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  7. Analytics Integration for PostHog, WP, & WC

Analytics Integration for PostHog, WP, & WC

Integrate PostHog with WordPress and WooCommerce for detailed user behavior tracking, product analytics, experimentation, and more.

20+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Analytics Integration for PostHog, WP, & WC running.

WordPress compatibility
Tested to 6.8.6 — 2 branches behind 7.0
A branch or two behind — normal for a plugin between releases.
Last updated
11 months ago
At least 3.0 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.2
Your host must be running at least this version.
Requires WordPress
5.0
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
20+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Analytics Integration for PostHog, WP, & WC is looked after — not on how many stores run it.

Mixed signals
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
26 / 35
Updated 332 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.8.6, 2 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
3 / 10
Provides: description
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform.

Features

  • Easy Setup: Configure with just your PostHog project ID
  • WooCommerce Integration: Track ecommerce events including:
    • Product views
    • Add-to-cart actions
    • Cart updates
    • Checkout process
    • Completed orders
  • User Tracking: Capture and identify logged-in user data
  • Link Click Tracking: Monitor clicks on links (affiliate links, etc.)
  • PostHog Experiment Support (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks
  • Custom Initialization: Advanced options for custom PostHog configurations

Why Use PostHog?

PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started.

Some of the features PostHog offers include…

  • Product and web analytics
  • Revenue tracking and surveys
  • Session recording and heatmaps
  • LLM observability and AI assistant
  • Feature flags and experimentation
  • Error tracking and issue assignment
  • Data pipelines and integrations

You can create a free account with PostHog at posthog.com

WooCommerce Features

With WooCommerce enabled, the plugin automatically tracks:

  • Product view events
  • Add to cart actions
  • Cart views and updates
  • Checkout progress and completion
  • Purchase events with detailed product information

Gutenberg Experiment Support

Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding.

Link Click Tracking

Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.

Configuration

Basic Configuration

  • Project ID: Your PostHog project ID (required)
  • API Host: Select US or EU PostHog instance, or enter a custom URL
  • Tracking Mode: Choose between tracking all visitors or only identified users

Advanced Options

  • Debug Mode: Enable console logging for troubleshooting
  • Gutenberg Experiments: Enable PostHog feature flag experiments in the Gutenberg editor
  • Link Click Tracking: Track clicks on links with customizable prefixes
  • Custom Mode: Override default initialization with custom PostHog script

Where do I find my PostHog Project ID?

Log in to your PostHog account, navigate to Project Settings, and copy the Project API Key (starts with ‘phc_’).

Does this plugin work without WooCommerce?

Yes, the plugin works with standard WordPress sites for basic analytics. WooCommerce-specific tracking is only activated when WooCommerce is installed and active.

Can I use this with other PostHog instances besides the official ones?

Yes, you can use a custom API host URL for reverse proxy PostHog instances.

How do I set up an experiment?

  1. Enable Gutenberg experiments in the plugin settings
  2. Edit a post or page with the Gutenberg editor
  3. Select any block and use the PostHog Experiment panel in the block settings sidebar
  4. Enter your feature flag name and variant
  5. Save your post/page

Is this plugin GDPR compliant?

This plugin integrates with PostHog, which has GDPR compliance features. The plugin itself is designed to work with PostHog’s privacy controls. However, you are responsible for ensuring your specific implementation meets GDPR requirements, including proper consent management.

Categories
Store analytics
Plugin details
Version1.5.3
Last updated2025-09-03 4:57pm GMT
Added2025-04-01
Requires WordPress5.0
Tested up to6.8.6
Requires PHP7.2
Tags on WordPress.org
analytics
ecommerce
PostHog
tracking
woocommerce
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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