Apollo.io
Apollo publishes four named tiers (Free, Basic $49, Professional $79, Organization $119) with per-credit semantics openly documented (1 credit per email, 8 per phone, 1 per AI research run). Three tiers offer a 'Buy now' self-serve checkout flow, and the Free plan grants 900 credits per year with no card. xpay could not verify a one-shot anonymous PPU path or a machine-readable pricing manifest, so two dimensions are partial.
The all-in-one platform to grow your business
1 credit per email lookup; 8 credits per phone; credit packs sold separately
$0
$49
per monthSelf-serve
Contact sales
How Apollo.io scores on the 7 agent-ready dimensions
Public pricing
15 / 15
Usage-based / metered
16 / 25
Self-serve checkout
11 / 15
Public API
15 / 15
Low / no minimum
8 / 10
Unauth automated payment
3 / 10
Bonus (machine-readable pricing)On top of /100 base
0 / 5
Total
68 / 100
Six-step check: can an agent actually buy from Apollo.io?
Discover price
https://www.apollo.io/pricing — full table with $0/$49/$79/$119Select a plan
https://www.apollo.io/pricing — four tiers with feature deltasPay per task
https://www.apollo.io/pricing — credit-per-action exposed; only inside subscriptionAvoid a sales call
https://www.apollo.io/pricing — Organization tier shows 'Talk to Sales'API docs without auth
https://docs.apollo.io — public docsEstimate cost upfront
https://www.apollo.io/pricing — credit table makes per-action cost predictablePros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-04. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- API documentation is reachable without a login — discovery and integration can happen in one session.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- Per-unit pricing exists but is wrapped inside a subscription wrapper — an agent must sponsor a recurring plan rather than pay for a single task.
- Some tiers are sales-led; the highest-capacity surfaces are not self-serve.
- PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
- A unit price is published but consumption per task is not declared upfront — cost predictability is partial.
How Apollo.io could lift its score
Apollo lands at Verified. Two missing points: (1) publish /.well-known/ai-pricing.json mapping each API enrichment endpoint to credit cost; (2) enable a Stripe Payment Link for a credit pack so an unauthenticated agent can purchase a one-shot enrichment burst without account creation.
| pricing_visible | true |
| headline_phrasing | The all-in-one platform to grow your business |
| tier_count | 4 |
| lowest_paid_entry_usd | 49 |
| free_tier | true |
| free_tier_terms | 900 credits/year, no card |
| per_unit_price | 1 credit per email lookup; 8 credits per phone; credit packs sold separately |
| annual_required | false |
| self_serve_paid_tiers | 3 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://docs.apollo.io |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
Apollo.io
68
/ 100 (rubric v1.1)Enrichment APIs
The all-in-one platform to grow your business
4
Yes
900 credits/year, no card
$49/mo
1 credit per email lookup; 8 credits per phone; credit packs sold separately
3 / 1
Public
No
Not published
2026-05-04