VTEX runs LatAm's biggest catalogs. AI shopping is the next channel.
VTEX powers some of the largest retail and brand catalogs across Latin America and increasingly globally. The composable architecture is a strength — and a reason every new channel feels like a project. xpay reads your VTEX account, publishes a clean AI feed per trade policy, and routes agent purchases through your existing storefront.
Trade-policy aware · Multi-language · Routes to your storefrontAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
VTEX is the enterprise platform of choice across Latin America and a serious contender globally for brands that need true marketplace + retail in one stack. Trade policies, marketplace-as-seller, and full composable storefronts (Store Framework, Fast Store, or your own build) give your team enormous flexibility — and make every new channel another integration line item. xpay drops in as one VTEX IO app: authorise once, respect your trade policies, surface the right catalog to the right audience inside ChatGPT, Gemini, and Claude, and let purchases settle inside your existing storefront. Your SI partner keeps owning the storefront roadmap. Your checkout and OMS stay in place. You just stop being missing from the AI conversations where buyers across the region are now starting.
Enterprise suite
Cloud-hosted (they run it)
They host it for you
Headless-ready out of the box
B2B-ready out of the box
Best with UCP
VTEX → agent-ready in three steps.
Connect your VTEX account
Authorise xpay through VTEX IO with read access to catalog, trade policies, and inventory. No replatform, no storefront fork.
Per trade-policy AI feeds
Each trade policy publishes as its own AI feed — different price tables, audience, and stock rules respected per region or brand.
Sales settle in your storefront
Agent purchases deep-link into your existing VTEX storefront (Store Framework, Fast Store, or custom). Checkout and OMS keep working as today.
Listed. Sold. Paid.
Trade-policy aware
VTEX brands typically run several trade policies for different audiences. Each can publish independently to AI surfaces with its own pricing and inventory rules.
Composable-friendly
xpay slots beside the rest of your VTEX IO app surface — no schema changes, no proprietary middleware.
Multi-brand and multi-region
Run multiple brands on one VTEX account? Each can be a distinct AI feed with its own currency and language.
Every AI surface, one app
ChatGPT, Gemini, Claude, Perplexity, Copilot — handled through your VTEX connection.
xpay handles every emerging spec for you.
Curious about the details? Most VTEX stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from VTEX stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.VTEX — frequently asked
Quick answers from our onboarding playbook.
Yes. xpay is storefront-agnostic. Whether you run Store Framework, Fast Store, or a custom storefront, the AI feed publishes from your VTEX account.
If you operate VTEX as a marketplace with seller-managed inventory, each seller can be opted in or out of agent surfaces individually.
No. Agent buys deep-link to your existing checkout — your steps, payment apps, and shipping logic continue unchanged.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.