Luxury and fashion DTC, finally agent-shoppable.
Centra is the headless platform of choice for premium fashion and lifestyle brands — Nordic-born, market-aware, built for the way fashion DTC actually operates. xpay reads your Centra store, publishes a clean AI feed per market, and routes purchases through your existing storefront.
Market-aware feeds · Headless-native · Routes to your storefrontAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Centra is the quiet specialist behind some of the most respected premium fashion and lifestyle DTC brands — Nordic-born, market-aware, built specifically for the way fashion operates (collections, drops, multiple markets with different pricing and timing). The platform's composable design means every new channel is its own engineering project. xpay collapses agent commerce into a single connection: read your Centra store, publish per market to ChatGPT, Gemini, Claude, and Perplexity with the right currency and timing, and let your headless storefront keep owning the buy experience. Drops are honoured. Markets are honoured. Your creative team's storefront work stays the focal point — xpay only owns AI distribution.
Headless storefront
Composable platform
They host it for you
Headless-ready out of the box
B2B-supported
Best with UCP
Centra → agent-ready in three steps.
Connect your Centra store
Authorise xpay through Centra's standard integration flow. Reads products, markets, and inventory.
Market-aware AI feeds publish
Each market gets its own AI feed with currency and audience respected.
Buyers complete in your storefront
Agent buys deep-link to whichever Centra-powered storefront you run.
Listed. Sold. Paid.
Market-aware by default
Centra brands operate in many markets simultaneously — each publishes independently.
Headless-friendly
No assumptions about your front-end framework — your bespoke storefront keeps owning the buy.
Fashion-grade catalogue
Sizes, fits, colourways, and seasonal drops all surface cleanly to agent answers.
xpay handles every emerging spec for you.
Curious about the details? Most Centra stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
upgrading my mobile setup — looking for a flagship phone, earbuds, and a good case
Here are some highly-rated picks for upgrading your mobile setup — flagship phones with strong cameras, a top earbud, and a matching case:
Titanium Pro Phone
$1,099
Flip Foldable 4
$999
Pro Wireless Earbuds
$249
Silicone Phone Case
$59
Categories selling well from Centra stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Centra — frequently asked
Quick answers from our onboarding playbook.
Yes. Drop dates and availability windows are honoured — agents only see what's actually live.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.