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  1. xpay

  2. Shopify apps

  3. Collections

  4. B4B ‑ Variable Products

B4B ‑ Variable Products

by Zubr

4.9

(53 reviews)

72/100 · SolidFrom $9/month. Free trial available.
Best suited for merchants who want to offer product variants within collections and search results to expand catalog reach.

Do not create tons of products! Just split up products and show variants on collection pages Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products. Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products. more Show variants on collection pages by Color, or any other options Split variants and change the displayed product image according to collection Manage & display variants on collection pages in bulk or using condition logic Name variants in catalog using the combination of different product fields Change the order of variations, and mix product variants amongst other products

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Collections
What it moves
Top line

average order value and catalog reach

What it costs
From $9/mo

2 tiers

How it’s supported
72/100

Solid · from 53 reviews

What it does

Show variants on collection pages by Color, or any other options

Split variants and change the displayed product image according to collection

Manage & display variants on collection pages in bulk or using condition logic

Name variants in catalog using the combination of different product fields

Change the order of variations, and mix product variants amongst other products

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Standard
$9/month
You start with

Variants on collections

Displaying variants by options

Custom title for variants

Add variant to cart

Hide unavailable variants

Email support

Advanced
$19/month
Adds

Filter variants using conditions logic

Mix variants

+ All from the Standard Plan

Listed as “From $9/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $9/month. Free trial available.
Standard

$9/month

Lowest paid plan
Variants on collections
Displaying variants by options
Custom title for variants
Add variant to cart
Hide unavailable variants
Email support
Advanced

$19/month

Filter variants using conditions logic
Mix variants
+ All from the Standard Plan
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

72

/ 100
Solid
medium confidence

Scored on 53 merchant reviews we hold for B4B ‑ Variable Products, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 53 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2026 · 53 reviews read
Reviews per year
202011 reviews
20218 reviews
20226 reviews
20235 reviews
202411 reviews
20259 reviews
20263 reviews
What merchants say

4.9

53 reviews
5★94%
4★2%
3★2%
2★0%
1★2%
Developer replies
49%
of reviews get an answer
Reviewed at 12m+
24%
had used it a year when they wrote
From 53 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 53. Open one to read it in full, with the developer's reply where there is one.

We have been using this app for years and are very happy with it. The support is also outstanding — extremely fast, helpful, and reliable.

Developer repliedThank you, Gerd! We truly appreciate your support over the years and are very happy to hear the app and our support team continue to meet your expectations. We're always here whenever you need us! Show more

Muy buena app y, sobre todo, un soporte técnico excelente. Siempre que hemos tenido cualquier problema, nos lo han solucionado al instante y de forma muy eficaz. Da mucha tranquilidad contar con un equipo tan rápido y resolutivo. Muy recomendable!

Developer repliedThank you so much, Alberto! We really appreciate your recommendation and are always here if you need anything! Show more

excelente soporte, tuve necesidades muy puntuales he hicieron desarrollos para poderlas suplir como lo fueron 1. tener separador de puntos en el precio y 2. tener descuento cuando adquieren mas dias de alquiler en el calendario

Developer repliedThank you very much, Andres! We truly appreciate your feedback and are always happy to assist whenever you need anything. Show more

Not only the app works as it should and does what it's supposed to do perfectly, but their customer support is top notch. I had the pleasure of communicating with Michael and he really goes out of his way to understand if you have an issue and try to help you solve it. I had a problem with how my product variants appeared under different translations and he helped me solve it within minutes.

Developer repliedThank you so much for your kind words, Alex! We're delighted to hear that the app is performing well for you. We're always here to help, so don't hesitate to reach out if you need anything else. Your satisfaction is our top priority! Show more

Does exactly what I need it to do with a lot of customizations available if needed. When I encountered an issue, the support crew was very helpful and resolved it very quickly for it to work perfectly with my store.

Developer repliedWe appreciate you leaving a review about our app. It's great to hear that the app and support team met your expectations. We do our best to ensure your experience is seamless and tailored to your store. If you need further help, we're here for you. Show more

I'm so grateful for this app! After a million failed code tutorials and a dozen failed apps that promised the same results, I finally found this one. It's the only app that could get the Venue theme to cooperate. The app instantly listed all of my variants as products on my collection pages, and although my featured collections still needed some tweaking to get the results I wanted, the support team was super quick to help me out. Would give 10 stars if I could!

Developer repliedBig thanks for your 5-star review! Your "10-star" sentiment is incredibly rewarding! It's a pleasure to learn that our app has been helpful to you. We truly value your opinion and are committed to providing you with any additional support you might need. Show more

Works perfectly! Big thanks to their amazing support team for being so responsive.

Developer repliedThank you, Hasti! We truly appreciate your kind words and are always happy to help anytime! Show more

Wonderful app, does exactly what I need for my store plus plenty of customisation options for different collections. Michael was incredibly helpful and implemented custom changes for me to get the site working perfectly - great app, thanks Michael!

Developer repliedThank you so much, Sophia! We're delighted to hear the app is fitting your store's needs. We truly appreciate your kind words and support! Show more

B4B ‑ Variable Products FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants who want to offer product variants within collections and search results to expand catalog reach.

Paid plans start at $9/month, and run to $19/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

B4B ‑ Variable Products's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard B4B ‑ Variable Products rates 72 out of 100 — solid — read from 53 merchant reviews. The developer has published replies to 26 of 53 reviews. The score reflects what the review record shows, nothing more.

53 merchants have reviewed B4B ‑ Variable Products, averaging 4.9 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 53 reviews


Rating, last 12 months

5.00 from 6 reviews


New reviews, last 12 months

6 (was 9)


Developer replies

26 of 53 reviews


Typical reviewer had used it

1 months


Pricing

From $9/month. Free trial available.


On the App Store since

November 18, 2019


Review history held

2020 – 2026

Integrates with
Shopify Admin
Collection Page
Search & Discovery

Categories
CollectionsProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

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