SendOwl
by SendOwl
3.0
(86 reviews)
Best suited for stores doing up to 100,000 orders/month and from $39/mo.
Sell anything digital anywhere SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow. SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow. more Secure files with stamping, passwords, expiring links, and download limits A modern checkout with upsells, cross-sells, discounts, and custom fields Automatic delivery and high-quality audio/video streaming at any size Friendly, responsive human support
Copy from the Shopify App Store listing, unedited.Which plan would my store need?
Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.
How many orders a month?
Grow
$87/month
≈ $0.0040 per order
Launch ($39/mo) will not stretch this far — it caps out on orders/month.
Next step up is Scale at $159/mo — $72 more a month.
Digital products
Top line
average order value and catalog reach
From $39/mo
3 tiers · priced by orders/month
37/100
Limited evidence · from 87 reviews
What it does
Secure files with stamping, passwords, expiring links, and download limits
A modern checkout with upsells, cross-sells, discounts, and custom fields
Automatic delivery and high-quality audio/video streaming at any size
Friendly, responsive human support
Pricing
$39/month
$87/month
$159/month
37
/ 100Limited evidence
Scored on 87 merchant reviews we hold for SendOwl, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2013–2025 · 87 reviews read| 2013 | 4 reviews |
|---|---|
| 2014 | 9 reviews |
| 2015 | 5 reviews |
| 2016 | 8 reviews |
| 2017 | 7 reviews |
| 2018 | 4 reviews |
| 2019 | 2 reviews |
| 2020 | 8 reviews |
| 2021 | 6 reviews |
| 2022 | 5 reviews |
| 2023 | 6 reviews |
| 2024 | 2 reviews |
| 2025 | 21 reviews |
What merchants say
3.0
43%
of reviews get an answer47%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 86. Open one to read it in full, with the developer's reply where there is one.
SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution. Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors). SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery. On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase. Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.
my plan has gone from £24 to £249. I speak to the customer service and its absolute madness. £200+ to sell a few ebooks. Trying to pull the wool over your eyes in price increases.
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
I rate the app itself well, but this review pertains to the experience with SendOwl. Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well. Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform. The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.
I was pretty happy with this service and I have used it for almost four years..BUT....they just increased my price from, wait for it, $24 USD per month to $299 US dollars per month. I run a pretty small business and this is outrageous. I have already shifted to "Easy Digital Products" which is much more affordable and actually easy to use. Shocking and stupid move by Sendowl.
Editing my review, as Shopify does not allow replies: I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape. Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale. _________ Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer. Fortunately, this has motivated us to move to self-hosting for a fraction of the cost. Not a good look, SendOwl.
SendOwl FAQ
Answered from this app's own listing and its full review record.
Best suited for stores doing up to 100,000 orders/month and from $39/mo.
Paid plans start at $39/month, and run to $159/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
SendOwl's tiers are gated on orders/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.
On our scorecard SendOwl rates 37 out of 100 — limited evidence — read from 87 merchant reviews. The developer has published replies to 37 of 87 reviews. The score reflects what the review record shows, nothing more.
86 merchants have reviewed SendOwl, averaging 3.0 out of 5. We hold the review history from 2013 to 2025, which is what the year-by-year chart on this page is built from.
At a glance
3.0 / 5 · 86 reviews
1 (was 20)
37 of 87 reviews
11 months
From $39/month. Free trial available.
June 29, 2012
2013 – 2025
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of SendOwl
Same categories, by review volume.
