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  1. xpay

  2. Shopify apps

  3. Product display - Other

  4. Vario ‑ Variation Swatches

Vario ‑ Variation Swatches

by SeedGrow Apps

4.9

(36 reviews)

46/100 · Mixed signalsFree plan available. Free trial available.
Best suited for stores selling products with multiple variants who want to display swatches and improve how customers choose options.

Show variant options as color swatches, image swatches & buttons on product page and collection page Want stunning color swatches across your product pages, collection page, and home page? Vario makes variant selection intuitive and beautiful. Customers can hover over swatches on the collection page to preview product images instantly. Clickable swatches (color, image, button) with full design control: shape, hover effects, product thumbnails & custom CSS. Where swatches appear: product page, collection page, or both. Custom image swatches and automatic variant images are built in. Install now! Want stunning color swatches across your product pages, collection page, and home page? Vario makes variant selection intuitive and beautiful. Customers can hover over swatches on the collection page to preview product images instantly. Clickable swatches (color, image, button) with full design control: shape, hover effects, product thumbnails & custom CSS. Where swatches appear: product page, collection page, or both. Custom image swatches and automatic variant images are built in. Install now! more 80+ Shopify official themes and custom themes supported. Need more? Just ask us! Design buttons and swatches appearance along with out-of-stock effects. Hover on the swatches to see variant titles, image thumbnails, zoom effect, etc. Streamline the number of swatches in Featured section to fit the column grid. Works with AJAX loading pages, fully translatable, and supports custom coding

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Product display - Other
What it moves
Top line

average order value and catalog reach

What it costs
From $9/mo

free plan available · 3 tiers

How it’s supported
46/100

Mixed signals · from 36 reviews

What it does

80+ Shopify official themes and custom themes supported. Need more? Just ask us!

Design buttons and swatches appearance along with out-of-stock effects.

Hover on the swatches to see variant titles, image thumbnails, zoom effect, etc.

Streamline the number of swatches in Featured section to fit the column grid.

Works with AJAX loading pages, fully translatable, and supports custom coding

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Development
Free
You start with

Free for development stores

Universe
$9/month
Adds

Color swatches

Custom image swatches

Product page supported

Collection page supported

Sold-out designer

Supports all themes out of the box

Metaverse
$19/month
Adds

For Shopify Plus stores

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Development

Free

Free
Free for development stores
Universe

$9/month

Lowest paid plan
Color swatches
Custom image swatches
Product page supported
Collection page supported
Sold-out designer
Supports all themes out of the box
Metaverse

$19/month

Color swatches
Custom image swatches
Product page supported
Collection page supported
Sold-out designer
Supports all themes out of the box
For Shopify Plus stores
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

46

/ 100
Mixed signals
low confidence

Scored on 36 merchant reviews we hold for Vario ‑ Variation Swatches, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 36 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2021–2026 · 36 reviews read
Reviews per year
202111 reviews
202211 reviews
20236 reviews
20244 reviews
20252 reviews
20262 reviews
What merchants say

4.9

36 reviews
5★89%
4★6%
3★6%
2★0%
1★0%
Developer replies
42%
of reviews get an answer
Reviewed at 12m+
15%
had used it a year when they wrote
From 36 reviews read. Typical reviewer had used the app for 20 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 36. Open one to read it in full, with the developer's reply where there is one.

I have been looking for an app that shows images of variants on collections and couldn't find anything that worked. This app did exactly what I needed it to do. I also wanted to remove the images from the product page and they promptly customized it for me. Recommended.

Developer repliedHi Sweet Violet Shop, Thank you so much for your kind words! 🌟 We’re glad that we could help set up the app to perfectly match your store. Your satisfaction means everything to us! If you ever need further assistance with your variant options or extra product options, feel free to reach out! Thanks again for using SeedGrow Apps! 💚 Cheers, Your SeedGrow Team Show more

We've been using this app for a few years now, it's really easy to use, it takes the hassle out of creating swatches and variant selectors and allows a variety of options to suit all our products. Their customer support is also quick and friendly, any issues (such as connecting the app after a theme change) were solved fast, even after hours as I'm in a different time zone!

This app is the absolute best app if you have varieties in your store. Without having to implement code or make things complicated, Vario takes care of all that. The icons that they use are adjustable so you can change them to fit your design. Also, there is a red line for sold-out products which is huge! This makes shopping and seeing what types of items are available for customers exactly as they should be. If you use variations, then you need this app. We had a little trouble initially, but the developers were there to help every step of the way until it was perfect. I highly recommend them and this app! Update: After close to three years, the app is still an important part of our online store. Easy to set up and makes our customers shopping experience easier.

Amazing team that supported us with the customisation we wanted. Prompt response and very helpful! Also nice design and simple to use that worked very well for us!

I loved the color variants I was able to use for my products but the app interferes with my theme and changes the product size variants in the cart which means customers are checking out with size XSmall after they may have chosen Large or Medium on the product page.

Developer repliedHi there, Sorry to hear that. The issue can be fixed. Please contact us at: seedgrow.net@gmail.com. Thank you so much. Show more

Prompt replies and great support team. Excellent and functional app, definitely helps to improve the appearance of the website. Support team is very helpful and responsive to my enquiries and I appreciate their effort in helping to fix the problems. Thank you!

Very easy to install and design swatches. The support staff helped with placement of the swatches in my theme in a prompt and courteous manner as well as fixed the collection swatches that didn't appear in my theme. We are very happy with the app.

Developer repliedThanks so much for your great review. We are glad to serve you. Cheers! Show more

Incredibly simple to set up, and works very well. The developers are responsive in resolving issues that come up. Now that the issue we raised is resolved, the app is working perfectly. Highly recommend this app!

Vario ‑ Variation Swatches FAQ

Answered from this app's own listing and its full review record.

Best suited for stores selling products with multiple variants who want to display swatches and improve how customers choose options.

There is a free plan, paid plans start at $9/month, and run to $19/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Vario ‑ Variation Swatches's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Vario ‑ Variation Swatches rates 46 out of 100 — mixed signals — read from 36 merchant reviews. The developer has published replies to 15 of 36 reviews. The score reflects what the review record shows, nothing more.

36 merchants have reviewed Vario ‑ Variation Swatches, averaging 4.9 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 36 reviews


New reviews, last 12 months

2


Developer replies

15 of 36 reviews


Typical reviewer had used it

20 days


Pricing

Free plan available. Free trial available.


On the App Store since

July 8, 2021


Review history held

2021 – 2026

Integrates with
Shopify Admin
ETranslate
PageFly
Transcy
Translate & Adapt
Translation Lab
Weglot

Categories
Product display - OtherProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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