Advanced Customer Reports for WooCommerce

Generate advanced customer reports to view detailed analytics and data for each of your WooCommerce customer

Everything you need to know about your WooCommerce customers.

Make it easier for you to view advanced analytics and data regarding everyone one of your customers.

You will be able to view your customers total orders, order averages, recent orders list, recent activity, totals for each product, coupons used, and much more!

Getting Started

Simply install the plugin, and visit the “Customer Reports” page under “WooCommerce” in the WordPress admin.

Search for the customer you would like to generate a report for by name, email address, username, or ID, or pick one from the customers list, then click “Generate Report”.

The report will then be displayed on the page, showing you all the data you need to know about that customer. Leave the customer field empty to generate a store-wide report covering every customer instead.

Features

• Total Order Analytics – View the total number of orders, total amount spent, and total items purchased for each individual customer.
• Largest and Smallest Orders – View what the largest and smallest order amounts are for each individual customer to give you an idea of their typical order range
• Last Order Date – View the date in which the selected customer last placed an order on your store.
• Average Order Value – View the Average Order Value for your customers to get an accurate view of their average spend each order.
• Average Time Between Orders – View the average time between orders for each customer to see how often they are returning to your store.
• Average Products Per Order – View how many orders a particular customer purchases on average, each time they place a new order.
• Customers Orders List – View a full detailed list of all the orders that the customer has placed with their date, time, statuses, and order totals.
• Recent Order Activity – View a recent order activity log, to view the progress and log updates for all their orders, such as status changes or payment errors.
• Products Purchased – View a full list of the products that the customer has purchased with the ID, name, total purchased and total spent for each.
• Product Categories – See which product categories the customer buys from the most, so you know what they are actually interested in.
• Insights Dashboard – An “Insights” tab that summarises the customer at a glance, with their revenue breakdown, discount behaviour, and refund and status risk.
• Revenue Breakdown – See gross sales, net retained revenue, discounts given, refunded amounts, shipping charged, and tax collected for each customer.
• Purchase Timeline – A monthly spend chart covering the last 12 months, with the orders, gross revenue, discounts, and refunds for each month.
• Discount Behaviour – See how many of the customer’s orders used a coupon, the total discount given, and the average discount per order.
• First vs Latest Order – Compare the customer’s first order against their most recent one, to see whether their order value is growing or shrinking.
• Refund & Status Risk – See how many of their orders were refunded, cancelled, or failed, and what percentage of their orders that represents.
• Payment Methods – See which payment methods the customer uses, how many orders were placed with each, and how much each is worth.
• Shipping Details – View every shipping address the customer has ordered to, along with the shipping methods they choose.
• Coupons Used – View every coupon the customer has redeemed, how many times they used each one, and the total discount received.
• Guest Customers – Customers who checked out without creating an account are included too, identified by their billing email, so guest orders are never missing from your reports.
• Order Attribution – See where each customer came from, including how they were first acquired, what brought them back, and a breakdown of orders and revenue by source.
• Customers List – Browse every customer in one sortable list with their orders and total spent, search by name, email, username, or ID, and filter by order count or amount spent.
• Store-Wide Reports – Leave the customer field empty to run the same report across all of your customers at once.
• Shareable Report Links – Every customer report has its own web address, so a report can be copied, shared with your team, or bookmarked to open straight back onto that customer.
• Report Filters – Filter the customer reports to view analytics for all time, this month and last month.
• And Lots More! – Lots more extra analytics are also available such as customer billing details, order status totals, and stock levels for products they buy.

Please note this is a fairly new plugin being actively developed and improved, so if you have any suggestions for additional customer report features, please let us know!

PRO Version

You can upgrade to the premium version of the plugin to unlock additional features such as:

• Filter By Date – Filter the customer reports to get all the analytics for only a specific date range, plus extra “This Year” and “Last Year” presets.
• Filter by Status – Filter the customer reports to get all the analytics for only a specific order status.
• Customer Health & RFM – Give every customer a health score and a named segment, such as VIP, loyal, at risk, or dormant, based on how recently they ordered, how often they order, and how much they spend.
• Reorder Predictions – See when the customer is expected to order again, and whether that reorder is due or already overdue.
• Store Comparison – Compare the customer against your store averages for order value, lifetime value, and orders per customer, and see where they rank by spend.
• Recommended Actions – Turn the customer’s metrics into a prioritized list of next steps, such as sending a win-back offer, nurturing a second order, or rewarding loyalty.
• One-Click Coupons – Generate a win-back, second-order, or loyalty coupon for the customer in one click, without leaving the report. Existing coupons are detected so you never create duplicates.
• Email Your Customers – Compose and send a follow-up email to the customer straight from the report, using a pre-written template for each recommended action.
• Product Affinity – The product affinity table shows you which products are frequently bought together by that particular customer, or all customers.
• Next Best Products – Get cross-sell and upsell suggestions for each customer, based on the products they have already purchased.
• Customer Activity Log – View a log of all activity that the customer has done on your store, such as new orders, payments, logins, password changes, etc.
• Current Cart – See what a customer has in their cart right now, what it is worth, any coupons they have applied, and how long it has been sitting there.
• Cart Status – Every cart is marked as active, idle, or abandoned based on when it was last touched, so the carts worth following up are easy to spot.
• Campaign and Device Attribution – See which UTM campaigns, sources, and mediums this customer buys through, what each is worth, and which devices they order on.
• Export Data – Export data from the customer reports to a CSV file to view the data in a spreadsheet or other software. Available for the “Orders” section, including attribution columns, and for the order activity notes.

UPGRADE TO PRO

👍 Suggestions and Support

If you have any suggestions for additional functionality, need any help, or have found a bug, please create a support ticket.