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  2. Merchants
  3. Saleor

FOR SALEOR BRANDS

Headless commerce is great. Now make it agent-shoppable.

Saleor brands chose an open-source, API-first stack so they could move fast and own their customer experience. AI shopping is the next surface — and unlike a typical CMS or design tweak, integrating each of the major agents would normally mean per-surface work. xpay handles that for you in one connection. Read-only on your catalog, route purchases to your storefront, headless-native.

List on AI chatSee my SKUs
GraphQL connect · Channels-aware · Routes to your storefront
Saleor
What's happening to your revenue

AI ate your search traffic.

People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.

50%

of Google searches now end without a click to any website

$0

you earn when AI answers a shopping question using your products

4×

more people using AI to find and buy products than 18 months ago

↓30%

average drop in organic search traffic for stores with content-heavy sites

Shopping moved. Most brands haven't.

Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.

Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.

Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.

With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.

How xpay fits Saleor

The right shape for the platform you already run.

Saleor is the rare modern e-commerce platform that's actually open source, properly API-first, and pleasant to build on. Brands choose it when they want a stack they can own end-to-end without inheriting two decades of PHP baggage. The integration burden of agent commerce, though, is the same as for any other headless store: each AI surface is its own contract, its own feed format, its own sign-off. xpay collapses that into one Saleor app install. We read your channels, respect your warehouse-aware inventory, and let your storefront app — whatever you built it in — keep owning the final buy. You stop being invisible inside ChatGPT and Gemini without giving up any of the composability that made you pick Saleor in the first place.

Platform type

Headless storefront

Built on

Open source

Hosting

Hosted or self-hosted

Storefront

Headless-ready out of the box

B2B fit

B2B-supported

Protocol fit

Best with UCP

Typical merchant: $500K–$50M GMV
In-house engineering, often DTC-native brand
Strongest in: US, EU, UK
250 live stores detected
How install works

Saleor → agent-ready in three steps.

1
Connect your Saleor instance

Authorise xpay as an app within Saleor with read access to products, channels, and warehouses. Works on Saleor Cloud and self-hosted Saleor.

2
Per-channel listings publish

Each Saleor channel gets its own AI feed. Multi-currency, multi-warehouse, and multi-language are honoured automatically.

3
Purchases land in your storefront

Agent buys deep-link to whichever storefront app you run (Saleor Storefront, your own Next.js, or a custom build). The cart and order remain in Saleor.

Why xpay for Saleor

Listed. Sold. Paid.

Headless-native

xpay never assumes a storefront — it reads through the Saleor API and lets your existing app own the buy experience.

Channels and warehouses respected

Each channel publishes its own currency and audience. Stock reflects your warehouse rules.

Open-source friendly

No proprietary lock-in. You can audit how xpay reads your catalog and decide which products are eligible.

Every AI surface, one app install

ChatGPT, Gemini, Claude, Perplexity, Copilot — handled through your single Saleor connection.

Saleor connector — coming soon
Agent-commerce protocols

xpay handles every emerging spec for you.

Curious about the details? Most Saleor stacks pair naturally with UCP.
What is ACP?What is UCP?What is AP2?
Where your products get listed

The AIs your customers ask every day.

When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.

ChatGPT
Used by 200M+ people daily to find and compare products
Google Gemini
Built into every Google search and Android phone
Perplexity
Fastest-growing AI search engine for shopping research
Claude
Trusted by power users for high-consideration purchase research
Microsoft Copilot
AI shopping inside Windows, Bing, and Edge
AI shopping agents
Autonomous agents that buy on behalf of customers
How your products appear

When a shopper asks an AI agent

Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.

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U

Here are some highly-rated picks for upgrading your mobile setup — flagship phones with strong cameras, a top earbud, and a matching case:

Titanium Pro Phone
<your-brand>

Titanium Pro Phone

$1,099

Flip Foldable 4
<your-brand>

Flip Foldable 4

$999

Pro Wireless Earbuds
<your-brand>

Pro Wireless Earbuds

$249

Silicone Phone Case
<your-brand>

Silicone Phone Case

$59

Listed via xpay
Cards above are placeholders — your products replace <your-brand>
Browse by what you sell

Categories selling well from Saleor stores

Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.

Apparel & Accessories
Typical AOV $35–$180
Explore
Health & Beauty
Typical AOV $28–$140
Explore
Home & Garden
Typical AOV $45–$320
Explore
Furniture
Typical AOV $180–$1400
Explore
Food & Beverages
Typical AOV $22–$95
Explore
Sporting Goods
Typical AOV $40–$380
Explore
Pet Supplies
Typical AOV $25–$110
Explore
Toys & Games
Typical AOV $25–$140
Explore
Works with your existing store

Or compare with other platforms

xpay supports every commerce platform that matters — pick yours.

Shopify
Put your Shopify catalog in front of every AI shopping agent
Explore
WooCommerce
Put your WooCommerce catalog in front of every AI shopping agent
Explore
Wix Stores
Put your Wix store in front of every AI shopping agent
Explore
Squarespace
Put your Squarespace catalog in front of every AI shopping agent
Explore
+34
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.
View all 45 platforms
FAQ

Saleor — frequently asked

Quick answers from our onboarding playbook.

Yes. The integration uses the official Saleor app framework — Saleor Cloud and self-hosted instances are both supported.

Stock visibility for each channel reflects the channel's warehouse mapping. Out-of-stock SKUs drop from the AI feed within the hour.

UCP (Unified Commerce Protocol) maps cleanly to headless stacks. See /protocols/ucp for how it compares to ACP and AP2.

Your customers are buying inside AI chat right now.

Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.

Get my products into AI chatCheck my storeSee pricing →
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