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  1. xpay

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  4. SendOwl

SendOwl

by SendOwl

3.0

(86 reviews)

37/100 · Limited evidenceFrom $39/month. Free trial available.
Best suited for stores doing up to 100,000 orders/month and from $39/mo.

Sell anything digital anywhere SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow. SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow. more Secure files with stamping, passwords, expiring links, and download limits A modern checkout with upsells, cross-sells, discounts, and custom fields Automatic delivery and high-quality audio/video streaming at any size Friendly, responsive human support

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many orders a month?
21,600
Launch≤ 10,000
Grow≤ 36,000
Scale≤ 100,000

Grow

$87/month

≈ $0.0040 per order

21,600 of 36,000 orders/month40% headroom

Launch ($39/mo) will not stretch this far — it caps out on orders/month.

Next step up is Scale at $159/mo — $72 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Digital products
What it moves
Top line

average order value and catalog reach

What it costs
From $39/mo

3 tiers · priced by orders/month

How it’s supported
37/100

Limited evidence · from 87 reviews

What it does

Secure files with stamping, passwords, expiring links, and download limits

A modern checkout with upsells, cross-sells, discounts, and custom fields

Automatic delivery and high-quality audio/video streaming at any size

Friendly, responsive human support

Pricing
From $39/month. Free trial available.
Launch

$39/month

Lowest paid plan
7 day free trial
up to 5,000 orders per year
up to 10,000 USD sales per year
All features
Unlimited products and storage
Grow

$87/month

7 day free trial
up to 25,000 orders per year
up to 36,000 USD sales per year
All features
Unlimited storage and products
Scale

$159/month

7 day free trial
up to 50,000 orders per year
up to 100,000 USD sales per year
All features
Unlimited storage and products
+ Priority Support
Need higher limits? support@sendowl.com
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

37

/ 100
Limited evidence
medium confidence

Scored on 87 merchant reviews we hold for SendOwl, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 87 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2013–2025 · 87 reviews read
Reviews per year
20134 reviews
20149 reviews
20155 reviews
20168 reviews
20177 reviews
20184 reviews
20192 reviews
20208 reviews
20216 reviews
20225 reviews
20236 reviews
20242 reviews
202521 reviews
What merchants say

3.0

86 reviews
5★66%
4★3%
3★1%
2★3%
1★26%
Developer replies
43%
of reviews get an answer
Reviewed at 12m+
47%
had used it a year when they wrote
From 87 reviews read. Typical reviewer had used the app for 11 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 86. Open one to read it in full, with the developer's reply where there is one.

SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution. Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors). SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery. On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.

SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!

Developer repliedThanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward. Show more

I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase. Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.

Developer repliedThanks for your feedback and for being a longtime user. This was a one-time pricing update after 15 years without changes, and while we understand it felt significant, we did our best to notify all impacted users in advance. If you'd like to reach out to our support team, we're happy to review it with you directly and see if there's any way we can help. Either way, we appreciate your time with us and wish you the best moving forward. Show more

my plan has gone from £24 to £249. I speak to the customer service and its absolute madness. £200+ to sell a few ebooks. Trying to pull the wool over your eyes in price increases.

Developer repliedHi there – Ben (COO) here. Just want to be fully transparent: we’ve sent 5+ verified email communications (including a personal outreach from our CEO), along with in-app notifications, so it’s certainly not the case that we were trying to pull the wool over anyone’s eyes. I also personally reviewed your ticket, and I can say our support team put real care and effort into respectful responses throughout—which did not receive a reply before this review was posted publicly instead. That’s obviously your choice, but we always prefer to work through concerns directly and constructively. Either way, we sincerely wish you all the best going forward and appreciate the time you spent with us. Show more

We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.

Developer repliedThanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here. Show more

I rate the app itself well, but this review pertains to the experience with SendOwl. Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well. Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform. The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.

Developer repliedHi there – Ben here, COO at SendOwl. I wanted to personally address your comment to clarify a few key points. It’s simply not accurate to say that you received no response. Our records show that you contacted our support team on April 25th at 9:32am, and we responded within 15 minutes at 9:47am. We always strive to respond promptly and supportively — and in this case, we absolutely did. We fully understand that pricing changes can be frustrating, especially after many years on legacy plans. That said, we've done our best to give ample notice — including emails and in-app banners — and we continue to offer one of the most cost-effective solutions in the space relative to usage. We're always here to help if you'd like to revisit the conversation and see if there's a better plan fit. And if not, we still truly wish you and your business all the best. Show more

I was pretty happy with this service and I have used it for almost four years..BUT....they just increased my price from, wait for it, $24 USD per month to $299 US dollars per month. I run a pretty small business and this is outrageous. I have already shifted to "Easy Digital Products" which is much more affordable and actually easy to use. Shocking and stupid move by Sendowl.

Developer repliedHi there – we’re genuinely sorry to hear this is how you’re feeling. We reached out more than five times to try and find a solution tailored to your account, and while we won’t share specifics for privacy reasons, we can say that based on your usage level, the current pricing is still a fraction of what several larger competitors would charge for comparable features and volume. Our goal has always been to help creators and businesses succeed, and if another platform is doing that better for you right now, we truly wish you the best. That said, we’ve had many customers who’ve tried other options and ultimately returned—we’d be happy to welcome you back if things don’t work out elsewhere. All the best, The SendOwl Team Show more

Editing my review, as Shopify does not allow replies: I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape. Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale. _________ Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer. Fortunately, this has motivated us to move to self-hosting for a fraction of the cost. Not a good look, SendOwl.

Developer repliedWe appreciate your candid feedback and understand that changes to pricing can be challenging.​ This adjustment marks our first price increase in over 15 years. During this time, we've maintained legacy plans to support our long-standing customers. However, to continue providing reliable and scalable services, it became necessary to realign our pricing structure.​ Shopify App Store While we cannot discuss specific account details due to privacy considerations, we can share that our new rates are competitively positioned. In fact, I personally managed your support tickets and when evaluating the relative fee based on a percentage of sales (note: our SaaS pricing does not actually charge a % of sales or per order fee, it is all inclusive on those regards), our pricing is approximately one-tenth the cost of a key larger competitor.​ Regarding file hosting, we offer both hosted and self-hosted options to provide flexibility based on your preferences. Choosing to self-host is a feature available for your convenience, not a requirement imposed by our platform.​ We also want to note that we reached out to discuss your specific account details and explore potential solutions. Unfortunately, we did not receive a response to engage in a productive conversation. Our support team remains available and willing to work with you to find a suitable path forward.​ We value your business and wish you the best of luck going forward.​ Show more

SendOwl FAQ

Answered from this app's own listing and its full review record.

Best suited for stores doing up to 100,000 orders/month and from $39/mo.

Paid plans start at $39/month, and run to $159/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

SendOwl's tiers are gated on orders/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard SendOwl rates 37 out of 100 — limited evidence — read from 87 merchant reviews. The developer has published replies to 37 of 87 reviews. The score reflects what the review record shows, nothing more.

86 merchants have reviewed SendOwl, averaging 3.0 out of 5. We hold the review history from 2013 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.0 / 5 · 86 reviews


New reviews, last 12 months

1 (was 20)


Developer replies

37 of 87 reviews


Typical reviewer had used it

11 months


Pricing

From $39/month. Free trial available.


On the App Store since

June 29, 2012


Review history held

2013 – 2025

Integrates with
Customer accounts
fraud apps
google anlaytics
linkpop
stripe
zapier

Categories
Digital products
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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