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  1. Home
  3. Merchants

  5. Health & Beauty

FOR BEAUTY, SKINCARE & WELLNESS BRANDS

Shopping has moved to AI chat. Is your beauty brand there?

"Best fragrance-free moisturizer for eczema." "Vitamin C serum without alcohol." Beauty buyers ask AI ingredient-level questions all day — and buy without ever visiting a store. xpay puts your catalog with ingredients, skin type, certifications, and live prices inside those conversations. They ask, your SKUs show up, they buy in chat. Payouts to your Stripe balance.

Get my beauty brand into AI chatSee where my SKUs show up →
Ingredient & skin-type info preserved · Live across every AI · Payouts to your Stripe balance
Health & Beauty
What's happening to your revenue

AI ate your search traffic.

People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.

50%

of Google searches now end without a click to any website

$0

you earn when AI answers a shopping question using your products

4×

more people using AI to find and buy products than 18 months ago

↓30%

average drop in organic search traffic for stores with content-heavy sites

Shopping moved. Most brands haven't.

Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.

Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.

Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.

With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.

What buyers ask AI for in Health & Beauty

Real queries. Real outcomes.

Examples adapted from publicly observed agent shopping behavior in health & beauty.

ChatGPT
“Best fragrance-free moisturizer for eczema-prone skin under $40”

Agent reads your skin-type and ingredient-exclusion attributes; surfaces your SKU when filters match.

Perplexity
“Vitamin C serum that does not contain alcohol or essential oils”

Agent matches your ingredient blocklist attributes from the feed — no manual ingredient lookup needed.

Claude
“Cruelty-free, vegan lipstick from a small brand”

Agent reads your certification badges (Leaping Bunny, vegan) and surfaces your brand even at small scale.

Why xpay for Health & Beauty

Built for health & beauty brands selling on AI.

Ingredient queries are the agent's home turf

Health & Beauty buyers ask agents ingredient-level questions every day. If your ingredient list is machine-readable in your feed, you answer those questions; if not, you are invisible.

Certifications convert in agent surfaces

Cruelty-free, vegan, organic, dermatologist-tested — agents read certification badges from structured attributes, not from your packaging photos. xpay publishes them as feed attributes.

Independent-brand signals win

When buyers ask AI for "small batch", "clean beauty", or "cruelty-free", the agent prefers brands with structured signals. xpay puts those signals where the agent reads them.

Typical AOV in this category: $28–$140
Where your products get listed

The AIs your customers ask every day.

When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap. Click any card to ask that AI about agentic commerce yourself.

ChatGPT
Used by 200M+ people daily to find and compare products
Google Gemini
Built into every Google search and Android phone
Perplexity
Fastest-growing AI search engine for shopping research
Claude
Trusted by power users for high-consideration purchase research
Microsoft Copilot
AI shopping inside Windows, Bing, and Edge
AI shopping agents
Autonomous agents that buy on behalf of customers — meet xpay.deals
How your products appear

When a shopper asks an AI agent

Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.

upgrading my mobile setup — looking for a flagship phone, earbuds, and a good case

U

Here are some highly-rated picks for upgrading your mobile setup — flagship phones with strong cameras, a top earbud, and a matching case:

Titanium Pro Phone
<your-brand>

Titanium Pro Phone

$1,099

Flip Foldable 4
<your-brand>

Flip Foldable 4

$999

Pro Wireless Earbuds
<your-brand>

Pro Wireless Earbuds

$249

Silicone Phone Case
<your-brand>

Silicone Phone Case

$59

Listed via xpay
Cards above are placeholders — your products replace <your-brand>
Works with your existing store

Run your health & beauty store on any platform

xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.

Shopify
Put your Shopify catalog in front of every AI shopping agent
Explore
WooCommerce
Put your WooCommerce catalog in front of every AI shopping agent
Explore
Wix Stores
Put your Wix store in front of every AI shopping agent
Explore
Squarespace
Put your Squarespace catalog in front of every AI shopping agent
Explore
+34
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.
View all 45 platforms
Browse by what you sell

Or browse other categories

See how xpay positions brands across every major DTC vertical.

Apparel & Accessories
Typical AOV $35–$180
Explore
Health & Beauty
Typical AOV $28–$140
You're viewing
Home & Garden
Typical AOV $45–$320
Explore
Furniture
Typical AOV $180–$1400
Explore
Food & Beverages
Typical AOV $22–$95
Explore
Sporting Goods
Typical AOV $40–$380
Explore
Pet Supplies
Typical AOV $25–$110
Explore
Toys & Games
Typical AOV $25–$140
Explore
FAQ

Health & Beauty — frequently asked

Quick answers from our onboarding playbook.

Your supplement facts and FDA disclaimers belong on your product page; xpay never edits product copy. The agent receives your structured ingredient list and links shoppers back to your PDP for the full regulatory copy.

Yes. Robots policy in xpay's dashboard lets you allow / block specific agent bots (GPTBot, ClaudeBot, PerplexityBot, Applebot-Extended, etc.) at the catalog level. Default policy allows reputable agents and blocks scrapers.

Yes — one xpay install, multi-category. Topicals route to Beauty; ingestibles route to Health Care / Vitamins & Supplements. Each SKU lands in the right place — set per item, not per brand.

Not yet. xpay does not currently support Rx flows (prescription verification, pharmacist sign-off). OTC, supplement, and cosmetics SKUs work today.

Your customers are buying inside AI chat right now.

Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.

Get my products into AI chatCheck my storeSee pricing →

Health & Beauty stores on xpay

Brands in health & beauty listed on xpay — claim yours to control how AI shopping agents represent your store.

Glisten Cosmetics
30
up to 77% off
Glisten Cosmetics
GBBeauty
Velour Beauty
30
up to 77% off
Velour Beauty
CAMakeup
Coolibar
31
up to 80% off
Coolibar
USBeauty
Laura Geller
31
up to 74% off
Laura Geller
USBeauty
Nulastin
31
up to 75% off
Nulastin
USMakeup
Kora Organics
30
up to 71% off
Kora Organics
AUBeauty
Aroma360
30
up to 70% off
Aroma360
USBeauty
Missha
31
up to 70% off
Missha
USBeauty
Jouer Cosmetics
31
up to 69% off
Jouer Cosmetics
USBeauty
The Body Shop
30
up to 70% off
The Body Shop
GBBeauty
Tarte
30
up to 67% off
Tarte
USBeauty
Too Cool For School
30
up to 64% off
Too Cool For School
USMakeup
Riki Loves Riki
31
up to 63% off
Riki Loves Riki
USBeauty
Muse the Label
30
up to 70% off
Muse the Label
AUSupplements
Hatch Collection
33
up to 63% off
Hatch Collection
USBeauty
VYH
30
up to 69% off
VYH
USMakeup
Beauty by Earth
30
up to 60% off
Beauty by Earth
USBeauty
AMIRO
32
up to 67% off
AMIRO
Makeup
Seasons
33
up to 58% off
Seasons
USBeauty
Spongelle
30
up to 59% off
Spongelle
USBeauty
SOSU Cosmetics
34
up to 65% off
SOSU Cosmetics
IEMakeup
Saturday Skin
33
up to 58% off
Saturday Skin
USBeauty
EVE LOM
30
up to 55% off
EVE LOM
USMakeup
indu
30
up to 64% off
indu
USMakeup
xoBeauty
30
up to 64% off
xoBeauty
NZMakeup
Plant Therapy
31
up to 53% off
Plant Therapy
USBeauty
Paddywax
30
up to 54% off
Paddywax
USBeauty
KIND REBEL
29
up to 62% off
KIND REBEL
Makeup
Bellamianta
30
up to 61% off
Bellamianta
GBMakeup
Medicube
32
up to 52% off
Medicube
USBeauty
JOVS
31
up to 51% off
JOVS
HKBeauty
Timeless Skin Care
20
up to 51% off
Timeless Skin Care
USBeauty
By SK
31
up to 60% off
By SK
IEMakeup
Isoclean
31
up to 60% off
Isoclean
GBMakeup
ProHealth
32
up to 60% off
ProHealth
USSupplements
Uoma Beauty
30
up to 50% off
Uoma Beauty
USMakeup
MAKE
35
up to 50% off
MAKE
USBeauty
Fenty Beauty
30
up to 50% off
Fenty Beauty
USBeauty
FilterBaby
31
up to 50% off
FilterBaby
USBeauty
jumiso
30
up to 50% off
jumiso
USBeauty
Educated Mess
30
up to 50% off
Educated Mess
USBeauty
Kaleidos
32
up to 50% off
Kaleidos
CNMakeup
Laura Mercier
29
up to 50% off
Laura Mercier
USMakeup
NEST New York
28
up to 50% off
NEST New York
USBeauty
SKIN1004
30
up to 50% off
SKIN1004
KRBeauty
Candier
33
up to 50% off
Candier
USBeauty
Ellis Brooklyn
31
up to 50% off
Ellis Brooklyn
USBeauty
Lashify
33
up to 50% off
Lashify
USBeauty
Milani Cosmetics
30
up to 50% off
Milani Cosmetics
USMakeup
ONE/SIZE
31
up to 50% off
ONE/SIZE
USBeauty
Milk Makeup
31
up to 50% off
Milk Makeup
USMakeup
JSHealth Vitamins
30
up to 50% off
JSHealth Vitamins
AUSupplements
Nudestix
60
up to 50% off
Nudestix
CAMakeup
Ogee
31
up to 50% off
Ogee
USBeauty
Seraphine Botanicals
55
up to 50% off
Seraphine Botanicals
Beauty
Jurlique
30
up to 48% off
Jurlique
USBeauty
Alleyoop
29
up to 50% off
Alleyoop
USBeauty
Pixi Beauty
31
up to 50% off
Pixi Beauty
USBeauty
Sunnies Face
59
up to 50% off
Sunnies Face
USBeauty
A313
30
up to 46% off
A313
USBeauty
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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