This is an info Alert.
x402 Logo
  • Product
    • Become Agent-Ready
      • Merchants
        Agentic Commerce — list your store across ChatGPT, Gemini, Claude & Perplexity
      • Publishers
        Monetize your content when AI agents read, cite, or train on it
      • SaaS Companies
        Treat AI agents as first-class customers with agent-priced checkout
    • Monetize
      • Monetize MCP Server
        Charge per call on any MCP server in 2 minutes
      • Monetize AI Agents
        Turn n8n, Zapier, Activepieces workflows into revenue
      • Agent Feed
        Pay-per-query access to licensed publisher content for your agents
  • Resources
    • xpay Ecosystem
      • xpay✦ Tools
        1,000+ pay-per-use tools for your AI agents
      • Agent-Ready SaaS Index
        25,481 SaaS scored on agent-buyability
      • SaaS Pricing Database
        Pricing pages indexed across 1,000+ categories
      • Shopify Apps Directory
        Every Shopify app, with its full review history
      • WooCommerce Plugins Directory
        Every WooCommerce plugin, scored on how well it is maintained
      • GitHub
        Open source repositories
    • Agent Building
      • Agent Frameworks
        AI frameworks for building multi-agent systems
      • x402 Integration
        AI frameworks with x402 payment integration
      • Networks
        Blockchain networks supporting x402
    • Company
      • About xpay✦
        Our mission, products, and protocols
      • Blog
        Latest insights and updates
      • Docs
        Complete xpay documentation
  • Pricing
  • Blog
  • Docs
Get Started

  1. xpay✦ Commerce

  3. Directory

  5. WooCommerce plugins

  7. ServerTrack – Server-Side Tracking & Tagging for WooCommerce

ServerTrack – Server-Side Tracking & Tagging for WooCommerce

Plug & Play Server-Side Tracking for WooCommerce. Auto-generates DataLayer events & connects Facebook CAPI instantly. No GTM required.

10+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping ServerTrack – Server-Side Tracking & Tagging for WooCommerce running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
3 months ago
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
5.6
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
10+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how ServerTrack – Server-Side Tracking & Tagging for WooCommerce is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 86 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
10 / 10
Provides: screenshots, description, homepage
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

ServerTrack is a powerful Server-Side Tracking solution designed to fix signal loss caused by iOS14, Ad Blockers, and ITP (Intelligent Tracking Prevention). By moving your tracking from the browser to the server, you ensure 99% data accuracy and improve your ROAS.

Why use this plugin?

Most tracking solutions require complex setups involving Google Tag Manager (GTM), DataLayer plugins, and expensive monthly subscriptions.

ServerTrack is different. This plugin handles everything:

  1. Generates the DataLayer: It automatically detects WooCommerce events (ViewContent, AddToCart, Checkout, Purchase) and creates the necessary data. You do NOT need “GTM4WP” or any other plugin.
  2. Connects to CAPI: It loads the ServerTrack SDK to send events directly to your server and Facebook Conversion API.
  3. Handles Deduplication: Automatically manages Event IDs to ensure Facebook does not double-count events from your Browser Pixel and Server.

Key Features:

  • Zero-Code Setup: Just paste your Auth Key and select “Full Plug-and-Play”.
  • Custom Domain Support: Use your own subdomain (e.g., track.yourstore.com) to set first-party cookies and bypass ad blockers completely.
  • Automatic WooCommerce Tracking: Tracks Product Views, Cart Additions, Checkouts, and Purchases out of the box.
  • Advanced Matching: Automatically captures and hashes customer data (Email, Phone, Name, City) from WooCommerce orders to improve Facebook Match Quality scores.
  • Custom Events: Fire custom tracking events on any URL pattern you define.
  • URL Exclusions: Disable tracking on specific pages (e.g., privacy policy, terms).
  • Configurable AddToCart Triggers: Add custom CSS class, ID, name, href, or data-attribute selectors to detect add-to-cart buttons on any theme.

Do I need Google Tag Manager (GTM)?

No. This plugin includes a built-in DataLayer generator specifically for WooCommerce. It creates the tracking data automatically without any additional plugins.

Can I use my own Custom Domain?

Yes. In the settings, you can replace the default server domain with your own custom subdomain (e.g., track.yoursite.com). This turns ServerTrack into a first-party tracker, which is much harder for browsers to block.

Where do I find my Auth Key?

Log in to your ServerTrack Dashboard, go to the Server Deck tab, click Edit Configuration, and copy the Authentication Key for your specific server instance.

What if I already have a Facebook Pixel plugin installed?

Disable your existing pixel plugin and let ServerTrack handle everything (Browser + Server). This ensures clean, deduplicated data with no double-counting.

Does this plugin work without WooCommerce?

The automatic event tracking (ViewContent, AddToCart, Checkout, Purchase) requires WooCommerce. The SDK loader and custom events work on any WordPress site.

How do I exclude pages from tracking?

Go to Settings > ServerTrack, scroll to the Excluded URLs section, and add one path per row using the repeater field. For example: /privacy-policy, /terms, /cart.

Can I track custom events on specific pages?

Yes. Use the Custom Events section in the settings to define a URL pattern, an event name, and an optional value. The event will fire automatically when a visitor lands on a matching page.

Categories
Store analyticsAds & product feeds
Plugin details
Version1.3.1
Last updated2026-05-07 11:06pm GMT
Added2026-05-07
Requires WordPress5.6
Tested up to6.9.5
Requires PHP7.4
Tags on WordPress.org
analytics
Facebook Pixel
Server Side Tracking
tracking
woocommerce
Alternatives
Other plugins in the same categories.
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing
40K+ installs
4.9(398)
TrueAna – True Analytics Dashboard
2K+ installs
5.0(30)
Plausible Analytics
10K+ installs
4.9(30)
SEO Booster
1K+ installs
4.8(54)
Putler – Simple WooCommerce Analytics for your Store
200+ installs
5.0(15)
GTM Kit – Google Tag Manager & GA4 integration
30K+ installs
4.8(20)
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
Stay Updated
Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
Social
  • For Publishers
    • News
    • Finance
    • Dev / Tech
    • Travel
    • View all verticals
  • Agent Feed
    • AI Search Engines
    • RAG Builders
    • Browser Agents
    • Vertical Research
    • Browse full catalog
  • Agent-Ready Index
    • SaaS Pricing Database
    • Agent-Ready SaaS Index
    • Verified band
    • AI & ML
    • Sales & CRM
  • Products
    • Pricing Widget
    • Monetize MCP Server
    • Paywall
    • Smart Proxy
    • Monetize AI Agents
    • xpay x402 Facilitator
  • Agentic Economy
    • Timeline
    • Resources
    • Manifesto
    • Stack
  • Agentic Commerce
    • Get listed
    • ChatGPT Ads
    • How ChatGPT Ads work
    • ChatGPT Ads · Apparel
    • ChatGPT Ads · Health & Beauty
    • xpay Listings · Amazon + Google
    • Pricing
    • Free audit
    • Shopify
    • WooCommerce
    • Apparel & Accessories
    • Health & Beauty
    • Overview
  • Commerce Index
    • Shopify apps directory
    • Agentic Commerce Ready Index
    • Methodology
    • Pet brands · WooCommerce
    • Pet brands · Shopify
  • Marketplace
    • 🛍️ xpay.deals — agentic storefront for deals
  • Protocols
    • Overview
    • x402
    • MPP
    • UCP
    • ACP
    • AP2
    • TAP
    • A2A
  • Agent Frameworks
    • Overview
    • LangChain
    • CrewAI
    • Claude MCP
    • AutoGPT
    • LangChain vs Mastra
    • LangGraph vs Pydantic AI
  • Company
    • About xpay
    • Blog
    • Docs
    • GitHub
  • Free prompts
    • Ecommerce prompts
    • Email marketing prompts
    • Product description prompts
    • Facebook ad prompts
    • Skincare prompts
    • Supplement prompts
    • Wine prompts
    • Electronics prompts
© 2025 Agentically Inc. All rights reserved.
Privacy PolicyTerms of UseAcceptable Use Policy