Shopware is Europe's sleeper hit. AI shopping just made it visible.
Shopware quietly powers some of the most sophisticated mid-market brands in Germany and across the DACH region. Its rule builder, dynamic pricing, and B2B Suite are best-in-class — yet the catalogue they sit on isn't visible inside ChatGPT or Gemini. xpay reads your Shopware shop, publishes a clean AI feed in your sales channel's currency and language, and routes purchases back into your existing checkout.
Sales-channel aware · B2B-ready · Routes to your existing checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
DACH-grade commerce, agent-shoppable.
Installs from the Shopware Store. Rule Builder, B2B Suite, dynamic pricing — all honoured per sales channel.
The right shape for the platform you already run.
Shopware is the platform of choice for European mid-market brands that have outgrown WooCommerce or Magento but don't want the pricing or rigidity of an enterprise SaaS suite. The Rule Builder, the dynamic pricing, the deep B2B Suite — these are the reasons your team chose it. The reason AI chat matters now is that the same DACH and EU buyers who appreciate Shopware's craft are increasingly asking ChatGPT or Gemini for alternatives to the obvious answer. xpay installs as a Shopware app, treats each of your sales channels as its own AI feed, respects your customer groups and rule-based pricing, and routes every agent buy back into your existing checkout. No headless rebuild, no parallel storefront.
Open source
Open source
Hosted or self-hosted
Headless-ready out of the box
B2B-ready out of the box
Best with UCP
Shopware → agent-ready in three steps.
Install the Shopware app
Add xpay from the Shopware Store. Works on Shopware 6.4 and 6.5+. Authorises read access to products, prices, and inventory.
Per sales channel feeds go live
Each of your sales channels — B2C, B2B Suite, headless — publishes as its own AI feed with its own audience and pricing rules.
Buyers land in your checkout
Agent purchases deep-link into your existing Shopware cart. Mollie, Stripe, PayPal Plus, Klarna, and the rest of the Shopware payment ecosystem keep working.
Listed. Sold. Paid.
B2B Suite respected
Customer-specific pricing, quote workflows, and order approvals are honoured. Trade buyers using AI to source can find you under the right rules.
Sales-channel aware
Run B2C and B2B side by side? Each channel gets its own AI feed and visibility configuration — no manual juggling.
Rule Builder friendly
Your discount rules, country-specific pricing, and segmented merchandising all carry through to the AI feed.
Every AI surface, one app
ChatGPT, Gemini, Claude, Perplexity, Copilot, plus the new autonomous agents — covered by a single Shopware app.
xpay handles every emerging spec for you.
Curious about the details? Most Shopware stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from Shopware stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Shopware — frequently asked
Quick answers from our onboarding playbook.
Shopware 6 (6.4 and 6.5+) is the primary target. Shopware 5 is supported on request via a separate plugin.
Customer-group pricing, contract pricing, and order approvals from the B2B Suite are respected. Trade-only pricing typically stays behind login.
Yes. xpay is storefront-agnostic — whether you run the default Storefront, a Frontends-based React build, or a Vue Storefront integration, the AI feed is published from the admin API.
Free to list — you only pay a small percentage of agent-driven sales. Pricing starts at 1% with no monthly minimum. Full breakdown at /pricing/?tab=agentic-commerce.
Same as today. Agent buyers land in your existing Shopware checkout, so your normal payment gateway processes the transaction and pays out on its usual schedule. xpay never holds funds.
Yes. Pause or uninstall xpay from your admin and your products stop appearing in AI surfaces within the hour. No contracts, no cancellation fees.
You do — exactly like any other online order. The agent buy lands in your normal Shopware order list with the buyer's contact details, shipping address, and the products they purchased.
Live stock sync updates every hour. Sold-out variants drop from agent surfaces within minutes via cache invalidation, so agents stop recommending what you can't fulfil.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.