Enterprise B2B catalogs go agent-shoppable.
HCL Commerce (formerly IBM WebSphere Commerce) powers some of the most complex B2B and B2C catalogues at enterprise scale. xpay reads through the standard connection, respects contracts and entitlements, and routes purchases to your existing storefront.
Read-only · Contract-aware · Routes to your storefrontAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
HCL Commerce (the platform formerly known as IBM WebSphere Commerce) is the engine running some of the longest-standing B2B and B2C enterprise catalogues in the world — utilities distributors, parts catalogues, retail chains, organisations with contract pricing measured in the thousands. The platform isn't a place for ‘install an app and go,' and xpay was built to fit that reality. The integration is read-only on your catalogues, respects contracts and entitlements, and never touches your OMS or ERP. AI feeds can be scoped per store and per contract, so rollouts can be phased per business unit. Procurement and security teams can review a documented data flow before any catalogue is exposed.
Enterprise suite
Enterprise platform
Enterprise licence
Headless-friendly
B2B-ready out of the box
Best with UCP
HCL Commerce → agent-ready in three steps.
Connect your HCL Commerce environment
Configure xpay with read access to catalog and contracts.
Per-store, per-contract AI feeds
Each HCL Commerce store and contract publishes its own AI feed.
Buyers complete in your storefront
Agent buys deep-link to your existing HCL Commerce storefront.
Listed. Sold. Paid.
Contract-aware
Entitlements and contract-specific pricing are respected — trade buyers using AI to source can find you under the right terms.
Enterprise compliance
Read-only integration, documented data flow for procurement and security review.
No ERP impact
xpay never writes to your OMS or ERP.
xpay handles every emerging spec for you.
Curious about the details? Most HCL Commerce stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from HCL Commerce stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.HCL Commerce — frequently asked
Quick answers from our onboarding playbook.
Yes — agent buys route to whichever storefront app fronts your HCL Commerce backend.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.