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Google Tag Manager logo

Google Tag Manager Pricing

marketingplatform.google.com · Tag Management · refreshed 2026-05-06
Tag Management
1 tiers
Quick answer

Google Tag Manager offers a free tier; paid plans contact sales. 2 tiers total including a free tier.

Page fetched 2026-05-09 · marketingplatform.google.com · Tier-based subscription
Google Tag Manager pricing page screenshot — https://marketingplatform.google.com/about/tag-manager/compare/
Source · live pricing page on 2026-05-06

marketingplatform.google.com/about/tag-manager/compare/

Open
Pricing
Google Tag Manager pricing
As of 2026-05-09 · marketingplatform.google.com/about/tag-manager/compare/
Free
Free
Unlimited tags
Workspaces for concurrent projects
Multi‑user support
Tag Manager 360
Sales
Contact sales
Unlimited approval workflows
Zones for large‑scale implementations
Dedicated support and SLAs
Open live pricing pageSee agent-readiness analysis
Frequently asked
Google Tag Manager pricing FAQ

Google Tag Manager pricing starts at $0/mo for the Free plan; paid Tag Manager 360 plans require contacting sales. Billed monthly for the free tier.

Google Tag Manager's cheapest business-usable plan is Free at $0/mo. Free tier provides core tag management suitable for small businesses.

Yes — Google Tag Manager publishes a free tier.

Yes — Google Tag Manager's purchase motion is self-serve. A checkout URL is published on the pricing page. No demo is required.

xpay scored Google Tag Manager as human-assisted: some plans are self-serve, others require sales contact. Google Tag Manager's pricing URL resolves, but plan structure is not surfaced clearly enough for an agent to enumerate without hand-parsing. No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. All advertised paths route to a sales conversation rather than a self-serve checkout. No public API documentation URL was discovered. For the full purchase simulation see the linked Agent-Ready Index scorecard.

In the Tag Management category, xpay's Agent-Ready Index lists alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Google Tag Manager to compare with 3 nearest peers.

Alternatives in Tag Management
Top Google Tag Manager alternatives by pricing transparency
Scale8 pricing
scale8.com
Tag Governance pricing
bluetriangle.com
Stape pricing
stape.io
Scopa Tagging Platform pricing
scopaanalytics.com
Addingwell pricing
addingwell.com
TAGGRS pricing
taggrs.io
CampaignAlyzer pricing
campaignalyzer.com
Ensighten Manage pricing
ensighten.com
Browse all Tag Management alternatives →
AI agent readiness
Can an AI agent buy from Google Tag Manager?
Not Agent-Ready Yet

41

/ 100 in xpay's Agent-Ready SaaS Index

Google Tag Manager scores 41/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See the full scorecardIncludes the 6-step agent purchase simulation, score breakdown across 7 dimensions, and the one-line fix that would lift Google Tag Manager into the Agent-Ready Verified band.
Quick facts
At a glance
Free access

Free tier

Billing cycle

Not advertised

Lowest paid

Sales-led

Self-serve checkout

No

Tier count

2

Pricing model

Tier-based subscription

More Tag Management alternatives
Most agent-ready

Crownpeak TagControl

crownpeak.com
36

DataTrue

datatrue.com
29

Launch by Adobe

adobe.com
22

Tag Inspector

taginspector.com
11

Frontitude

frontitude.com
11
Google Tag Manager pricing summary derived from a live read of https://marketingplatform.google.com/about/tag-manager/compare/ on 2026-05-06. For the agent-readiness assessment — including the 6-step purchase simulation and a per-dimension scorecard — see xpay's Agent-Ready SaaS Index entry for Google Tag Manager.

Explore SaaS pricing across categories

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