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  1. xpay

  2. Shopify apps

  3. Image editor

  4. Sherpas: Smart SEO

Sherpas: Smart SEO

by Sherpas Design

4.9

(847 reviews)

85/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores using Fera Product Reviews, Judge.me Product Reviews and Loox Product Reviews, which it integrates with and willing to start free and move to $14/mo.

Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales. With Smart SEO, you can improve the SEO of your store and thus rank higher in SERPs. Smart SEO provides AI tools and automation to tackle important SEO areas like meta tags, image optimization, page speed, etc. SEO can be intimidating, but with Smart SEO, you will be surprised how easy it is. With Smart SEO, complex SEO tasks are made easy with AI and mundane ones are automated. Optimize your store, rank higher in SERPS, drive more traffic, and boost sales. With Smart SEO, you can improve the SEO of your store and thus rank higher in SERPs. Smart SEO provides AI tools and automation to tackle important SEO areas like meta tags, image optimization, page speed, etc. SEO can be intimidating, but with Smart SEO, you will be surprised how easy it is. With Smart SEO, complex SEO tasks are made easy with AI and mundane ones are automated. Optimize your store, rank higher in SERPS, drive more traffic, and boost sales. more Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-5). Optimize your store images and page speed for better UX and higher SEO rank. Add JSON-LD structured data so that Google understands your store better. Automatically detect and fix broken onsite, visited, or external links. Have a detailed backlinks report and improve your link-building strategy.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Image editor
What it moves
Top line

conversion rate

What it costs
From $14.99/mo

free plan available · 4 tiers

How it’s supported
85/100

Well supported · from 844 reviews

What it does

Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-5).

Optimize your store images and page speed for better UX and higher SEO rank.

Add JSON-LD structured data so that Google understands your store better.

Automatically detect and fix broken onsite, visited, or external links.

Have a detailed backlinks report and improve your link-building strategy.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

Broken Links Check (100 pages)

Image Optimization (50 images)

20 AI Generations

Meta Tags Optimization

Alt Tags Optimization

Sitemap

Pro
$14.99/month
Adds

All in Free

Page Speed

Add JSON-LD

Bulk Meta Tags Optimization

Bulk Alt Tags Optimization

Remove Micro Data

Business
$24.99/month
Adds

All in Pro

Image Filename Optimization

AI Bulk Image Filename Optimization

AI Bulk Meta Tags Optimization

AI Bulk Alt Tags Optimization

Automatic SEO Audit (500 pages)

Premium
$49.99/month
Adds

All in Business

Dedicated Premium Support

Automatic SEO Audit (Unlimited)

Broken Links Automation

Manage AI Generation Model

Unlimited AI Generations with Own Key

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free

Free

Free
Broken Links Check (100 pages)
Image Optimization (50 images)
20 AI Generations
Meta Tags Optimization
Alt Tags Optimization
Sitemap
NoIndex Tags
Automatic SEO Audit (20 pages)
Pro

$14.99/month

Lowest paid plan
All in Free
Page Speed
Add JSON-LD
Bulk Meta Tags Optimization
Bulk Alt Tags Optimization
Remove Micro Data
Bulk Image Optimization
404 User Hit Detection
Business

$24.99/month

All in Pro
Image Filename Optimization
AI Bulk Image Filename Optimization
AI Bulk Meta Tags Optimization
AI Bulk Alt Tags Optimization
Automatic SEO Audit (500 pages)
Backlinks
Multi Language
Premium

$49.99/month

All in Business
Dedicated Premium Support
Automatic SEO Audit (Unlimited)
Broken Links Automation
Manage AI Generation Model
Unlimited AI Generations with Own Key
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

85

/ 100
Well supported
high confidence

Scored on 844 merchant reviews we hold for Sherpas: Smart SEO, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 844 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2016–2026 · 844 reviews read
Reviews per year
20166 reviews
20176 reviews
20189 reviews
201944 reviews
202098 reviews
2021106 reviews
2022119 reviews
202378 reviews
2024124 reviews
2025164 reviews
202690 reviews
What merchants say

4.9

847 reviews
5★97%
4★2%
3★0%
2★0%
1★0%
Developer replies
1%
of reviews get an answer
Reviewed at 12m+
19%
had used it a year when they wrote
From 844 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 847. Open one to read it in full, with the developer's reply where there is one.

For my Shopify ecommerce store, I loved Smart SEO from when I started using it in Sept 2025. It is easy to use and allows me to audit all my product pages for SEO compliance on multiple level with an easy rating system to see when each of my product, collection, blog post pages are SEO compliant. Uploading an updated sitelink to Google is a breeze. After a recent site audit of my website, I found that my my Meta description was pulling on the product description. It turns out this was due to old coding that my previous SEO app code left in my theme. The Sherpas support team did an amazing job and were very clear on what needed to be done and fixed it right away and removed all of the old app's code. Problem solved! I highly recommend Smart SEO if you want to clean up your pages and improve your websites SEO. The Best!!

Great customer service. Great app. I wish there was some javasript control but other than that it's the best I've seen so far. The AI is great.

Absolutely outstanding app and team! Smart SEO has been a game-changer for our store. The app is incredibly easy to use, and the improvements to our SEO and page speed were noticeable within days of installing it. But what really sets this apart is the support team — they went above and beyond to help us get everything configured perfectly, answering every question promptly and with real expertise. Highly recommend to any Shopify merchant looking to grow their organic traffic!

This is a great App, very easy to install, easily integrates with Shopify eCommerce store. It tremendously improves SEO for website ranking. I have been using the App for maybe 5 years now. I can boost page speed, upload sitemap on Google search console with ease. I can auto fix 404 user hits or broken links from the website. In fact, most of these operations are automated. The App scans for broken links on the website automatically. Another brilliant feature is the image optimization. Best of all is the helpful Support Team.

We have two stores. We use Smart SEO for one of them and I have to say they have a very well, all around pack for a very reasonable price. Support team is friendly and actually know how to troubleshoot when you receive that GSC or GMerchant emails. The only downside for me is the UX, which is a bit basic, but I know for a fact they are working on it. Once this is delivered, this will be an absolute must. They also play along very well with their other app T-Lab for translations, which is also a must for us.

Prompt responses and very helpful solutions.

quick support response big thank for Radoslav

I had a great experience with Radoslav he answered my questions and went above and beyond for me and I really appreciate it sharing knowledge with me.

Sherpas: Smart SEO FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Fera Product Reviews, Judge.me Product Reviews and Loox Product Reviews, which it integrates with and willing to start free and move to $14/mo.

There is a free plan, paid plans start at $14.99/month, and run to $49.99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Sherpas: Smart SEO's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Sherpas: Smart SEO rates 85 out of 100 — well supported — read from 844 merchant reviews. The developer has published replies to 7 of 844 reviews. The score reflects what the review record shows, nothing more.

847 merchants have reviewed Sherpas: Smart SEO, averaging 4.9 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 847 reviews


Rating, last 12 months

4.95 from 149 reviews


New reviews, last 12 months

149 (was 169)


Developer replies

7 of 844 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available. Free trial available.


On the App Store since

August 6, 2015


Review history held

2016 – 2026

Integrates with
Shopify Admin
Fera Product Reviews
Judge.me Product Reviews
Loox Product Reviews
Rivyo Product Reviews & QA
Stamped Product Reviews
Yotpo Reviews

Categories
Image editorSEO
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Sherpas: Smart SEO

Same categories, by review volume.

BOOSTER AI SEO + AEO OPTIMIZER
4.95,237 reviews

Avada AI SEO Image Optimizer
4.94,329 reviews

Tapita AI SEO Optimizer, Speed
5.02,439 reviews

SearchPie: SEO, Speed & Schema
4.92,328 reviews

SEOLab: All in #1 SEO — AI SEO
5.02,251 reviews

Tiny SEO Speed Image Optimizer
5.02,235 reviews
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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