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Apollo.io Pricing

apollo.io · Enrichment APIs · refreshed 2026-05-04
Enrichment APIs
Free tier
3 tiers
Quick answer

Apollo.io has sales-led pricing — no public tiers; every CTA goes to a sales contact form.

Page fetched 2026-05-09 · apollo.io · Sales-led pricing
Apollo.io pricing page screenshot — https://www.apollo.io/pricing
Source · live pricing page on 2026-05-04

www.apollo.io/pricing

Open
Pricing
Apollo.io pricing
As of 2026-05-09 · www.apollo.io/pricing
Sales-led pricing

Pricing page shows a free Starter plan but no public dollar amounts for paid tiers; therefore classified as sales_only with only free tier visible.

Open live pricing pageSee agent-readiness analysis
Skip the contract
Use Apollo pay-as-you-go on xpay.tools.
One API key, no minimums, no annual commit. Skip the sales call — pay as you go.
Try Apollo on xpay.tools
Frequently asked
Apollo.io pricing FAQ

Apollo.io has sales-led pricing — no public tiers are advertised. The pricing page directs every prospect to a sales contact form as of 2026-05-04.

Yes — Apollo.io publishes a free tier. free forever.

Yes — Apollo.io's purchase motion is self-serve. A checkout URL is published on the pricing page. No demo is required.

xpay scored Apollo.io as human-assisted: some plans are self-serve, others require sales contact. Apollo.io publishes a pricing page with 3 discoverable plan tier(s). No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. All advertised paths route to a sales conversation rather than a self-serve checkout. No public API documentation URL was discovered. A free or freemium tier is offered. For the full purchase simulation see the linked Agent-Ready Index scorecard.

In the Enrichment APIs category, xpay's Agent-Ready Index lists alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Apollo.io to compare with 3 nearest peers.

Alternatives in Enrichment APIs
Top Apollo.io alternatives by pricing transparency
People Data Labs pricing
peopledatalabs.com
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snov.io
Hunter pricing
hunter.io
RocketReach pricing
rocketreach.co
ContactOut pricing
contactout.com
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lusha.com
ZoomInfo pricing
zoominfo.com
FullContact pricing
fullcontact.com
Browse all Enrichment APIs alternatives →
AI agent readiness
Can an AI agent buy from Apollo.io?
Not Agent-Ready Yet

36

/ 100 in xpay's Agent-Ready SaaS Index

Apollo.io scores 36/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See the full scorecardIncludes the 6-step agent purchase simulation, score breakdown across 7 dimensions, and the one-line fix that would lift Apollo.io into the Agent-Ready Verified band.
Quick facts
At a glance
Free access

free forever

Billing cycle

Not advertised

Lowest paid

Sales-led

Self-serve checkout

No

Tier count

1

Pricing model

Sales-led pricing

More Enrichment APIs alternatives
Most agent-ready

Clearbit

clearbit.com
4
Apollo.io pricing summary derived from a live read of https://www.apollo.io/pricing on 2026-05-04. For the agent-readiness assessment — including the 6-step purchase simulation and a per-dimension scorecard — see xpay's Agent-Ready SaaS Index entry for Apollo.io.

Explore SaaS pricing across categories

25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.

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Available pay-per-run on xpay.tools
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