Your next best customer isn't human. And that's a good thing.
For two decades, eCommerce was a fight for the human eye — ad bids, scroll-stopping creative, abandoned carts. Agentic commerce flips it. Buyers tell an AI what they want. The AI picks. The order ships. xpay is how your store gets picked.
Pricing starts at 1% per agent-attributed order · see pricing“Find me a sustainable leather weekend bag under $300 — and just buy it.”
Customers stopped browsing. They started asking.
Instead of opening Google, scrolling Instagram or comparing 14 product pages, a buyer tells their AI what they want. The AI — ChatGPT, Claude, Gemini or a shopping agent — goes off, finds the best match, checks stock, validates trust, and increasingly, places the order itself.
Old eCommerce: you built a store for humans to browse.
Agentic commerce: you build a store an AI can read, trust, and transact with — instantly.
Building it yourself? See the technical guide — protocols, integration patterns, settlement economics.
Buyer asks
"I need a housewarming gift — handmade ceramic, white and tan, under $100."
Agent picks your store
It checks what you sell, what you charge, whether you ship to the buyer — and decides you’re the right fit. No ad spend involved.
A new order appears
No browsing, no clicking, no abandoned cart. Just a fresh order in your dashboard — and a clear record of which AI drove it.
Is your store agent-ready?
Most online stores are built like a magazine — gorgeous to look at, opaque to a machine. To win in 2026, your store needs to speak two languages at once.
The old way | The agentic way | |
|---|---|---|
You bid against everyone on Google | AIs recommend your store by name | |
A storefront only humans can read | A catalog AI can shop, not just see | |
Buyers wonder if you ship on time | Proof you’re real — that AIs can verify | |
Abandoned carts at 5-step checkout | Sale closes the moment intent is clear | |
You pay Meta $5 before a buyer arrives | You only pay when an agent actually sells | |
SEO blog posts nobody clicks | Your products named inside AI answers |
When a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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See your store, through an agent's eyes.
Drop in any store URL — Shopify, WooCommerce, BigCommerce or a custom build. Our playground pulls your live catalog and renders it the way an AI agent would see it: prompt-in, product cards out, checkout-ready.
Heads up: the live render warms up your catalog — give it a moment on the first load.> user: vegan leather weekend bag, <$300
> agent: fetching catalog from your-store.com…
✓ 3 SKUs matched · in-stock · ships to US
> rendering shopping cards…
The playing field, finally tilted your way.
CAC is collapsing — not your margins
You stop bidding on the same keyword as 80 other brands. Agents pick on fit, not auction. The brands that show up in the answer win the order.
Hyper-personalised, without the pixel
An agent knows its owner's size, budget, allergies, return history. When your catalog speaks its language, you become the perfect match — not the loudest one.
Platform-agnostic. No migration.
Stay on Shopify, WooCommerce, Wix, BigCommerce or a custom headless build. xpay is the layer that makes whatever you already run agent-ready.
Built for solopreneur → SMB DTC brands across:
ApparelHealth & BeautyHome & GardenFurnitureFood & BeverageStay on the platform you already love.
Whether you're on Shopify Plus, a WooCommerce stack, or a custom headless build — xpay is the layer that makes you agent-ready. No re-platform. No checkout rewrite.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Don't wait for the AI summer to pass.
Get your store agent-ready in minutes. Keep your existing payment gateway, your existing checkout, your existing platform. xpay does the rest.
Agentic commerce, demystified
Plain answers for merchants. For the engineering side, see our technical guide.
Agentic commerce is when an AI assistant — like ChatGPT, Claude, Gemini, or Perplexity — finds, compares, and increasingly buys products on a shopper's behalf instead of sending them to your website to browse. The buyer states intent; the agent picks the merchant; the order ships.
Regular eCommerce optimises for the human eye — ads, scroll-stopping creative, abandoned-cart retargeting. Agentic commerce optimises for a machine reader: a well-described catalog, machine-readable trust signals, and an unambiguous checkout handoff. The store that wins isn’t the loudest — it’s the most legible to the agent.
No. AI-search SEO ends at "got cited". Agentic commerce continues into the order: agent-readable catalog feeds, machine-verified trust signals, agent-attributed checkout. xpay closes the loop from prompt to settled order — not just to mention.
ChatGPT, Claude, Gemini, Perplexity, AI Overviews in Google, and a growing list of dedicated shopping agents (Operator, Rabbit, OpenAI’s shopping experiences, and others). xpay continuously simulates buyer prompts across each surface so you can see exactly where you show up and where you don’t.
Both. Today the dominant pattern is discovery: agents recommend, the buyer clicks through and converts on your existing checkout. In-conversation purchases are emerging but still early — early pilots from OpenAI and Perplexity rolled back in 2026 due to dispute and trust issues. xpay is built so you win the discovery game today and are first in line when in-conversation checkout matures.
No. xpay is the layer that sits on top of your existing store and makes its catalog, trust signals, and checkout legible to AI agents — whether you run Shopify, Shopify Plus, WooCommerce, Wix, BigCommerce, Magento, Squarespace, Saleor or a custom headless build. No re-platform, no checkout rewrite.
Yes for WooCommerce — a one-click plugin that emits an agent-ready catalog and trust signals. Shopify, Wix, BigCommerce and others connect via OAuth or feed import. See the platforms page for the exact path on each.
Most merchants are agent-discoverable within an hour: connect the store, validate the catalog, publish trust signals. Full attribution wiring (so you can see which AI surface drove which order) typically lands inside the first week.
Pricing starts at 1% per agent-attributed order. You only pay on orders an AI agent demonstrably drove — not on impressions, clicks, your existing organic traffic, or paid ads. No platform fee, no minimums, no contract.
When an agent pulls your catalog through xpay, the response carries a session token. When a buyer subsequently lands on your store and converts, we reconcile the token against the order in your existing checkout. Result: you see "this $89 sale came from a Perplexity citation triggered by your comparison page". Profound and similar GEO tools can’t close that loop because they don’t sit on the merchant side of the click.
Keep it. xpay routes agent-driven traffic into your existing checkout — Stripe, Shopify Payments, PayPal, Mollie, Adyen, whatever you already use. You see the agent attribution; your customer sees the same checkout your humans see; your reconciliation stays in one place.
No — agent-ready signals are additive. The same structured product data and trust signals that help an agent pick you also help Google rank you. Most merchants see a small organic lift inside the first month, and zero impact on existing paid campaigns.
Exactly like any other order. The buyer is your customer, the order lives in your existing platform, and returns flow through your normal policy. xpay surfaces your return window and dispute history as machine-readable trust signals so agents have the confidence to pick you in the first place.
No. xpay exposes your catalog and trust signals — not your customer list. The agent sees what a public buyer could see: products, prices, shipping zones, return policy. Customer PII stays on your platform; we never become a custodian of it.
Profound and other Generative Engine Optimization (GEO) platforms are built for enterprise B2B SaaS — brand-level visibility tracking with no SKU layer, no catalog feed, no checkout attribution. xpay is built for eCommerce: SKU-aware visibility, agent-readable catalog, machine-verified trust, agent-attributed orders — for solopreneur → SMB DTC brands at SMB price points.
The opposite. Most agentic-commerce tooling today is enterprise-priced and enterprise-shaped. xpay is purpose-built for solopreneur → SMB DTC brands. Pricing starts at 1% per agent-attributed order — outcomes only.
Not tomorrow. But the trend is unmistakable: buyers run more discovery through AI surfaces every quarter. The brands that get listed early build attribution data and inventory of agent-driven orders nobody else has. Late entrants pay to catch up.
Yes — see the technical guide at /resources/agentic-commerce/. It covers protocol comparisons (Stripe ACP, Google AP2), integration patterns, settlement economics, and security considerations for engineering teams making the build-vs-integrate call.