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  1. xpay

  2. Shopify apps

  3. Badges and icons

  4. DECO Product Labels & Badges

DECO Product Labels & Badges

by PieLab

4.9

(1,496 reviews)

80/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores with at least 20 products looking to add visual labels and badges to their catalog.

Boost Sales with Catchy Labels & Badges: perfect for Discounts, Inventory, and Pre-Orders status Transform your store with DECO Product Labels & Badges, the premium badging solution built for Shopify. DECO offers a range of label & badge templates: Low Stock, BOGOS, New In, or discount badges. With unparalleled customization, you can create a unique design that matches your brand aesthetic. Perfect for both Retail and B2B, our advanced targeting ensures your badges reach the right customers at the right time. Install now and experience the power of premium badges to crush your sales goals. Transform your store with DECO Product Labels & Badges, the premium badging solution built for Shopify. DECO offers a range of label & badge templates: Low Stock, BOGOS, New In, or discount badges. With unparalleled customization, you can create a unique design that matches your brand aesthetic. Perfect for both Retail and B2B, our advanced targeting ensures your badges reach the right customers at the right time. Install now and experience the power of premium badges to crush your sales goals. more Create ideal product labels and badges in just 1 minute with our AI Generator Display badges based on specific conditions: variant, collection, discount... Create and display multiple labels and badges on a single product image Save time with automatic discount calculation and display for sale products Set percentage, fix amount discount, new price, or discount code for products

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many products?
12

Free

Free
12 of 20 products40% headroom

The free plan already covers this volume — you may not need to pay for this yet.

Next step up is Starter at $9/mo — $9 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Badges and icons
What it moves
Top line

conversion rate and average order value

What it costs
From $9/mo

free plan available · 4 tiers · priced by products

How it’s supported
80/100

Well supported · from 1,480 reviews

What it does

Create ideal product labels and badges in just 1 minute with our AI Generator

Display badges based on specific conditions: variant, collection, discount...

Create and display multiple labels and badges on a single product image

Save time with automatic discount calculation and display for sale products

Set percentage, fix amount discount, new price, or discount code for products

Pricing
Free plan available. Free trial available.
Free

Free

Free
Up to 4 Labels & Badges (on 20 products)
Unlimited banner bars
Unlimited trust badge
Extensive Template Collection
Track performance of labels & badges
Starter

$9/month

Lowest paid plan
Everything in Free, and:
Unlimited labels/badges
AI Generation
Label/Badge performance Analytics
Create discount campaign
Add translations
50+ integrations (Judge.me, BOGOS, etc)
Growth

$19/month

Everything in Starter, and:
Access to all advance conditions
Label & Badge Scheduling
Show label/badge per product collection
Show on specific language
Labels & badges for discount products
Show product metafields on labels/badges
24/7 Live chat support
Unlimited

$39/month

Everything in Growth, and:
Unlimited Label & Badge groups
Label & Badge Priority Setting
VIP Collection Access
Custom Design & Technical Requests
24/7 Live chat support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

80

/ 100
Well supported
high confidence

Scored on 1,480 merchant reviews we hold for DECO Product Labels & Badges, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 1,480 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2016–2026 · 1,480 reviews read
Reviews per year
201611 reviews
20178 reviews
201810 reviews
20198 reviews
20208 reviews
20218 reviews
202219 reviews
2023134 reviews
2024296 reviews
2025474 reviews
2026504 reviews
What merchants say

4.9

1,496 reviews
5★97%
4★2%
3★0%
2★0%
1★1%
Developer replies
5%
of reviews get an answer
Reviewed at 12m+
17%
had used it a year when they wrote
From 1,480 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 1,496. Open one to read it in full, with the developer's reply where there is one.

John was very helpful. We use DECO for promotions, and it's been a lot easier than coding labels and badges on the backend; it's just simpler and more efficient. The only flaw is that sometimes the sizing and placement get lost and you have to re-adjust, but it does not happen that often.

Resolved recurring display issues that we struggled with on previous label apps. The support team are also quick & responsive and resolved our requests promptly when onboarding.

Felicie from customer service was absolutely helpful!!! very easy to use app once you get the hang of it. I think what I liked the most (I just started using it) is how accessible is their team and how quickly they were able to give me a quick rundown on how the app works. So far... I recommend it!! last time I did all the price changes manually which took me way too long!

I am now using this app on two stores. I like the new feature where you create a discount and it automatically matches that product with a badge. And the "two discount" design is also a big help for me.

The app has been very intuitive and easy to use so far. The only issue I encountered was quickly solved by a member of their support team, Felicie. I definitely recommend this app for adding a bit of pizzazz to your store front.

We have been using this app for a month now and it works very well. There have been some bugs during that time, but I have not worked with an app that has been this communicative. Any time I have an issue (usually user error) they are just minutes away from resolving.

One day i wake up using this app for almost a 2 months, and we had 0 sales, usually we do get 4-5000$ sales by that time, with 0 conversion rate i went ahead to all my developers to figure out what is going on. This app for some reason gave all our product pages white overlay and no one could click on add to cart and do anything about to buy the product. Uninstalled the app contacted support. Ignored for few days, asked about what they will do for money lost and what kind of compensation i should expect, got ignored as well. error that we received from this app was this "Culprit identified: Accounts Everywhere app rendering as full-screen white overlay" deactivated their app everything worked after. Tried to check if it is actually this app , activated it and issue came back again.

Developer repliedHi Inspired By Scent, Thank you for your detailed feedback. We escalated your case immediately, but because the app was uninstalled, we no longer have the system permissions required to investigate and resolve the root cause. We would love the chance to welcome you back, look into this completely, and handle it until you are 100% satisfied. If you are open to reinstalling the app, our senior tech team is ready to jump in and ensure it works flawlessly with your setup, completely free of charge. We deeply value your business and are dedicated to providing a reliable experience. Please check your inbox, and we would be grateful for the opportunity to restore your trust in DECO. Looking forward to your response. Show more

I'm very, very happy with this app. Lots of options and customisations to get your badges just how you want them. What has impressed me even more is how attentive the service is. I ran into two issues while setting up my badges, both of which were resolved very quickly. The end result is I have badges which have elevated the look of my product pages. At first, I thought the price for the top tier was a bit expensive, but I now believe it's worth paying for!

DECO Product Labels & Badges FAQ

Answered from this app's own listing and its full review record.

Best suited for stores with at least 20 products looking to add visual labels and badges to their catalog.

There is a free plan, paid plans start at $9/month, and run to $39/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

DECO Product Labels & Badges's tiers are gated on products, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard DECO Product Labels & Badges rates 80 out of 100 — well supported — read from 1,480 merchant reviews. The developer has published replies to 79 of 1,480 reviews. The score reflects what the review record shows, nothing more.

1,496 merchants have reviewed DECO Product Labels & Badges, averaging 4.9 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 1,496 reviews


Rating, last 12 months

4.95 from 753 reviews


New reviews, last 12 months

753 (was 383)


Developer replies

79 of 1,480 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available. Free trial available.


On the App Store since

May 13, 2016


Review history held

2016 – 2026

Integrates with
Checkout
Shopify Admin
Boost AI Search & Filter
GemPages Landing Page Builder
Judge.me
PageFly Landing Page Builder
SearchPie: SEO, Speed & Schema
Smart Product Filter & Search

Categories
Badges and iconsDiscounts
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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