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  7. iConvert Optimizer

iConvert Optimizer

Run A/B split tests on WordPress pages and WooCommerce block templates. Track conversions, revenue, and clicks — and let the data decide your winner.

200+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping iConvert Optimizer running.

WordPress compatibility
Tested to 7.1.1
Tested against the WordPress branch in use today.
Last updated
4 days ago
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.9
Contributors
3
200+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how iConvert Optimizer is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 4 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.1.1 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
3 / 10
Provides: description
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-09-21 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

iConvert Optimizer lets you run A/B split tests on WordPress pages and WooCommerce block templates without writing a single line of code.

Create multiple variations of a page, define how traffic is distributed between them, choose your success metric, and let the plugin do the rest. Clear statistics show you exactly which variation is winning.

Key Features

  • A/B test WordPress pages and WooCommerce templates — run split tests on any page or on WooCommerce block templates: Shop, Single Product, Cart, Checkout, and My Account.
  • Flexible conversion goals — measure what matters: button clicks, newsletter sign-ups, completed orders (PRO), or revenue above a target amount (PRO).
  • Smart traffic splitting — set the percentage for each variation and the plugin automatically keeps the actual served ratio on target.
  • Instant results dashboard — see impressions, conversions, and conversion rates per variation at a glance.
  • Scheduling — set a start and end date for a test, or run it manually.
  • Role-based exclusion — prevent specific user roles (e.g. administrators) from being entered into a test.
  • One-click variation duplication — duplicate any page or block template to create a new variation instantly.
  • Live preview — preview any variation in context without affecting live traffic.

Does this plugin work with the Block Editor (Gutenberg)?

Yes. iConvert Optimizer fully supports block-theme templates and the Site Editor. You can A/B test WooCommerce block templates (Cart, Checkout, Shop archive, Single product, My Account) as well as the Homepage and Blog templates.

How is traffic split between variations?

You assign a percentage to each variation. The plugin tracks daily display counts per variation and always serves the one that is furthest behind its target percentage, so the actual served ratio converges on your configured split over time.

Will visitors always see the same variation?

Yes. Once a visitor has been assigned a variation, their assignment is stored in a session cookie. They will continue to see the same variation for the duration of the test.

Can I exclude logged-in users or administrators from tests?

Yes. In the test editor you can select one or more WordPress user roles to exclude from the test. Excluded users will always see the original (control) page.

Does it track WooCommerce revenue?

WooCommerce revenue and order-placed conversion goals are available in the PRO version. Set a revenue threshold and a conversion is only counted when the order subtotal meets or exceeds that value.

Where can I find the source code?

The complete source code for this plugin is available on GitHub: https://github.com/extendthemes/iconvert-optimizer-public

Plugin details
Version1.1.3
Last updated2026-09-17 10:16am GMT
Added2026-06-17
Requires WordPress6.9
Tested up to7.1.1
Requires PHP7.4
Tags on WordPress.org
a b testing
conversion optimization
page builder
split testing
woocommerce
xpay

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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