Selling templates, eBooks, plugins? AI is where buyers ask first.
Easy Digital Downloads is the standard for selling digital goods on WordPress — themes, plugins, photo packs, eBooks, courses. Buyers researching those categories are increasingly asking ChatGPT or Claude instead of Googling. xpay installs as a WordPress plugin, reads your EDD catalogue, and lists your downloads inside AI chat with live pricing and current bundles.
WordPress plugin · Bundles supported · Routes to your existing checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Easy Digital Downloads is the quiet workhorse of independent digital commerce — templates, photo packs, plugins, courses, eBooks, license-bearing software. Most EDD stores are run by one person, and most are doing better than people assume. The customer for digital downloads is also the customer most likely to ask AI for a specific kind of asset (a Notion template for project management, a Lightroom preset for warm sunset tones). xpay puts your EDD catalogue into those answers. The plugin installs alongside the rest of your EDD stack, respects your bundles, variations, and licensing, and lets your existing Stripe or PayPal gateway handle the buy. Your WordPress hosting, theme, and other plugins keep working unchanged.
Open source
Built on WordPress
You host it yourself
Built-in storefront
B2B via add-on
Best with ACP
Easy Digital Downloads → agent-ready in three steps.
Install the WordPress plugin
Add xpay alongside your existing EDD plugins. Reads your downloads, bundles, and pricing variations.
Bundles and variations publish
AI surfaces see your bundles, price variations, and active discount codes — not just bare product listings.
Buyers complete in your checkout
Agent purchases deep-link into your existing EDD checkout. Stripe, PayPal, Braintree, or your preferred gateway processes the buy.
Listed. Sold. Paid.
Built for digital catalogues
Variations, bundles, license terms, and recurring options surface in the AI feed cleanly. Agents recommend the right SKU, not the wrong one.
No theme changes
xpay sits alongside other EDD plugins — no template overrides, no theme rebuild required.
Discount codes respected
Active discount codes can be surfaced in agent answers (or hidden) per your visibility rules.
xpay handles every emerging spec for you.
Curious about the details? Most Easy Digital Downloads stacks pair naturally with ACP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
upgrading my mobile setup — looking for a flagship phone, earbuds, and a good case
Here are some highly-rated picks for upgrading your mobile setup — flagship phones with strong cameras, a top earbud, and a matching case:
Titanium Pro Phone
$1,099
Flip Foldable 4
$999
Pro Wireless Earbuds
$249
Silicone Phone Case
$59
Categories selling well from Easy Digital Downloads stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Easy Digital Downloads — frequently asked
Quick answers from our onboarding playbook.
Yes. License-bearing products are listed with their terms surfaced in the agent response.
Yes. Inclusion is configurable per download and per category.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.