Composable commerce, finally composable into AI chat.
commercetools brands built their stack to plug into anything — yet plugging into ChatGPT, Gemini, and Claude still requires meaningful engineering. xpay closes that gap. We connect through your existing commercetools project, respect your catalogs, customer groups, and stores, and publish AI-ready listings that route purchases back through your checkout. No new microservice. No fork of your front end.
Project-level connect · B2B-aware · Routes to your checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
commercetools customers chose composable for a reason — they want to swap, scale, and replace components on their own clock without ripping up a monolith. The trade-off is that every new channel needs its own integration. AI chat is that next channel, and building a clean feed plus an order-completion flow for ChatGPT, Gemini, Claude, and Perplexity individually is a quarter of engineering you probably don't want to spend. xpay drops in as one more component: connect once at the project level, respect your stores and customer groups, and let purchases route back to whichever storefront app you already run. You keep all your composable freedom; you just stop being invisible inside the channels where buyers are actually asking.
Headless storefront
Composable platform
They host it for you
Headless-ready out of the box
B2B-ready out of the box
Best with UCP
commercetools → agent-ready in three steps.
Connect your commercetools project
Authorise xpay with read access to your products, prices, and inventory through the official API client flow. No code changes to your storefront services.
Each store and channel as its own feed
Multi-store, B2B, B2C — each can publish to AI surfaces with its own pricing and audience rules. Updated hourly.
Buyers complete in your checkout
Agent purchases deep-link to whichever storefront app you run today. The cart/order lives in commercetools as usual. Your payment and fulfilment services stay in charge.
Listed. Sold. Paid.
Composable to the bone
xpay is one more component plugging into your project — not a replacement for any. It reads through standard APIs and never owns checkout or fulfilment.
B2B and B2C in parallel
Run distinct customer groups, price lists, and catalogs? Each can be exposed independently to agent surfaces with its own visibility rules.
Headless-native
No storefront assumptions. Your Next.js, Remix, Nuxt, or custom front end keeps owning the buy experience — xpay only owns AI distribution.
Every AI surface, one connect
ChatGPT, Gemini, Claude, Perplexity, Copilot, and the new autonomous shopping agents — all covered by your single commercetools connection.
xpay handles every emerging spec for you.
Curious about the details? Most commercetools stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Titanium Pro Phone
$1,099
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Pro Wireless Earbuds
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Silicone Phone Case
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Categories selling well from commercetools stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.commercetools — frequently asked
Quick answers from our onboarding playbook.
Read-only by default. Optional order-creation scope is available if you want agent buys to create draft orders directly — that's opt-in and never required for the basic flow.
Each customer group can map to its own AI audience. Trade pricing typically stays behind an account; retail pricing publishes publicly. You choose.
No. xpay sits beside your storefront services, not in front of them. The buy still lands in your customer-facing storefront app via a signed deep link.
UCP (Unified Commerce Protocol) is typically the right fit for headless / composable stacks where you control the storefront. See /protocols/ucp for the comparison.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.