Lob Pricing
lob.com · Direct Mail Automation · refreshed 2026-05-06www.lob.com/pricing
at $260.00. Offers Free-forever and Custom plan.
$0
$260
per monthAvailable
Plans & what each tier includes
Synthesized from Lob's public pricing page on 2026-05-06. Tier names normalized to a starter / team / business / enterprise pattern; the actual Lob pricing page is the source of truth for in-tier features.Free
$0
foreverFree tier with no credit card required
Access to Lob's direct mail automation surface
Limited usage
Documentation available on signup
Entry paid
$260
per monthSelf-serve checkout via card
Usage included up to plan cap
Public API access for integrations and AI agents
Account creation required for API key issuance
What Lob charges
Lob operates in the direct mail automation space. The published pricing page lists 3 tiers, including a free tier, starting at $260/mo. The pricing page positions plans as: " at $260.00. Offers Free-forever and Custom plan.".
For the deeper analysis — score, simulation, pros & cons for AI agents, and the one-line fix that would lift this listing into the Verified band — see the agent-readiness scorecard.Lob pricing FAQ
Lob's lowest paid plan starts at $260 per month, with 3 tiers in total alongside a free tier. Pricing reflects what was published on 2026-05-06 — see the live Lob pricing page for the most current terms.
Yes — Lob publishes a free tier. This makes it possible to evaluate Lob without committing budget.
Lob's pricing page positions itself as: " at $260.00. Offers Free-forever and Custom plan.". For the strict definition of agent-buyable PPU — a per-task purchase that an AI agent can complete without an annual commitment — see the agent-readiness scorecard.
Yes. Every advertised Lob tier is self-serve via card checkout, with no sales call required.
xpay scored Lob 66 / 100 on its Agent-Ready SaaS Index, which places it in the Approaching Agent-Ready band. Lob publishes a pricing page with 3 discoverable plan tier(s). Self-serve signup appears available without a sales call. A public API is advertised on the listing — Tier 2 will confirm docs are open. A free or freemium tier appears to be offered. Tier 1 scorecard from public listing signals; pricing-page verification is a Tier 2 task. For the full 6-step purchase simulation and the one-line fix that would lift this listing into the next band, see the linked scorecard.
In the Direct Mail Automation category, xpay's Agent-Ready Index lists multiple alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Lob to compare with 3 nearest peers, or browse the full Direct Mail Automation category from the index.
Compare with similar SaaS
Can an AI agent buy from Lob?
66
/ 100 in xpay's Agent-Ready SaaS IndexLob publishes a pricing page with 3 discoverable plan tier(s). Self-serve signup appears available without a sales call. A public API is advertised on the listing — Tier 2 will confirm docs are open. …
See the full scorecardIncludes the 6-step agent purchase simulation, score breakdown across 7 dimensions, and the one-line fix that would lift Lob into the Agent-Ready Verified band.At a glance
Available
$260/mo
1 tier
3
Compare nearby
Lob pricing summary derived from a live read of https://www.lob.com/pricing on 2026-05-06. For the agent-readiness assessment — including the 6-step purchase simulation and a per-dimension scorecard — see xpay's Agent-Ready SaaS Index entry for Lob.