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  1. xpay

  2. Shopify apps

  3. Metafields

  4. Variant Description OMG

Variant Description OMG

by Sections Design Vandelay SRL

5.0

(67 reviews)

35/100 · Limited evidenceBuilt for ShopifyFree plan available. Free trial available.
Best suited for merchants managing large product catalogs who want to display detailed variant information across sales channels.

Display unique, dynamic descriptions and metafields for every product variant Give shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase. Give shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase. more Add a unique description for each product variant Use your own custom variant metafields No coding require. Easy installation for both Online Store 2.0 and Legacy themes Rich full text editor that supports images, videos, links, tables and many more Bulk import and export

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Metafields
What it moves
Top line

average order value and catalog reach

What it costs
From $5/mo

free plan available · 2 tiers

How it’s supported
35/100

Limited evidence · from 67 reviews

What it does

Add a unique description for each product variant

Use your own custom variant metafields

No coding require. Easy installation for both Online Store 2.0 and Legacy themes

Rich full text editor that supports images, videos, links, tables and many more

Bulk import and export

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

Up to 3 products free forever

No limit for development stores

All features included

Monthly plan
$5/month
Adds

Unlimited products

Custom variant metafield description

Free customization and installation

Bulk import

Amazing good technical support

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free

Free

Free
Up to 3 products free forever
No limit for development stores
All features included
Monthly plan

$5/month

Lowest paid plan
Unlimited products
Custom variant metafield description
Free customization and installation
Bulk import
Amazing good technical support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

35

/ 100
Limited evidence
medium confidence

Scored on 67 merchant reviews we hold for Variant Description OMG, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 67 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2021–2026 · 67 reviews read
Reviews per year
202112 reviews
202215 reviews
202314 reviews
202412 reviews
202510 reviews
20264 reviews
What merchants say

5.0

67 reviews
5★97%
4★1%
3★1%
2★0%
1★0%
Developer replies
10%
of reviews get an answer
Reviewed at 12m+
12%
had used it a year when they wrote
From 67 reviews read. Typical reviewer had used the app for 20 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 67. Open one to read it in full, with the developer's reply where there is one.

Well this has to be the best tech help I have ever received. I just could not get the app to do what I wanted so contact tech support. Mircea came back to me almost immediately and said he would have a look. A few minutes later, and it was setup, not just the standard config but a tailored setup to include variant descriptions within a collapsible row. Wow.

Excellent feature for products that have different descriptions. Their customer service is great because they helped modify the functionality for features in our theme that are not native to the app.

This is a great app for adding descriptions to product variants. Customer service was excellent and very helpful in troubleshooting an issue I had, despite my being on the free plan. It would definitely be worth paying for if I needed it for more of my products. Thank you Mircea!

This app is easy to use, intuitive, and is built in a way that doesn’t require users to be fluent in computer jargon. Beyond the quality of the app, the customer service is truly exceptional. When I initially looked at the app I sent a message to their support with some basic questions. Mircea, the lead developer of the app responded quickly and thoroughly. When I decided to upgrade to the paid plan his responsiveness to my questions continued to be exceptional and he went above any beyond in terms of helping me get things set up in a way that was most beneficial to me. I recommend this app without reservation.

10 Gold Stars! We needed to add custom descriptions to showcase our multiple option products. This app is easy to use and does everything we needed for adding a variety of variant selections for buyers to choose our products. The customer service is beyond helpful, with quick responses and polite assistance. But... I must say, we had an overly complex set up with multiple templates, multiple tabs, many variants, and a need for many customized metafields. It was beyond complicated, yet the Owner/Developer was in constant contact, helping us streamline our needs into an efficient process and developing exactly what we needed to make our product selections easy and intuitive for our buyers. No matter the challenges we threw at this app, the developer always went above and beyond with a courteous and positive attitude that made all the difference in our experience. We have used the other apps that are often featured in the app store, but they failed to deliver on many levels. Searching for a perfect app felt overwhelming, until we came here. There is no negative side to trying this app. They deliver what they promise and then go way over your expectations to help you. Even if you have no experience in setting up or using the Shopify admin, they can help you create variants and bring you peace of mind. Do not waste your time with other apps. This is the one you have been looking for. I highly recommend using this app.

Such a useful app. We have ovr 184 variants with 22 products and this has been a blast to use. The bulk loads, the backend metefield control. Well thought out and I can't beleive how helpful the support team were for such an amazing price. Thanks Mircea and Team. Customer for life!

Wow what a great app! We had a specific requirement displaying a custom metafield with our variants and with some help Micera put a solution in place for us that works really well. Super helpful and we are absolutely going to use the app to further customize our variants. If you've got variants and need to display some custom metafields or custom descriptions, this app is a winner! A+++ for support, thank you!

Fantastic, performant, intuitive app that does exactly what you expect it to. Customer support from Mircea has always been top-notch. I asked about multi-line text field metafield support, and before I knew it he pushed an update for it!

Variant Description OMG FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants managing large product catalogs who want to display detailed variant information across sales channels.

There is a free plan, paid plans start at $5/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Variant Description OMG's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Variant Description OMG rates 35 out of 100 — limited evidence — read from 67 merchant reviews. The developer has published replies to 7 of 67 reviews. The score reflects what the review record shows, nothing more.

67 merchants have reviewed Variant Description OMG, averaging 5.0 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 67 reviews


Rating, last 12 months

5.00 from 5 reviews


New reviews, last 12 months

5 (was 14)


Developer replies

7 of 67 reviews


Typical reviewer had used it

20 days


Pricing

Free plan available. Free trial available.


On the App Store since

January 19, 2021


Review history held

2021 – 2026

Integrates with
Shopify Admin
2048 Variants

Categories
MetafieldsProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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