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  1. xpay

  2. Shopify apps

  3. Design elements - Other

  4. Visually A/B Testing & CRO

Visually A/B Testing & CRO

by Visually.io

4.7

(120 reviews)

67/100 · SolidFree plan available. Free trial available.
Best suited for stores running A/B tests on design and product pages, with access to Google Analytics or Meta for traffic data.

A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place. Run smarter, no-code A/B testing and CRO and reduce dev time. Migrate from abconvert, vwo, shogun AB test, intelligems or shoplift. AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place. Run smarter, no-code A/B testing and CRO and reduce dev time. Migrate from abconvert, vwo, shogun AB test, intelligems or shoplift. more A/B testing in minutes: Generate, edit and launch an AB test using Visually AI Personalize by segment using catalog + behavior signals, Optimize with AB tests Leverage advanced A B testing statistical tech via powerful AB testing analytics Run a split test to max conversion rate on themes, discounts, prices & shipping Ensure no flickering and high page speed using an AB test-focused architecture

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Design elements - Other
What it moves
Top line

conversion rate and average order value

What it costs
From $15/mo

free plan available · 4 tiers

How it’s supported
67/100

Solid · from 120 reviews

What it does

A/B testing in minutes: Generate, edit and launch an AB test using Visually AI

Personalize by segment using catalog + behavior signals, Optimize with AB tests

Leverage advanced A B testing statistical tech via powerful AB testing analytics

Run a split test to max conversion rate on themes, discounts, prices & shipping

Ensure no flickering and high page speed using an AB test-focused architecture

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free - Dev Stores
Free
You start with

Free for development stores

Chat Support

AI-Powered Visual Editor

Try all of our platform features

Up to 100 Orders
$15/month
Adds

Advanced Personalization

Unlimited Recs, Upsells & Post Purchase

Unlimited A/B Tests

Up to 200 Orders
$25/month
Adds nothing new in the published list
Up to 600 Orders
$80/month
Adds nothing new in the published list
Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free - Dev Stores

Free

Free
Free for development stores
Chat Support
AI-Powered Visual Editor
Try all of our platform features
Up to 100 Orders

$15/month

Lowest paid plan
Chat Support
AI-Powered Visual Editor
Advanced Personalization
Unlimited Recs, Upsells & Post Purchase
Unlimited A/B Tests
Up to 200 Orders

$25/month

Chat Support
AI-Powered Visual Editor
Advanced Personalization
Unlimited Recs, Upsells & Post Purchase
Unlimited A/B Tests
Up to 600 Orders

$80/month

Chat Support
AI-Powered Visual Editor
Advanced Personalization
Unlimited Recs, Upsells & Post Purchase
Unlimited A/B Tests
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

67

/ 100
Solid
medium confidence

Scored on 120 merchant reviews we hold for Visually A/B Testing & CRO, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 120 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 120 reviews read
Reviews per year
20222 reviews
202321 reviews
202427 reviews
202533 reviews
202637 reviews
What merchants say

4.7

120 reviews
5★92%
4★3%
3★1%
2★1%
1★4%
Developer replies
53%
of reviews get an answer
Reviewed at 12m+
15%
had used it a year when they wrote
From 120 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 120. Open one to read it in full, with the developer's reply where there is one.

We've had a GREAT experience using Visuall! I had never worked with A/B testing before, but the interface is intuitive and easy to learn. Setting up experiments has been straightforward, and the support team has been quick to respond and very helpful whenever we've had questions. :) One of the most rewarding parts is seeing the results come in and discovering that a new variant actually performs better than the original. Being able to make data-driven decisions with confidence has been incredibly valuable!! I would definitely recommend Visually to anyone looking to optimize their website through A/B testing.

Visually has made it easy for our team to set up and launch A/B tests quickly, without needing dev resources for every change. The support team has been consistently responsive and helpful whenever we've needed guidance. Since using the platform, we've seen a solid uplift in conversion rate and incremental revenue across our tests. Highly recommend for any Shopify store looking to run CRO experiments efficiently.

We've been using Visually for the last couple of months, and we've been able to get AB tests up and running really quickly. I can code HTML and CSS, but I normally rely on a developer for JavaScript. With Visually, I don't need a developer to support me. I use a combination of the AI and coding but even if you don't know how to code, you can still get many tests up and running with an idea or by using their templates. Their support team is fast and amazing. I highly recommend trying it out.

We’ve been using Visually for over a year, and it has become an essential part of our A/B testing and conversion rate optimization workflow. The platform is intuitive, reliable, and has helped us make data-driven decisions that improved our website performance. What truly sets Visually apart is their outstanding customer support. The team is always responsive, knowledgeable, and proactive, and our account representative has been incredibly helpful throughout our journey. Highly recommended for any business looking to improve user experience and conversions.

Developer repliedThank you for your continued partnership and support. We're honored to be part of your A/B testing, experimentation and optimization journey. Hearing that Visually has become an essential part of your testing workflow means a great deal to our team. We strive to be responsive, proactive, and collaborative, and it's rewarding to know that our customer support team has made a difference. Thank you for trusting us! We're excited to continue building together. Show more

Very annoyed by this app. Have uninstalled but the code remains slowing my homepage down immediately. No 'support centre' to contact, no response from my emails to company. Buyer beware!!!

I've only been using Visually for a week or so during a trial, but the experience has been really positive so far. The platform is intuitive, the visual editor is fast, and the segmentation and targeting options are thoughtfully built. The team has been just as strong as the product. Friendly, responsive on Slack, consultative rather than salesy, and patient with the questions you'd expect early on. If you're evaluating native Shopify CRO tools, Visually is well worth a serious look.

Developer repliedThank you for taking the time to share your experience. We're delighted to hear that the platform has been intuitive and that features like the visual editor, segmentation, and targeting capabilities have helped you get your A/B testing up and running quickly. We look forward to continuing to support you as you explore what's possible with your CRO program. Show more

Since working with Visually, we've scaled our testing program and driven 13%+ CRO uplift. Their team is fast, communicative, and kind. They have stepped in seamlessly when tests require advanced technical support beyond the standard toolset in the editor. We're really glad to work with Visually.

Developer repliedThank you for the feedback! It's a pleasure partnering with your team to scale your experimentation and CRO program and deliver meaningful conversion gains. We truly value our collaboration and look forward to continuing to drive impactful results together! Show more

Visually has changed how I work. I’ve used other testing & personalization tools on the market, and nothing compares. Visually’s UI is exceptional — intuitive, clean, and incredibly easy to use. Not to mention, the QA process is refreshingly straightforward. For the first time, I feel confident launching experiences without needing additional resources. You hear a lot of potential partners say, “We want to be an extension of your team.” Most of the time, it feels like a pitch — because it is. That has not been the case with the Visually team. They are proactive, collaborative, strategic, and always quick to jump in and help execute alongside us (if their resources are needed :wink:). Our roadmap grows bigger every day because we finally have a tool — and a partner — that can execute, optimize, and strategize at the speed we need.

Developer repliedThank you for such an incredibly thoughtful review. Knowing that Visually has meaningfully changed the way you work is one of the highest compliments we could receive. We're thrilled to hear that the platform has helped streamline your testing and personalization workflow, making it easier to launch and QA experiences with confidence. Creating a product that empowers teams to move faster and be more self-sufficient is exactly what we set out to do. We believe the best partnerships are built through collaboration, shared ownership, and a genuine commitment to our customers' success. We're grateful for the opportunity to work alongside your team and help bring ambitious ideas to life. We're excited to continue growing the roadmap together and helping you execute, optimize, and innovate at the pace your business demands. Show more

Visually A/B Testing & CRO FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running A/B tests on design and product pages, with access to Google Analytics or Meta for traffic data.

There is a free plan, paid plans start at $15/month, and run to $80/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Visually A/B Testing & CRO's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Visually A/B Testing & CRO rates 67 out of 100 — solid — read from 120 merchant reviews. The developer has published replies to 63 of 120 reviews. The score reflects what the review record shows, nothing more.

120 merchants have reviewed Visually A/B Testing & CRO, averaging 4.7 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 120 reviews


Rating, last 12 months

4.62 from 55 reviews


New reviews, last 12 months

55 (was 23)


Developer replies

63 of 120 reviews


Typical reviewer had used it

4 months


Pricing

Free plan available. Free trial available.


On the App Store since

June 15, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Clarity
Google Analytics
Klaviyo
Meta
Yotpo

Categories
Design elements - OtherUpsell and cross-sell
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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