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  1. xpay

  2. Shopify apps

  3. Advertising - Other

  4. Awin ‑ Affiliate Marketing

Awin ‑ Affiliate Marketing

by Awin Ltd

2.0

(31 reviews)

70/100 · SolidFree to install. Additional charges may apply.
Best suited for stores working on conversion rate and average order value.

Grow your ecommerce sales and find valuable new customers with affiliate marketing Grow your ecommerce sales and find valuable new customers with affiliate marketing Connect your Shopify store with Awin to seamlessly track affiliate performance, transactions, and payments all in one place. Gain full visibility into your online partnerships with real-time tracking and reporting. Sync your app with an Awin advertiser account and start measuring affiliate activity effortlessly. Grow your ecommerce sales and find valuable new customers with affiliate marketing Connect your Shopify store with Awin to seamlessly track affiliate performance, transactions, and payments all in one place. Gain full visibility into your online partnerships with real-time tracking and reporting. Sync your app with an Awin advertiser account and start measuring affiliate activity effortlessly. more Drive traffic and grow your ecommerce sales Reach vast new audiences online Unlimited access to numerous promotional partners Measure all online partners, transactions and payments in one place

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Advertising - Other
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
70/100

Solid · from 31 reviews

What it does

Drive traffic and grow your ecommerce sales

Reach vast new audiences online

Unlimited access to numerous promotional partners

Measure all online partners, transactions and payments in one place

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

70

/ 100
Solid
low confidence

Scored on 31 merchant reviews we hold for Awin ‑ Affiliate Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 1.80, 0.65 stars below the lifetime average of 2.45. Worth reading the newest reviews before installing.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 31 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2021–2026 · 31 reviews read
Reviews per year
20214 reviews
20223 reviews
20234 reviews
20242 reviews
202513 reviews
20265 reviews
What merchants say

2.0

31 reviews
5★32%
4★3%
3★0%
2★6%
1★58%
Developer replies
90%
of reviews get an answer
Reviewed at 12m+
28%
had used it a year when they wrote
From 31 reviews read. Typical reviewer had used the app for 7 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 31. Open one to read it in full, with the developer's reply where there is one.

The whole thing feels like a scam. We took over a business that was already using this service. From what I could tell, they simply distribute our discount codes and take a percentage of sales whenever someone uses one of those codes. I turned the service off through our account dashboard and haven’t seen any decline in sales since. When I later tried to cancel, I found out the contract renews in six-month terms and is extremely difficult to get out of. Based on our experience, I would not recommend this service to any business.

Developer repliedHi Out&Back Outdoor, Thank you for taking the time to share your feedback. We're sorry to hear that your experience with Awin didn't meet your expectations. We'd like the opportunity to look into your concerns regarding your contract and overall experience. Please contact us at https://www.awin.com/gb/contact with the subject line "Shopify Review" and include your account details so our team can investigate and assist you further. Thank you for your feedback. Best regards, The Awin Team Show more

Affiliates are not permitted to use my brand name in coupons, headlines, or SEO content. This is clearly stated in the program’s policy. Awin cannot guarantee that ‘Picatshirt discount’ will not be used, which means they have violated the policy and damaged my brand. Picatshirt has received 243 impressions on discount‑related searches through Awin over the past 7 days (e.g., “picatshirt discount”), even though we do not offer any discounts. This has resulted in zero clicks, which indicates that the traffic generated via Awin is not relevant for our brand. For this reason, I would like the program to be closed as soon as possible. I should not have to explain a policy violation to an automated chatbot.

Developer repliedThank you for your feedback, and we’re sorry to hear about your experience. We take brand protection and policy compliance very seriously and understand your concerns. We’ve reviewed your previous cases with our support team and appreciate the time you’ve taken to raise these. We’re sorry to see you go and will ensure your request is actioned promptly. We truly appreciate your partnership with us, and should you reconsider in the future, we’ll be here to support you and deliver a better experience. Best regards, The Awin Team Show more

Sadly, we have had nothing but disappointment with this application. It is broken. After wasting a month, trying to get Shopify to help, and google to help, it turns out that both Shopify and Google have advised me only AWIN can fix this issue. Well, we have lost a month, lost sales, lost credibility, lost top publishers due to the feed not updating and spent around £1000 setting up. Not to mention hundreds of hours lost, staff costs etc. So far its been a waste, I really hope AWIN take this message serious and fixes the issues and prevents such things from happening in future.

Developer repliedHi InStock, We’re very sorry to hear about your experience. This is certainly not the level of service we aim to provide. We understand how frustrating and costly this situation must have been, given the time and resources you’ve invested. Issues with feed updates can have a significant impact, and we take this very seriously. Our tech team is currently investigating this issue and will be in touch with you shortly. We appreciate you bringing this to our attention and are committed to resolving the issue as quickly as possible. We’ll keep you updated on progress and ensure this is addressed. Thank you again for your patience. Best regards, The Awin Team Show more

I had a very frustrating experience with Awin, especially when trying to cancel their services. After deciding to close my account, I reached out multiple times via email with no response. It feels nearly impossible to get in touch with their support team when you actually need them.

Developer repliedHi Sassy Jones, We’re sorry to hear about your experience and the difficulty you faced when trying to get in touch with our support team. That’s certainly not the experience we aim to provide. We’ve since reviewed and localized your previous conversations with our team, and we can confirm that your request has now been addressed. If there’s anything further you need or if any questions remain, please don’t hesitate to reply directly to our colleagues. They’ll be happy to assist you. Thank you for your feedback, as it helps us improve our processes and support. Best regards, The Awin Team Show more

Klare Empfehlung! Wir nutzen die Awin-App seit einigen Monaten und sind äußerst zufrieden. Die Integration verlief reibungslos, und alle Vereinbarungen wurden zuverlässig eingehalten. Der Kontakt zu unserer Ansprechpartnerin Alicia ist hervorragend – wir erhalten stets schnelle und hilfreiche Antworten. Besonders schätzen wir die proaktive Arbeitsweise des Awin-Teams, das regelmäßig mit neuen Ideen und Optimierungsvorschlägen auf uns zukommt. Das zeigt deutlich, dass Awin wirklich an einer erfolgreichen und langfristigen Partnerschaft interessiert ist. Insgesamt können wir die Awin-App als Affiliate-Lösung für Shopify uneingeschränkt weiterempfehlen – professionell, zuverlässig und mit einem starken Fokus auf partnerschaftliche Zusammenarbeit. Ein großes Dankeschön an Alicia und das gesamte Team!

I've spent months talking to Awin support explaining that this app doesnt work for syncing product feeds and they keep just sending me documentation to the set the app up. I've already set it up but IT DOESNT WORK.

Developer repliedWe're really sorry to hear about the ongoing frustration you've experienced with syncing your product feed. We understand how discouraging it is to keep receiving setup documentation when you've already completed the steps and the issue still isn’t resolved. That’s not the level of support we aim to provide. We’d like to take a closer look at your specific case to better understand what’s going wrong and ensure it’s escalated to the right technical team. Please reach out to our Support team via https://success.awin.com/s/contactsupport, using the subject line "Shopify Review", and include your account ID and a brief description of the problem. We'll do our best to assist you more effectively. Best regards, The Awin Team Show more

We do not recommend Awin. This company is impossible to deal with. The platform itself is extremely unintuitive. And if you want to close your account - you'll be waiting months! Do not open an account and please save yourself the trouble (I wish we had). We decided to close our account because being listed on AWIN facilitated our discount codes being shared on promotional websites. To decline commission requests is extremely difficult. But to accept them.... Very easy! The platform is set up for the benefit of the company and promoters (not the businesses using it). It was extremely difficult to find information about how to close our account. Once I did - I didn't hear back for a month. Then they tried to upsell me. Then they responded weeks later again saying we'll close your account in a month. Our account is still open! And I am still struggling to find out how we can suspend commissions and requests in the meantime. Please take the time to try and improve your service Awin - you've got a long way to go!

Developer repliedWe're sorry to hear about your experience. We offer a range of how-to guides, video resources and provide a range of service levels to ensure you can make best use of our platform. If you are still having issues, please contact: uk-accdevelopment@awin.com who will be able to assist further. Show more

Very disappointed with AWIN. They continue to send me invoices despite us leaving their programme 2 weeks ago. Despite me putting a lot of work into my programme, creating bespoke AWIN banners, offers, text links and even paying for advertising there has been a low number of click throughs and sales. I also had issues with one of their affiliates "Skimlinks" who converted all of my hard earned links from the national press into affiliate links, destroying my SEO work from the last 3 years. Not a great experience.

Developer repliedWe’re really sorry to hear of the difficulties you’ve had with our support team and app. This definitely doesn’t sound like the service we try to provide to our advertisers. I’ve looked into your case personally and will be in touch directly to discuss it. Our apologies again for any inconvenience caused. Show more

Awin ‑ Affiliate Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores working on conversion rate and average order value.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Awin ‑ Affiliate Marketing rates 70 out of 100 — solid — read from 31 merchant reviews. The developer has published replies to 28 of 31 reviews. The score reflects what the review record shows, nothing more.

31 merchants have reviewed Awin ‑ Affiliate Marketing, averaging 2.0 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

2.0 / 5 · 31 reviews


Rating, last 12 months

1.80 from 10 reviews


New reviews, last 12 months

10 (was 9)


Developer replies

28 of 31 reviews


Typical reviewer had used it

7 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

October 13, 2020


Review history held

2021 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Advertising - OtherAffiliate programs
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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