Marketplaces are where AI buys. Mirakl is where you run yours.
Mirakl powers some of the world's largest enterprise marketplaces — operated by retailers, manufacturers, and B2B distributors. xpay reads your Mirakl operator and seller catalogues, publishes a clean AI feed, and routes agent purchases through your existing marketplace flow.
Operator-level connect · Seller opt-in · Routes to your marketplaceAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Mirakl is the platform behind many of the world's largest enterprise marketplaces — retailers building their own Amazon, manufacturers running B2B parts marketplaces, distributors aggregating thousands of suppliers under one operator-curated catalogue. The marketplace pattern fits AI shopping naturally: shoppers asking ChatGPT or Gemini for a specific need want a single answer that compares options. xpay reads your Mirakl operator catalogue, lets you opt in sellers progressively, and surfaces the right offer to the buyer's query. Operator-controlled visibility means top sellers can go live first while long-tail follows. Procurement and security reviews can run against a documented data flow before any seller is exposed. Your marketplace flow, payout structure, and seller operations stay exactly as they are.
Marketplace platform
Cloud-hosted (they run it)
Enterprise licence
Headless-ready out of the box
B2B-ready out of the box
Best with UCP
Mirakl → agent-ready in three steps.
Connect at the operator level
Authorise xpay with your Mirakl operator credentials. Reads operator catalog and seller offers.
Sellers opt in progressively
Top sellers can be opted in first; longer tail can follow as the new channel matures.
Buyers complete in your marketplace
Agent buys deep-link into your marketplace flow with the right seller and offer.
Listed. Sold. Paid.
Marketplace-native
Built for operator-and-seller dynamics, including offer competition and operator-curated catalogues.
Seller opt-in
Phase the rollout — onboard top sellers first and expand from there.
Enterprise-friendly
Procurement and security reviews can run against a documented data flow before any seller is exposed.
xpay handles every emerging spec for you.
Curious about the details? Most Mirakl stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from Mirakl stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Mirakl — frequently asked
Quick answers from our onboarding playbook.
Operator-controlled. Sellers can be opted in centrally; they continue using Mirakl as today.
Through your existing Mirakl payout flow. xpay never touches funds.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.