MxChat – AI Chatbot & Content Generation for WordPress
Free AI chatbot and content generation for WordPress. Train ChatGPT, Claude, Gemini or Grok on your content. WooCommerce ready with RAG.
5.0
(31 ratings)Will this break my store?
What the WordPress.org registry says about keeping MxChat – AI Chatbot & Content Generation for WordPress running.
Tested to 7.1.3
Tested against the WordPress branch in use today.7 days ago
At least 71.1 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.7.4
Your host must be running at least this version.5.3
83% of 24 recent threads resolved
From the plugin's WordPress.org support forum.1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.Maintenance & trust
Scored on how MxChat – AI Chatbot & Content Generation for WordPress is looked after — not on how many stores run it.
99
out of 100Maintenance
35 / 35WordPress compatibility
20 / 20Support responsiveness
20 / 20Merchant satisfaction
14 / 15Listing transparency
10 / 10Ratings
5.0
31 ratingsMxChat is the most powerful free AI chatbot and content generation plugin for WordPress — connecting your website to ChatGPT, Claude, Gemini, Grok, DeepSeek, and 100+ AI models through a single, easy-to-use interface. Train your AI chatbot on your website content, WooCommerce products, PDFs, YouTube videos, and more using advanced RAG (Retrieval-Augmented Generation) technology. Now with a built-in AI Content Generator to create full blog posts and landing pages complete with images, SEO metadata, and inline AI editing.
Why Choose MxChat as Your WordPress AI Chatbot?
✅ 6 Major AI Providers in One Plugin: OpenRouter, OpenAI GPT, Claude, Gemini, xAI Grok, and DeepSeek – switch between 100+ models instantly
✅ Train on Your Website Data: Advanced RAG technology learns from sitemaps, PDFs, URLs, YouTube videos, or manual input for ultra-relevant responses
✅ Live Agent Handoff via Slack: Seamlessly escalate from AI to human support when customers need personal assistance
✅ Real-Time Debug Panel: See exactly what your chatbot retrieves and triggers with our admin testing interface
✅ Boost Sales with WooCommerce: Product cards, cart management, and AI-powered shopping assistance
✅ AI Content Generator: Create full blog posts and landing pages with AI-generated images, SEO metadata, and real-time preview editing
✅ Extensive Add-On Ecosystem: Forms, moderation, recommendations, theme customization, and more
🎬 Quick Setup with MxChat – Learn how to quickly setup and understand how your chatbot works
📦 Optional Premium Add-Ons
Extend the free plugin with these optional premium features:
- MCP Server Add-On – Turn your MxChat install into a Model Context Protocol server so Claude, ChatGPT, and Claude Code list transcripts, push knowledge, manage block-editor notes, generate images, and inspect bots natively — JSON-RPC 2.0 + OAuth + bearer auth, no per-message fees
- Advanced Content Editor Add-On – Smart internal linking, AI image management, readability analysis, Google Search Console integration, advanced SEO optimization, and 30-day AI Content Calendar for automated blog scheduling
- WooCommerce Add-On – AI-powered shopping assistance with product-aware conversations, native product cards with images and pricing, upselling and recommendations, order inquiry handling, cart management, and real-time inventory awareness
- Forms Add-On – Capture leads and data with custom in-chat forms
- MxChat Anywhere Add-On – Deploy your chatbot on any website with one script tag — Shopify, Squarespace, Wix, static HTML, and more
- AI Chatbot Theme Customizer Add-On – Instantly design chatbot themes with natural language using AI
- Multi-Bot Add-On – Run unlimited AI chatbots with custom knowledge and personalities
- Image Analysis Add-On – Enable AI-powered image analysis and OCR inside chats
👉 Visit our website to view all add-ons
Core Features That Set MxChat Apart
🟢 100+ AI Models – Access ChatGPT, Claude, Gemini, Grok, DeepSeek, and 100+ models from OpenRouter with a single plugin
🟢 Lead Management Dashboard – Dedicated Leads tab inside Transcripts shows every captured email and name deduplicated by lead, with filters, bulk delete, CSV export, and one-click jump to each lead’s latest conversation
🟢 Chat Transcripts Dashboard – Review all conversations, see which knowledge sources the AI used and the tokens each reply cost, and give staff read-only access without making them administrators
🟢 WooCommerce Product Training – Train your AI chatbot on your entire product catalog including descriptions, pricing, SKUs, and categories for intelligent shopping assistance
🟢 Live Agent Handoff – Seamlessly escalate conversations from AI to human support via Slack when customers need personal assistance
🟢 ACF Field Control – Choose exactly which Advanced Custom Fields, including fields inside ACF Blocks, are included in your knowledge base—perfect for excluding private notes or internal data
🟢 Page Builder Content – Pages built with Breakdance, Oxygen, Bricks, Divi and WPBakery import their full text, and Auto-Sync keeps every page current with one embedding request per change
🟢 Always on a Working Model – When a provider discontinues a model, your chatbot moves to its current replacement automatically and tells you, so a retired model never breaks your chat
🟢 Advanced Action Recognition – Trigger Phrases use a smart vector embedding system to understand user intent and fire lead capture, appointments, redirects, and custom actions automatically — precise, deterministic control over when each action runs
🟢 AI Tools (Function Calling) – Let the chatbot decide on its own when to run an enabled action straight from natural language, with no phrases to set up. Use Trigger Phrases, AI Tools, or both together (function calling needs a tool-capable AI model)
🟢 Document Processing – Let visitors upload and chat with PDFs and Word documents directly on your frontend
🟢 Pinecone Vector Storage – Optional lightning-fast knowledge retrieval for large datasets and enterprise-scale deployments
🟢 Web Search Integration – Brave search provides real-time information beyond your knowledge base
🟢 AI Content Generator – Create full blog posts and landing pages from a prompt with AI images, SEO metadata, real-time preview, and inline AI editing via chat
🟢 Image Generation – OpenAI GPT Image and Google Nano Banana for visual content creation within chat conversations
🟢 Streaming Responses – Real-time response streaming for OpenAI, Claude, Grok, and DeepSeek models for the fastest possible chat experience
🟢 REST API – Bearer-token endpoints to read transcripts, push knowledge, and bulk-delete sessions — wire MxChat into n8n, Zapier, analytics dashboards, GDPR workflows, or your own agents
Choose from 100+ Premium AI Models
Access the world’s most advanced AI models based on your specific needs:
OpenRouter: 100+ models from multiple providers with a single API key – including OpenAI, Anthropic, Google, Meta, Mistral, and more!
OpenAI: GPT-6.1 Sol (recommended), GPT-6 Astra, GPT-6 Sol, GPT-6 Luna, GPT-5.6 Sol, GPT-5.6 Terra, GPT-5.6 Luna, GPT-5.5
Anthropic Claude: Claude Haiku 5.5 (recommended), Claude Sonnet 5.5, Claude Opus 5.5, Claude Fable 5.1, Claude Sonnet 5, Claude Opus 5, Claude Fable 5, Claude Opus 4.8, Claude Haiku 4.5
xAI Grok: Grok 4.20 Non-Reasoning (recommended), Grok 4.7, Grok 4.6, Grok 4.5, Grok 4.3, Grok 4.20 Reasoning
Google Gemini: Gemini 3.8 Flash (recommended), Gemini 4 Argon, Gemini 3.1 Pro, Gemini 3.5 Flash-Lite
DeepSeek: DeepSeek Flash (recommended), DeepSeek V4 Pro
Custom: any OpenAI-compatible API, including local models through Ollama or LM Studio
Each provider’s recommended model is its fast, affordable choice for customer chat. Sites already on an older model keep it.
Lead Management Dashboard
Every email and name your chatbot captures lands in one sortable list inside Transcripts: one row per lead with a conversation count and last-seen time, the pages that capture the most leads, search and date filters, orphan leads who filled in the pre-chat form but never chatted, a one-click jump to each lead’s conversation, and bulk delete or CSV export. It uses your existing chat data, with nothing to set up.
AI Content Generator — Create Blog Posts & Landing Pages with AI
MxChat includes a built-in AI Content Generator that lets you create full blog posts and landing pages directly from your WordPress dashboard — no external tools or copy-pasting required.
How It Works:
- Describe Your Content — Enter a topic, title, or detailed prompt and choose between a blog post or landing page layout
- AI Generates Everything — The AI produces fully styled HTML with responsive CSS, ready-to-publish content, and optional AI-generated images using OpenAI GPT Image, Gemini, or Grok
- Real-Time Preview — See your content exactly as it will appear on your site with a live scaled preview, including desktop and mobile viewport switching
- Edit with AI Chat — Use the built-in AI chat panel to request changes like “make the heading bigger” or “change the background to blue” — the AI updates your content in real time
- Publish Instantly — Content is saved as a native WordPress post or page with clean HTML, SEO metadata, and responsive design that works with any theme
Key Content Generator Features:
- Choose from multiple AI models for content generation (GPT-6, Claude, Gemini, Grok, and more)
- AI-generated images placed directly into your content with automatic media library uploads
- SEO title and meta description generation for search engine optimization
- Built-in SEO analysis with real-time scoring and one-click AI auto-optimization
- Fullwidth and standard layout options with automatic theme compatibility
- Content history to revisit and manage previously generated posts
- Works with popular page builders and themes including Elementor, Bricks, Divi, Astra, Kadence, and more
- Optional Advanced Content Editor Add-On for Google Search Console analytics, smart internal linking, readability analysis, and advanced SEO optimization
MxChat Anywhere — Deploy Your Chatbot on Any Website
Your WordPress site powers the AI, but your chatbot doesn’t have to live there. The MxChat Anywhere Add-On lets you deploy your fully configured chatbot on any website with a single script tag — Shopify, Squarespace, Wix, static HTML, SaaS apps, documentation sites, or anything with an HTML page.
Key Features:
- One script tag to add your chatbot to any site — no coding or framework required
- Full style isolation via Shadow DOM so host page CSS never breaks your chatbot
- All your MxChat settings carry over automatically — colors, themes, quick questions, email collection, streaming, and more
- Multi-bot support lets you deploy different chatbot configurations on different sites
- Secure domain whitelisting and API key authentication prevent unauthorized usage
- Lightweight vanilla JS widget with zero dependencies — no jQuery needed on the target site
Ideal for SaaS products with a WordPress blog but a separate web app, e-commerce brands on Shopify, documentation sites, or any business that needs their chatbot beyond WordPress.
📱 Mobile-Friendly & Fully Customizable
MxChat’s chatbot widget adapts seamlessly to all devices — desktop, tablet, or mobile. Customize colors, greetings, and placement to match your brand and provide a smooth experience across your entire website.
🌟 What Makes MxChat the Best AI Chatbot for WordPress?
- Used by hundreds of WordPress websites worldwide
- 5-star average rating from satisfied customers
- Native WordPress integration – no external dependencies
- Setup in under 2 minutes with simple API key configuration
🆓 Start with MxChat’s Powerful Free Plan
MxChat offers a fully functional free plan that includes everything you need to get started with AI chatbot and customer support. With no credit card required, you can:
- Access all AI models from 6 major providers
- AI Content Generator for blog posts and landing pages with SEO scoring and AI auto-optimization
- Train chatbot on unlimited website content
- Loops email capture for lead generation
- Web search and image generation capabilities
- Real-time admin debug panel
- Chat transcript review and export
- RAG support & contextual awareness
Whether you’re running a small business or launching a new online store, MxChat’s free plan gives you the tools to offer intelligent customer support and grow your business — without paying a cent.
Developer Hooks & Filters
MxChat has filter hooks for developers who want to extend it without editing plugin files, including mxchat_should_index_post (return false to leave a post out of the knowledge base; it also receives import, auto_sync or reimport as the context), mxchat_before_process_post (change a post before it is indexed, or return false to skip it), mxchat_system_instructions (adjust the system prompt for each reply), mxchat_gemini_safety_settings (Gemini safety thresholds), mxchat_reference_shortcodes (shortcodes whose referenced content is imported), mxchat_index_use_rendered_page (return true or false to decide whether a post’s published page is read for its text), mxchat_filter_roles_rate_limit (reorder a logged-in user’s roles to choose which role’s rate limit applies; the first role in the list is used), mxchat_lead_retention_days (how many days a lead is kept after the visitor’s last chat; 0 keeps leads) and mxchat_stream_request (add headers to, or change the address or body of, a streamed chat request; WordPress’s own HTTP filters do not reach streamed replies). Add-ons can also call mxchat_generate_media_image() to create an image with the site’s image model and save it to the Media Library. Every hook is documented with code examples at mxchat.ai.
External services
To answer chats and generate content, MxChat sends requests with your own API key to the AI provider you choose: the visitor’s message, the recent conversation and the matching knowledge-base text.
- OpenAI – Terms | Privacy
- Anthropic – Terms | Privacy
- Google – Terms | Privacy
- xAI – Terms | Privacy
- DeepSeek – Terms | Privacy
- OpenRouter – Terms | Privacy
Pro license management uses mxchat.ai, the plugin’s own website, and only on sites where a Pro license key has been entered. Activate License and Deactivate License send the key, the purchase email and the site’s domain when the administrator clicks them; the Pro & Extensions page checks whether the domain is linked; and once a day the site asks whether its domain is still switched on, also sending the plugin version. No visitor data or site content is sent, and a network error or outage never changes anything on the site. mxchat.ai – Terms | Privacy
Credits
This plugin incorporates the following third-party libraries:
- Smalot PDF Parser: Used for parsing and extracting text from PDF files. This library is developed by Smalot and distributed under the MIT License. For more details, visit the Smalot PDF Parser GitHub repository.
- QR Code Generator for JavaScript (qrcode-generator 1.4.4): Draws QR codes in the WordPress admin. Copyright (c) 2009 Kazuhiko Arase, distributed under the MIT License. See the qrcode-generator repository.
This plugin was developed by MxChat.
MxChat supports 100+ AI models, including OpenAI GPT-6.1 Sol and GPT-6, Anthropic Claude Haiku, Sonnet and Opus 5.5, Google Gemini 3.8 Flash and Gemini 4 Argon, xAI Grok 4.7 and DeepSeek Flash. With OpenRouter integration, you get models from OpenAI, Anthropic, Google, Meta, Mistral, and other providers with a single API key. When a provider discontinues a model, MxChat moves your chatbot to its current replacement automatically and shows you a notice.
For OpenAI, visit platform.openai.com and create an account. For Anthropic Claude, visit console.anthropic.com. For Google Gemini, visit ai.google.dev. For xAI Grok, visit x.ai. For DeepSeek, visit platform.deepseek.com. For OpenRouter (100+ models), visit openrouter.ai. Each provider offers different pricing tiers and free credits for new users.
Yes. MxChat supports unlimited knowledge base training using RAG (Retrieval-Augmented Generation) technology. Import content from WordPress pages, posts, WooCommerce products, custom post types, PDFs, Word documents, text files, sitemaps, and manual Q&A entries. The AI chatbot will use your content to provide accurate, contextually relevant responses.
RAG (Retrieval-Augmented Generation) is an AI technique that retrieves relevant information from your knowledge base before generating responses. When a visitor asks a question, MxChat searches your trained content using vector embeddings, finds the most relevant matches, and provides that context to the AI model. This ensures accurate, factual answers based on your actual website content rather than generic AI responses.
Yes. MxChat includes full WooCommerce integration. The AI chatbot can be trained on your product catalog including titles, descriptions, pricing, SKUs, categories, and custom fields. Enable auto-sync to automatically update the knowledge base when products change. Your chatbot can answer questions about products, pricing, availability, and help customers find what they need.
Yes. The free plugin lets you set the widget position (left or right), the greeting and placeholder text, and add your own custom CSS. The MxChat Theme Customizer add-on (Pro) handles the rest of the look: custom colors for around 20 widget elements, your own chatbot icon and avatar image, chat bubble size, light, dark and system themes, widget layouts, and a built-in CSS editor. Its AI Theme Generator lets you describe the design you want and generates the theme for you.
You can add the chatbot using the shortcode [mxchat_chatbot floating="yes"] for a floating widget or [mxchat_chatbot floating="no"] for an embedded chat. Alternatively, enable “Append to Body” in settings to automatically display the chatbot on all pages without shortcodes.
With the Complianz Integration setting on (Settings, Lead Capture, Privacy and Compliance), the chat appears only after Complianz confirms that the visitor has accepted marketing cookies, and MxChat waits for the Complianz script on the page to give that answer. On a page where Complianz does not load its script, the answer never comes, so the chat stays hidden for every visitor on that page, even one who has already accepted cookies elsewhere on your site. To fix it, make sure the Complianz script loads on that page: check that the page is not excluded in your Complianz settings, and that a caching or optimization plugin is not removing that script or blocking it from running there. Delaying the script is fine, because the chat appears as soon as Complianz runs. If you do not need a consent check for the chat, turn the Complianz Integration setting off. A chat placed in a page (the shortcode with floating set to no, or the MxChat block) waits for the same consent and shows a one-line note in its place until the visitor accepts.
Yes. MxChat supports real-time streaming responses for OpenAI, Anthropic Claude, xAI Grok, and DeepSeek models. Streaming displays AI responses word-by-word as they’re generated, providing a faster, more engaging chat experience for your visitors.
The Chat Transcripts dashboard provides comprehensive conversation management. View all chat histories, see detailed conversation flows, track which knowledge sources the AI used for each response, monitor user engagement, and analyze chat analytics including daily activity, peak hours, and user distribution.
Yes. Give their role the mxchat_view_transcripts capability and they see only Transcripts under the MxChat menu: they can read, search and export chats and leads, but cannot delete anything, translate chats or change settings, and the rest of the MxChat and WordPress settings stay closed to them. Administrators already have the capability. Add it with a role editor plugin, or with two lines of code that run once, for example for a role called support_agent:
$role = get_role( 'support_agent' );
$role->add_cap( 'mxchat_view_transcripts' );
To reuse a capability the role already has instead, return its name from the mxchat_transcripts_capability filter.
Yes. MxChat includes full knowledge source transparency. In the Chat Transcripts and the optional debug panel, you can see exactly which pages, posts, products, or Q&A entries the AI retrieved and used to generate each response, along with relevance scores.
No. MxChat includes free, unlimited local vector storage in your WordPress database. Pinecone integration is optional and recommended only for enterprise-scale knowledge bases with thousands of entries requiring faster search performance.
Yes. The AI chatbot supports multi-language conversations and automatically responds in the language your visitors use. MxChat also supports right-to-left (RTL) languages like Arabic and Hebrew.
API costs depend on your chosen provider and model. OpenAI, Anthropic, Google, and others charge based on token usage. DeepSeek and Google Gemini offer generous free tiers. MxChat includes intelligent token optimization to minimize API costs, and Transcripts show the tokens each reply used, including tokens served from the provider’s prompt cache. You can also set rate limits for guests and logged-in users to control usage.
Yes. All conversation data is stored locally on your WordPress site, giving you complete control. Configure automatic data retention policies, export chat transcripts, or delete conversations as needed for compliance.
Yes. MxChat includes role-based access controls. Restrict the chatbot to logged-in users only, specific user roles, or keep it public. You can also restrict specific knowledge base content to certain user roles.
Yes. MxChat integrates with Slack for live agent handoff. When the AI cannot help or a visitor requests human support, conversations can be seamlessly transferred to your team via Slack.
Actions are capabilities your chatbot can perform — lead capture, appointment booking, support tickets, page redirects, image generation, web search, or custom JavaScript. MxChat gives you two ways to fire them, and you can use either one or both together:
- Trigger Phrases – the original system. A smart vector embedding match fires an action when a visitor’s message matches a phrase you’ve set up. Precise, deterministic control over exactly when each action runs.
- AI Tools (function calling) – the chatbot decides on its own when to run an enabled action, straight from natural language, with no phrases to configure. The easiest way to get started; it needs a tool-capable AI model.
Manage both from the Actions area in your MxChat settings, which holds Trigger Phrases and AI Tools side by side.
Yes. Enable document uploads to let visitors chat with PDFs and Word documents. The AI extracts and processes document content in real-time, allowing contextual Q&A about uploaded files.
Yes. With OpenAI GPT Image and Google Nano Banana integration, the AI chatbot can generate images based on user descriptions directly within the chat conversation.
Enable auto-sync for posts, pages, WooCommerce products, or custom post types. When you publish or update content, MxChat automatically updates the knowledge base with the new information, including pages built with ACF Blocks or page builders such as Breakdance, Oxygen, Bricks and Divi. A save that changes nothing sends no request to your embedding provider. No manual re-importing required.
Yes. MxChat fully supports Advanced Custom Fields. ACF field data, including fields inside ACF Blocks, is automatically included when importing content. Use the ACF Field Settings to control which custom fields are included or excluded from the knowledge base—perfect for hiding private notes or internal data from the chatbot.
Built in: OpenAI (text-embedding-ada-002, text-embedding-3-small, text-embedding-3-large), Google Gemini embedding, and Voyage AI. You can also use any OpenAI-compatible embeddings endpoint — Ollama, LM Studio, vLLM, LocalAI, or Azure OpenAI — by configuring the Custom Provider under Settings, then enabling “Use custom provider for embeddings” and naming your embedding model (for example nomic-embed-text) in the Custom Embedding Model field. Both knowledge base indexing and live queries then use that endpoint. Re-index your knowledge base after changing embedding models so stored vectors match query vectors.
Yes. MxChat’s Custom Provider setting accepts any OpenAI-compatible API endpoint, including locally hosted ones like Ollama, LM Studio, vLLM, and LocalAI. Point the Custom Provider base URL at your server, choose your chat model, and optionally enable “Use custom provider for embeddings” with a local embedding model such as nomic-embed-text or mxbai-embed-large to keep the entire pipeline — chat and vector search — on your own hardware with no per-token costs.
Yes. MxChat is available for free on the WordPress plugin repository with full AI chatbot functionality. Premium add-ons are available for advanced features such as the Theme Customizer with its AI Theme Generator, and come with priority support.
Yes. On the Licenses page of their mxchat.ai account, the license holder can turn each site on or off and block new sites from activating the key. A site that is turned off shows its admin a notice and pauses Pro after three days, with settings and knowledge left as they are; turning it back on restores Pro within the hour, or straight away with Check license now on Pro & Extensions. Only the license holder can turn a site back on. Sites on a version older than 3.2.25 do not check in, so turning one off takes effect after it updates.
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