Your Amazon listing isn't losing. It's invisible. Rufus just hasn't found it yet.
Your buyers are searching Amazon right now — and Rufus is picking the brand whose listing speaks its language. xpay rewrites your ASINs to rank in 200+ AI searches, keeps your Google Shopping feed perfect, and tracks every competitor move automatically.
No credit card · First ASIN free · Live in 20 minutes · see pricing200+
Relevant searches your product can rank for
Rufus Ready
Built for Amazon's new AI ranking algorithm
3 Channels
Amazon · Google Shopping · Merchant Centre
Is your Amazon listing Rufus-ready?
Most ASINs are written for a human eye — keyword-stuffed, blurry photos, a wall of bullet points. To win in 2026 your listing needs to speak Amazon's AI language too.
The old way | The xpay Listings way | |
|---|---|---|
You bid on every Amazon ad slot | Rufus recommends your ASIN by name | |
Keyword-stuffed bullet points | AI-structured copy buyers actually search | |
You find out when sales dip | You find out the moment a rival moves | |
A messy Google Shopping feed | A feed Performance Max actually rewards | |
Rewriting listings by hand each quarter | Always-on AI rewriting, every channel | |
Guessing what your competitor changed | A daily diff of every competitor ASIN |
One AI. Every channel your customers shop on.
xpay Listings gives every DTC brand the AI infrastructure the biggest players use — for Amazon, Google Shopping, and every channel where your customers buy.
Always-On Listing Intelligence
AI monitors your Amazon listings daily — alerts you the moment your rank drops, tracks what your competitors just changed, and suggests fixes before your sales feel it. No more finding out when the revenue dips.
Organic rank · "collagen supplement for joints"
Competitor listing updated · BrandX
Keyword de-indexed · "joint support powder"
Rufus recommendation · 3 new queries
We were invisible to Rufus Shopping even though our product was better. After xpay rebuilt our listing we went from page 3 to page 1 on three keywords in 10 days. Nothing else changed.
Founder, Pet supplement brand · $340K/yr Amazon revenue
Not another listing tool. The first one built for AI-driven discovery.
Your listings don't sleep. Neither does xpay.
AI monitors your category daily, flags rank drops instantly, and tracks every competitor change — so you are always one step ahead, never one step behind.
Your Google feed is your ad. Keep it perfect.
Missing attributes, stale prices, incomplete data — each one costs you placement. AI keeps every field clean, complete and optimised across Google Shopping and Merchant Centre automatically.
Turn your best reviews into ranking power.
AI mines every review and Q&A in your category and rebuilds your listing copy around the language that actually converts — the words your customers already use to find products like yours.
What happens when your listing speaks the language Amazon's AI understands.
"Went from page 3 to page 1 on a mid-volume keyword within 10 days of updating our listing structure. Nothing else changed."
Pet supplement brand$340K/yr Amazon revenue
"Rufus Shopping started recommending our product for queries we'd never even targeted. Completely new traffic we weren't getting before."
Skincare brandShopify + Amazon
"We cut PPC spend by 30% after the listing rewrite. Organic rank improved enough that we didn't need to compensate with ads."
Home goods brand18 ASINs
Your product, sitting at the top of the page.
A glimpse of what the Amazon search page looks like once xpay has rewritten your listing — your ASIN sitting above the brands that used to outrank you.
Simple pricing. Pays for itself with one extra sale.
$39
/mo
5 ASIN optimisations / month
Full Rufus semantic audit
AI listing rewrite
Brand voice controls
Email support
$79
/mo
15 ASIN optimisations / month
Everything in Starter
Weekly rank monitoring
Competitor ASIN import
Google feed optimisation
Priority support
$149
/mo
Unlimited ASIN optimisations
Everything in Growth
Daily category monitoring
AI promotions optimisation
Competitor promotion tracker
Dedicated onboarding
Frequently asked questions
Everything you need to know about xpay Listings.
xpay Listings rewrites and continuously optimises your Amazon listings + Google Shopping feed for AI-driven discovery — Amazon Rufus, AI Overviews, Performance Max. It audits each ASIN, finds the semantic and structural gaps that keep you out of search, and pushes a better version live in one click.
Yes. Agentic Commerce gets your store listed inside ChatGPT, Claude, Gemini and Perplexity. xpay Listings is for the channels you already sell on — Amazon and Google — making sure their AI ranks you higher. Most brands run both.
Initial audit + rewrite is done within 20 minutes of connecting your seller account. Ranking lift in Rufus and organic Amazon search typically shows within 7–14 days.
Read-only at first, to run the audit. Write access (via Amazon SP-API) is only enabled when you choose to push an optimised listing live. You can revoke either at any time.
Growth and Pro plans connect to your Merchant Centre feed and keep attributes, pricing, and Performance Max eligibility clean across the whole catalog — not just your top SKUs.
Yes. Month-to-month, cancel inside the dashboard, no retention calls. First ASIN audit is free with no card.
Your competitor just updated their listing. Find out what they changed.
Takes 2 minutes. No signup required. Works on any Amazon ASIN.
Trusted by 400+ Amazon brands · Setup in 20 minutes · Cancel anytime