Beautiful Webflow store, invisible inside AI chat.
Webflow Ecommerce stores are typically among the best-designed shops on the web — and almost none of them appear inside ChatGPT, Gemini, or Claude yet. xpay reads your Webflow catalogue, publishes your products into every AI shopping agent, and routes purchases back to your existing Webflow checkout. No Designer surgery. No replatform.
Site-token connect · Designer-friendly · Routes to your existing checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Webflow Ecommerce stores tend to be the best-designed shops on the internet — pixel-perfect, custom-built in Designer, often the public face of a brand whose other surfaces (Instagram, lookbooks, magazine features) are equally polished. The frustration: that visual investment is invisible inside the AI conversations where high-design buyers increasingly ask for independent alternatives. xpay reads your Webflow store via a site token, publishes a clean AI feed, and routes every agent-driven purchase back into your existing Webflow checkout. Designer keeps doing what Designer does. Stripe keeps processing your orders. Your monthly Webflow billing is unaffected. You just stop being missing from the answer when shoppers ask AI for the kind of brand you actually are.
Cloud storefront
Cloud-hosted (they run it)
They host it for you
Headless-friendly
B2C-focused
Best with ACP
Webflow Ecommerce → agent-ready in three steps.
Connect your Webflow site
Generate a site token in your Webflow workspace and paste it into the xpay dashboard. We read your products, variants, and stock — no Designer access needed.
Listings go live across AI surfaces
Your products appear inside ChatGPT, Gemini, Claude, Perplexity, and Copilot. Updated hourly to match your live stock and pricing.
Optional Embed for product pages
Drop a single Embed element onto your CMS product template to render agent-shopping CTAs. The Embed inherits your site styles automatically — skip it and you still appear via the feed alone.
Listed. Sold. Paid.
Designer-safe
xpay never edits classes, components, or interactions. Site-level Designer publishing keeps working exactly as today.
CMS-aware
If you use the Webflow CMS for products (or for editorial that links to products), xpay respects those references — agents see the same merchandising you publish.
No checkout change
Agent purchases route to your existing Webflow checkout. Stripe is the existing processor — payouts arrive exactly as for any other Webflow order.
Every AI surface, one site token
A single Webflow site token enables ChatGPT, Gemini, Claude, Perplexity, Copilot, and the new autonomous shopping agents. No per-surface integration.
xpay handles every emerging spec for you.
Curious about the details? Most Webflow Ecommerce stacks pair naturally with ACP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersWhen a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from Webflow Ecommerce stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Webflow Ecommerce — frequently asked
Quick answers from our onboarding playbook.
No. xpay reads via the Webflow site token API — it never touches your Designer canvas, classes, or interactions. Designer publishing keeps working as today.
Yes. We read products from the Ecommerce side and respect CMS Collections you reference from product pages (categories, lookbooks, editorial).
No. The agent-shopping widget is a single async Embed that lazy-loads. Site performance scores are unchanged.
Beta is opening to early Webflow merchants progressively. Claim a spot at /merchants/access and we'll prioritise design-led stores.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.