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  5. WooCommerce plugins

  7. AutoROICalc for WooCommerce

AutoROICalc for WooCommerce

Optimize WooCommerce sales with insightful reporting. Track ROI, analyze order profitability, and boost marketing efficiency.

fewer than 10 active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping AutoROICalc for WooCommerce running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 1.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
8.0
Your host must be running at least this version.
Requires WordPress
3.0.1
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
fewer than 10 active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how AutoROICalc for WooCommerce is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 50 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
6 / 10
Provides: description, homepage
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

Enhance your WooCommerce store’s sales reporting and gain valuable insights into the ROI of your marketing efforts. Effortlessly track the profitability of your orders, factoring in the cost of goods sold. Make data-driven decisions to optimize your marketing channels and boost your bottom line.

AutoROICalc for WooCommerce Plugin is an extension for WooCommerce which enables custom orders performance tracking using third-party online service, autoroicalc.com.

The Plugin functionality is discarded on the sites where the WooCommerce is not installed.

An assumption for using the Plugin is to have a user account created and active at autoroicalc.com. The Plugins send the WooCommerce orders data to autoroicalc.com servers using public AutoROICalc API end-points.

The Plugin at this state only collects your WooCommerce orders performance data and sends it to the third-party service. Thus, the reporting part lies in the third-party service.

  • Please find more information about the AutoROICalc third-party service here.
  • Please see the AutoROICalc third-party Terms of Service and Privacy Policy.

How to Use

This section describes how to use the plugin.

  1. Activate the Plugin:

    • After installing the plugin, navigate to the ‘Plugins’ menu in WordPress.
    • Activate “AutoROICalc for WooCommerce.”

  2. Configure Settings:

    • Go to the WooCommerce settings page.
    • Look for the “AutoROICalc” section.
    • Configure the plugin settings. Input your AutoROICalc API user name and password. Select your cost of goods (purchasing price) meta field.

  3. Track ROI:

    • Let the plugin report your WooCommerce orders performance.
    • Utilize the detailed sales analytics to optimize your marketing strategies.

The plugin automatically calculates, collects and sends the relevant records (at this time order revenue, profit and order count) to the AutoROICalc user account. Marketing sources captured by the bundled AutoROICalc tracking module are included with the reported order records when available.
It populates response from the AutoROICalc to the autoRoiCalcResponse meta field of an order with a recapitulation of records sent for further troubleshooting, if applicable.

Does this Plugin use a 3rd Party or external service?

Yes, the Plugin uses an external service (autoroicalc.com) where it sends your WooCommerce order information as the order revenue, or profit (if applicable). Your data is transmitted securely over an encrypted connection (HTTPS). This encryption ensures that the information sent from your WordPress/WooCommerce site and the autoroicalc.com server remains confidential and protected from unauthorized access. The data is sent exclusively to the public AutoROICalc API.

Where can I find more information about AutoROICalc API?

You can read more about AutoROICalc API integration at autoroicalc.com/api-documentation

Are there any Terms of Service and a Privacy Policy?

Here you can find the Terms of Service and Privacy Policy.

Will there be a feature to see some reporting directly on a WordPress site?

Yes, we have this feature on our roadmap. We will push more on this feature development when more users are keen to have this. At this stage, there’s a demand to transfer their WooCommerce orders performance data comfortably.

Plugin details
Version1.1.0
Last updated2026-06-12 7:39am GMT
Added2024-01-29
Requires WordPress3.0.1
Tested up to7.0.2
Requires PHP8.0
Tags on WordPress.org
cost of goods
e-commerce analytics
Marketing Insights
roi
woocommerce
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