Import Export by RockStarLab

Import, export, and sync WordPress posts, pages, media, users, comments, taxonomies, WooCommerce data, URLs, and more.

fewer than 10 active installs

5.0

(1 ratings)

Free on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Import Export by RockStarLab running.

WordPress compatibility

Tested to 7.1.1

Tested against the WordPress branch in use today.

Last updated

2 days ago

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

6.2

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

fewer than 10 active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Import Export by RockStarLab is looked after — not on how many stores run it.

Well maintained

Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.

Maintenance

35 / 35

Updated 1 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.1.1 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

10 / 15

5.0/5 across 1 rating(s).

Listing transparency

10 / 10

Provides: screenshots, description, homepage

1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-09-22 from the WordPress.org plugin registry.

Ratings

5.0

1 rating

5★1

4★0

3★0

2★0

1★0

Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

🌐 Website: wpimportexport.com
📖 Video Tutorials: wpimportexport.com/import-export-video-tutorials-for-wordpress
📰 Blog: wpimportexport.com/blog

🎁 SPECIAL LAUNCH OFFER — WE NEED YOUR FEEDBACK! 🎁

Get all PRO features FOR FREE for 1 year!
1. Select any premium plan you want.
2. Use promo code NEW2026 at checkout (no credit card required!).
3. Say hi at hi@wpimportexport.com with your feedback or suggestions!
Thank you for using Import Export by RockStarLab! ❤️

Import Export by RockStarLab is not just another import/export plugin. It is a WordPress content operations toolkit for moving data, syncing content between sites, building URL inventories, importing media safely, and keeping repeatable jobs under control.

Use it to import and export clean CSV, XML, JSON, XLSX, and ODS files, map fields visually, sync selected content between connected WordPress sites, scan server folders into the Media Library, and keep a Jobs Log so repeat work can be re-run instead of rebuilt.

Use it for everyday migrations between local, staging, and production sites; bulk content operations; SEO URL audits; media cleanup; and content workflows where posts, pages, custom fields, SEO data, Elementor layouts, and media relationships need to stay intact.

The free plugin gives you strong post/page import-export, All Site URLs export, media folder sync, site-to-site sync for core WordPress content, background jobs, and AI URL Importer support when configured with your own OpenAI API key. The optional PRO addon expands the same workflows to custom post types, menus, users, taxonomy terms, comments, WooCommerce products, orders, coupons, refunds, customers, reviews, attributes, Content Updater, transformations, and deeper migration tooling for teams that need more control.

Want to try it before installing? The plugin includes a WordPress Playground blueprint for the Live Plugin Preview on WordPress.org, so you can open a temporary demo site with sample content and test the import, export, URL inventory, media sync, and jobs screens directly in your browser.

Common Use Cases

🚚 Move posts and pages between local, staging, and production
📄 Import and export CSV, XML, XLSX, and ODS files with field mapping
🔄 Sync selected content from one WordPress site to another
🔎 Build a full public URL inventory for SEO audits
🖼️ Add FTP/SFTP uploaded files into the Media Library
🧾 Re-run imports, exports, and sync jobs from history
🤖 Convert public URLs into draft WordPress content with AI
🚀 Use PRO for custom post types, users, comments, taxonomy terms, WooCommerce data, transformations, and bulk content updates

Features

Built for practical WordPress operations:

📥 CSV, XML, XLSX, and ODS Import/Export: Move posts and pages with flexible field mapping, previews, validation, and background processing.
🌍 All Site URLs Export: Export a clean CSV or JSON list of public frontend URLs from posts, pages, custom post types, taxonomies, archives, feeds, and REST API endpoints.
🔗 Site-to-Site Content Sync: Connect WordPress sites with API keys, then push or pull selected content between environments.
🖼️ Media Folder Sync: Scan server folders and register uploaded files in the WordPress Media Library with duplicate detection.
🤖 AI URL Importer: Extract structured content from public URLs using your own OpenAI API key.
🧾 Jobs Log: Re-run previous imports, exports, and sync jobs without rebuilding the whole setup.
🧪 Live Plugin Preview: Try the plugin in a temporary WordPress Playground demo powered by the included blueprint.
🧩 Metadata-Aware Workflows: Designed for custom fields, SEO metadata, media references, and builder-heavy sites.

PRO Addon

Free is great for posts, pages, URLs, media folder sync, and basic site-to-site content workflows. PRO is for serious migration and content operations where you need more data types, more control, and faster bulk changes.

New users can try the PRO version free for 1 month, no credit card required. Want PRO for lifetime? See how to get it for free here: wpimportexport.com/get-pro-for-free

PRO adds:

🧱 Import/export for Custom Post Types, Taxonomy Terms, Users, Comments, Media, WooCommerce Products, Orders, Coupons, and Attributes
✏️ Content Updater for changing existing content in bulk without doing a full import cycle
🪄 Transformation functions for cleaning, combining, changing, or normalizing values during workflows
🧬 Advanced custom-field and metadata workflows for ACF, SEO plugins, builders, and WooCommerce stores
🔄 More site-to-site sync coverage for custom content models
🏢 Workflow tools built for agencies, WooCommerce teams, content teams, and developers managing staging-to-production releases

Affiliate Program

Love Import Export by RockStarLab? Join our affiliate program and earn commissions by recommending the plugin to WordPress agencies, WooCommerce stores, content teams, and site owners who need reliable import, export, migration, and sync workflows.

Affiliate details are available on our website: wpimportexport.com

Why Choose Our Import / Export Plugin?

Many import/export plugins are good for simple rows. Import Export by RockStarLab is built for full WordPress workflows: content, metadata, media, sync, jobs, URL audits, AI-assisted creation, and optional PRO tools when your data model gets more complex.

Built for Real WordPress Sites: Works with posts, pages, media, metadata, ACF, Elementor, Yoast SEO, Rank Math SEO, and WooCommerce workflows.
Background Processing: Large jobs run in batches, with progress tracking and logs.
Repeatable Operations: Save time by re-running jobs from history.
Human-Friendly Mapping: Preview source data and map it to WordPress fields before the job runs.
AI When You Need It: Import structured content from URLs using your own OpenAI API key.
Free to Start, PRO When You Grow: Start with core migration and sync tools, then upgrade when you need custom content types, transformations, WooCommerce data, or Content Updater.

Core Features

Multiple Data Types: Posts and Pages in free; many additional content types via the optional PRO addon
All Site URLs: Export public site URLs from posts, pages, custom post types, taxonomies, post type archives, author/date/search archives, RSS/Atom/comments feeds, and REST API endpoints
File Formats: Import CSV, XML, XLSX, and ODS files; export CSV, XML, JSON, XLSX, and ODS files
Background Processing: Handle large datasets in batches to reduce timeout and memory-limit problems
Field Mapping: Intuitive field mapping interface with preview
Validation System: Comprehensive data validation before import
Media Folder Sync: Synchronize FTP-uploaded files with WordPress Media Library
Site-to-Site Sync: Connect and sync content between two WordPress sites
Progress Tracking: Real-time progress bars and detailed logs
History & Logs: Complete history of all import/export operations
Live Preview Blueprint: WordPress Playground blueprint support for the Live Plugin Preview on WordPress.org

All Site URLs

Create a clean inventory of public frontend URLs from your WordPress site:

Content URLs: Posts, Pages, Media, and public Custom Post Types
Taxonomy URLs: Categories, Tags, WooCommerce taxonomies, and other public term archives
Archive URLs: Post type archives, author archives, date archives, homepage/front page, and search results URL
Technical URLs: Optional RSS feeds, Atom feeds, comments feed, post type feeds, REST API root, and REST post type endpoints
Simple Output: CSV or JSON file with a single URL column
Bulk Selection: Quickly select or deselect Posts, Taxonomies, REST endpoints, RSS feeds, Atom feeds, and Comments feeds
Jobs Log Support: Re-run URL export jobs or download completed files from the Jobs Log

Site-to-Site Content Sync

Synchronize content between two WordPress sites with secure API-based connection:

API Key Connection: Connect sites with secure 64-character API keys
Bidirectional Sync: Pull from remote site or push to it
Content Types: Posts and Pages (additional content types via the optional PRO addon)
Selective Sync: Filter by ID, date, author, status, taxonomy
Conflict Resolution: Skip, Update, or Duplicate strategies
Media Sync: Automatically download and sync media files

Media Folder Sync

Easily synchronize files from server folders (uploaded via FTP/SFTP) to your WordPress Media Library:

Scan Server Folders: Browse and select folders with recursive scanning
File Type Filters: Choose specific file types or all WordPress-allowed types
Duplicate Detection: Three methods (Hash, Filename, Filesize) to skip duplicates
Preserve Structure: Maintain original folder hierarchy
Batch Processing: Handle large numbers of files efficiently
Auto Alt Text: Generate alt text from filenames
Real Media Library: Automatically create folder structure in Real Media Library plugin (the plugin is not included)

PRO Content Types and Tools

The PRO addon extends Import and Export with additional content types, adds the Content Updater, and enables field transformation integrations.

Perfect For

🚚 Site Migration: Moving content between WordPress sites
🌐 Multi-Site Management: Sync content across multiple WordPress installations
⚡ Bulk Operations: Updating hundreds or thousands of posts at once
🔌 Data Integration: Importing data from external systems
📝 Content Management: Exporting for backup or analysis
🖼️ Media Organization: Organizing FTP-uploaded files into Media Library
🏢 Agency Workflows: Moving content from staging to production without manual rebuilding
🔎 SEO Workflows: Exporting URLs and preserving SEO metadata during migrations
🛒 WooCommerce: Product catalog management (via the optional PRO addon)

Works With

🧱 WordPress
🧩 ACF (Advanced Custom Fields) and ACF Pro (Flexible content, repeaters)
🛒 WooCommerce (PRO addon)
🎨 Elementor
🔎 Yoast SEO
📈 RankMath SEO
🗂️ Real Media Library
🤖 OpenAI

External services

This plugin connects to the following external services:

OpenAI API

Used for AI-powered features:

AI URL Importer (extracts clean content from a URL)

What data is sent and when:

When you use the AI URL Importer, the plugin fetches the target URL content and sends the cleaned page content and the URL to OpenAI for extraction.

Service provider:

OpenAI (terms, privacy)

Tutorials

Learn how to use Import Export by RockStarLab in real WordPress workflows:

Can I import large files without timeout issues?

Yes! The plugin uses background processing to handle large files without memory or timeout issues.

Can I transform data during import?

Advanced field transformation workflows are available through optional addon integrations.

How do I avoid importing duplicate media files?

Use the Media Folder Sync feature with duplicate detection. Choose from three methods: Hash (most accurate), Filename (fastest), or Filesize (balanced).

Can I sync content between two WordPress sites?

Yes! Use the Site-to-Site Content Sync feature. Connect two sites with API keys and sync posts and pages in free, with expanded custom content workflows available through the optional PRO addon. Choose between Pull (import from remote) or Push (send to remote) operations.

Plugin details

Version1.4.2

Last updated2026-09-21 8:39am GMT

Added2026-07-13

Requires WordPress6.2

Tested up to7.1.1

Requires PHP7.4

Tags on WordPress.org

export

export woocommerce

import

wordpress csv import

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Import Export by RockStarLab

Import, export, and sync WordPress posts, pages, media, users, comments, taxonomies, WooCommerce data, URLs, and more.

fewer than 10 active installs

5.0

(1 ratings)

Free on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Import Export by RockStarLab running.

WordPress compatibility

Tested to 7.1.1

Tested against the WordPress branch in use today.

Last updated

2 days ago

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

6.2

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

fewer than 10 active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Import Export by RockStarLab is looked after — not on how many stores run it.

Well maintained

Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.

Maintenance

35 / 35

Updated 1 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.1.1 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

10 / 15

5.0/5 across 1 rating(s).

Listing transparency

10 / 10

Provides: screenshots, description, homepage

Ratings

5.0

1 rating

5★1

4★0

3★0

2★0

1★0

Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

🌐 Website: wpimportexport.com
📖 Video Tutorials: wpimportexport.com/import-export-video-tutorials-for-wordpress
📰 Blog: wpimportexport.com/blog