JTL-Shop runs DACH SMEs. AI chat now decides what they buy.
JTL-Shop is the trusted backbone of German-speaking SME e-commerce — tightly integrated with JTL-Wawi for warehouse management and beloved by retailers who want their stack to actually work together. xpay reads your JTL-Shop, publishes a clean AI feed in German, Austrian, and Swiss markets, and routes purchases through your existing checkout.
Plugin install · DACH-aware · Routes to your existing checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
JTL-Shop is the practical choice for German-speaking SMEs that need their online store to talk natively to their warehouse software — JTL-Wawi being the same family — and that don't want the platform-licensing fees of an enterprise SaaS. The stores tend to be operationally tight: real stock counts, sensible VAT handling, multi-language done properly. xpay was built to slot into that reality. The plugin installs in the standard JTL-Shop admin, respects your languages and currencies, and lists your catalogue inside ChatGPT, Gemini, Claude, and Perplexity for DACH buyers asking in German. JTL-Wawi keeps managing stock and orders. Your checkout, your invoicing plugin, your shipping plugin — all unchanged.
Open source
Open source
You host it yourself
Built-in storefront
B2B-supported
Best with ACP
JTL-Shop → agent-ready in three steps.
Install the JTL-Shop plugin
Upload via your JTL admin. Compatible with JTL-Shop 5.x. Reads via the standard plugin API.
DACH-aware listings publish
German, Austrian, and Swiss product pricing, VAT and language settings are honoured automatically.
Sales settle in your checkout
Agent buys land in your existing JTL-Shop cart. JTL-Wawi continues to manage fulfilment and stock.
Listed. Sold. Paid.
JTL-Wawi friendly
Your warehouse-management connection stays intact. Stock visibility reflects JTL-Wawi inventory as today.
DACH-aware
EU VAT, multi-currency, and language-specific catalogues are surfaced correctly to buyers across Germany, Austria, and Switzerland.
Plugin-safe
Coexists with your existing JTL-Shop plugins — invoicing, shipping, marketing — without conflicts.
xpay handles every emerging spec for you.
Curious about the details? Most JTL-Shop stacks pair naturally with ACP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from JTL-Shop stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.JTL-Shop — frequently asked
Quick answers from our onboarding playbook.
Yes. xpay reads from JTL-Shop, which already synchronises with JTL-Wawi. Your warehouse and order-management workflow is unchanged.
Yes. Each language in your JTL-Shop publishes as its own AI feed with the right currency and audience.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.