Lusha
Lusha scores 32/100 on xpay's Agent-Ready Index v2: partial pricing visibility; usage-based / per-token pricing is published; a free entry path exists.
Lusha pricing
Sales-led pricing
Pricing page only shows a free tier with 70 credits/month and directs users to contact sales for paid plans; no dollar amounts are disclosed, so the model is classified as sales_only.
How Lusha scores on the agent-ready dimensions
Public pricing visibility
2 / 15
Self-serve checkout
0 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
13 / 20
Free entry path
7 / 7
No sales call required
0 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
5 / 10
Total
32 / 100
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
contact_only
Purchase motion
sales_led
Demo required
Quote required
Annual commit required
Unknown
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Unknown
Invoice payment available
Unknown
Purchase orders supported
Unknown
MSA required
Unknown
DPA available
Unknown
Security review required
Unknown
Trial
Available, no card
API & developer surface
API-first product
Unknown
Sandbox present
Unknown
Webhooks
Unknown
MCP mentioned
Trust & compliance
SSO / SAML
Unknown
RBAC
Unknown
Audit logs
Unknown
Data residency
Positioning & ecosystem
“Flexible pricing for any GTM team”
Buyer persona
Six-step check: can an agent actually buy from Lusha?
Discover price
https://www.lusha.com/pricing/ — four numeric tiers visibleSelect a plan
https://www.lusha.com/pricing/ — comparison gridPay per task
https://www.lusha.com/pricing/ — credits-per-action breakdown tableAvoid a sales call
https://www.lusha.com/pricing/ — Scale tier requires Sales contactAPI docs without auth
https://docs.lusha.com — publicEstimate cost upfront
https://www.lusha.com/pricing/ — explicit credit table per action typePros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-04. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- API documentation is reachable without a login — discovery and integration can happen in one session.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- Per-unit pricing exists but is wrapped inside a subscription wrapper — an agent must sponsor a recurring plan rather than pay for a single task.
- Some tiers are sales-led; the highest-capacity surfaces are not self-serve.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
- A unit price is published but consumption per task is not declared upfront — cost predictability is partial.
How Lusha could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Flexible pricing for any GTM team — Lusha’s direct contact information is worth more than gold. |
| tier_count | 2 |
| lowest_paid_entry_usd | null |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://docs.lusha.com/ |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":true,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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See agent-ready picksLusha
32
/ 100 (rubric v2.0)Enrichment APIs
Flexible pricing for any GTM team — Lusha’s direct contact information is worth more than gold.
2
Yes
Sales-led
0 / 1
Public
No
Not published
2026-05-09
Sales-led pricing
Free plan (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Lusha with peers
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71
Snov.io
70
Hunter
62
RocketReach
60
ContactOut
56
Apollo.io
36
ZoomInfo
18
FullContact
8
Explore the Agent-Ready SaaS Index
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