Lusha
Lusha publishes a five-tier ladder (Free, Starter $37.45, Pro $52.45, Premium $299.95, Scale custom) with an explicit credits breakdown table mapping each action to a numeric cost. API access is gated to Pro and above with rate limits, and docs are public. xpay could not verify an unauthenticated one-shot purchase or a machine-readable pricing manifest.
Flexible pricing for any GTM team
1 credit per verified email; 5 credits per phone; 1 credit per API call (1-25 results)
$0
$37.45
per monthSelf-serve
Contact sales
Available
How Lusha scores on the 7 agent-ready dimensions
Public pricing
15 / 15
Usage-based / metered
16 / 25
Self-serve checkout
11 / 15
Public API
15 / 15
Low / no minimum
8 / 10
Unauth automated payment
3 / 10
Bonus (machine-readable pricing)On top of /100 base
0 / 5
Total
68 / 100
Six-step check: can an agent actually buy from Lusha?
Discover price
https://www.lusha.com/pricing/ — four numeric tiers visibleSelect a plan
https://www.lusha.com/pricing/ — comparison gridPay per task
https://www.lusha.com/pricing/ — credits-per-action breakdown tableAvoid a sales call
https://www.lusha.com/pricing/ — Scale tier requires Sales contactAPI docs without auth
https://docs.lusha.com — publicEstimate cost upfront
https://www.lusha.com/pricing/ — explicit credit table per action typePros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-04. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- API documentation is reachable without a login — discovery and integration can happen in one session.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- Per-unit pricing exists but is wrapped inside a subscription wrapper — an agent must sponsor a recurring plan rather than pay for a single task.
- Some tiers are sales-led; the highest-capacity surfaces are not self-serve.
- PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
- A unit price is published but consumption per task is not declared upfront — cost predictability is partial.
How Lusha could lift its score
Lusha lands at Verified. Two missing points: (1) publish /.well-known/ai-pricing.json describing API enrichment cost; (2) offer a card-only credit-pack Payment Link that does not require account creation, so an agent can complete a one-shot enrichment buy.
| pricing_visible | true |
| headline_phrasing | Flexible pricing for any GTM team |
| tier_count | 5 |
| lowest_paid_entry_usd | 37.45 |
| free_tier | true |
| free_tier_terms | 40 credits/mo, no card |
| per_unit_price | 1 credit per verified email; 5 credits per phone; 1 credit per API call (1-25 results) |
| annual_required | false |
| self_serve_paid_tiers | 3 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://docs.lusha.com |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
Lusha
68
/ 100 (rubric v1.1)Enrichment APIs
Flexible pricing for any GTM team
5
Yes
40 credits/mo, no card
$37.45/mo
1 credit per verified email; 5 credits per phone; 1 credit per API call (1-25 results)
3 / 1
Public
No
Not published
2026-05-04