BigCommerce is the API-first store. xpay is its agent-first front door.
BigCommerce brands chose a platform built for flexibility — multi-channel, multi-currency, B2B-ready out of the box. The next channel is AI chat, and your catalog isn't there yet. xpay installs from the BigCommerce App Marketplace, reads your products and channels, and lists you inside ChatGPT, Gemini, Claude, Perplexity, and Copilot. Buys route to your existing BigCommerce checkout.
App Marketplace install · Channels-aware · Payouts to your existing gatewayAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
Channels-aware. Headless-ready.
Installs from the App Marketplace. Stencil or Catalyst, B2B or B2C — same single install honours every channel.
The right shape for the platform you already run.
BigCommerce brands chose this platform for one reason: it gets out of the way. The API-first design, the native multi-channel and B2B support, and the choice between traditional Stencil and headless Catalyst all exist so you don't hit ceilings as you grow. AI chat is the newest channel — and the one your roadmap probably hasn't budgeted for. xpay slots in like any other BigCommerce app: install from the Marketplace, authorise your products, and your catalogue starts appearing inside ChatGPT, Gemini, Claude, and Perplexity. Channels are honoured, customer groups are honoured, and buys land in the same checkout your team has already optimised. No headless engineering project required, no parallel feed to babysit.
Cloud storefront
Cloud-hosted (they run it)
They host it for you
Headless-ready out of the box
B2B-ready out of the box
Best with ACP
BigCommerce → agent-ready in three steps.
Install from the BigCommerce App Marketplace
One-click install. Authorise read access to your products, options, and inventory through the standard BigCommerce app flow.
We list each channel separately
B2C, B2B, and any extra channels you run can each be published as their own AI feed — independent currency, audience, and pricing.
Sales settle in your existing checkout
Agent purchases deep-link buyers into your normal BigCommerce cart. Your payment gateway, tax handling, and fulfilment workflows are untouched.
Listed. Sold. Paid.
Channels-aware feeds
BigCommerce was built around channels — xpay treats each one as a distinct AI feed. Publish your B2C and hide your wholesale, or expose both with different visibility rules.
B2B-ready from day one
Customer-group pricing, account-required pricing, quote requests — all surface where you allow them. Trade buyers using AI to source can find you.
No theme changes
xpay never touches Stencil. Whether you run a stock theme, a heavily customised Stencil build, or a headless Catalyst front end, the integration sits behind the storefront.
All AI surfaces, one install
ChatGPT, Gemini, Claude, Perplexity, Copilot, plus the new autonomous shopping agents — handled by a single app, not five separate integrations.
xpay handles every emerging spec for you.
Curious about the details? Most BigCommerce stacks pair naturally with ACP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from BigCommerce stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.BigCommerce — frequently asked
Quick answers from our onboarding playbook.
No. The xpay app installs from the BigCommerce App Marketplace like any other app. Authorisation is point-and-click and configuration runs in our dashboard, not in your store code.
B2B Edition channels publish as their own feed if you enable them. Customer-group pricing and account-locked catalogues are respected — buyers may need to authenticate before seeing trade prices.
Yes. Because xpay reads from your BigCommerce admin (not your storefront), headless and traditional Stencil setups are equally supported.
Yes — inclusion is controlled at the channel, category, and product level. We default to your visible catalogue and let you exclude.
Free to list — you only pay a small percentage of agent-driven sales. Pricing starts at 1% with no monthly minimum. Full breakdown at /pricing/?tab=agentic-commerce.
Same as today. Agent buyers land in your existing BigCommerce checkout, so your normal payment gateway processes the transaction and pays out on its usual schedule. xpay never holds funds.
Yes. Pause or uninstall xpay from your admin and your products stop appearing in AI surfaces within the hour. No contracts, no cancellation fees.
You do — exactly like any other online order. The agent buy lands in your normal BigCommerce order list with the buyer's contact details, shipping address, and the products they purchased.
Live stock sync updates every hour. Sold-out variants drop from agent surfaces within minutes via cache invalidation, so agents stop recommending what you can't fulfil.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.