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  4. ShopMagic – Twilio SMS

ShopMagic – Twilio SMS

Send WooCommerce SMS notifications, reminders, and text messages to your customers. The plugin is the ShopMagic add-on and it lets you send sms remind …

800+ active installs
5.0
(2 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping ShopMagic – Twilio SMS running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
1 month ago
At least 7.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.4
Contributors
7

800+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how ShopMagic – Twilio SMS is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.

Maintenance
35 / 35
Updated 30 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
11 / 15
5.0/5 across 2 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

5.0

2 ratings
5★2
4★0
3★0
2★0
1★0
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

ShopMagic – Twilio SMS is an add-on to ShopMagic – Free Follow-Up Emails & Email Marketing Automation. To send text messages from WordPress and WooCommerce, you need both ShopMagic and the ShopMagic – Twilio SMS add-on.

★★★★★

WooCommerce SMS add-on that helps improve customer communication.

ShopMagic for Twilio will extend your WooCommerce possibilities and add extra value to it. This add-on is a perfect addition to the ShopMagic – a free follow-up emails & email marketing automation (core plugin).

The plugin includes functionality to directly send a text message (SMS) to any permissible number from the plugin settings page.

The Twilio SMS integration for WooCommerce requires the core plugin! Download ShopMagic ➡️

If you want to use the option to send text messages only, you can use ShopMagic for Twilio as your only ShopMagic’s add-on. However, this plugin integrates beautifully with all of the core add-ons. If you want to extend its functionalities, all of the ShopMagic PRO add-ons will work. To name a few:

  • Delayed Actions – To delay your text message. You can choose from delay for a specified amount of minutes, hours, days, or weeks or a specific moment in time. Use it to delay SMS and email notifications.
  • Review Requests – Request a review from your customer. With ShopMagic for Twilio, you can do it not only by email but also by SMS!
  • Manual Actions – Starting from now, you can not only send manual emails but also manually trigger SMS actions. Use it to notify your customers with text messages about special offers in your WooCommerce store!
  • Advanced Filters – Use conditions when your WordPress and WooCommerce marketing automation will trigger.
  • Customer Coupons – Prepare personalized discounts and special offers for your WooCommerce customers with custom and automated emails.
  • Gravity Forms – Create email marketing campaigns for subscribers, users, and customers with advanced forms.
  • More ShopMagic Integrations – Use ShopMagic for Twilio to SMS notifications about changes in customers’ subscriptions and memberships.

If you are looking for more information about available add-ons, check ShopMagic website.

Why Twilio integration?

Twilio is a reliable and well-known SMS provider. Most importantly, it works on a global market and provides SMS notification services in over 180 countries.

Twilio is also an easy-to-integrate SMS solution. ShopMagic for Twilio is ready to work right after activation. Its only requirement is to set a connection between ShopMagic and Twilio account with Account SID and Auth Token. Add your Twilio phone number, and you are good to go.

You can send SMS messages, reminders, newsletters, and notifications to your WordPress users and WooCommerce customers!

Integrate ShopMagic (free follow-up emails & email marketing automation plugin) with Twilio and send sms reminders in WordPress and WooCommerce today 🚀!

★★★★★

ShopMagic for Twilio will improve your communication with customers

When you install it, you will be able to not only send email but also an SMS notification.

If you are familiar with ShopMagic, you will be able to create your first WooCommerce SMS notification in no time.

Thanks to the integration you will send sms notifications alongside email marketing campaigns in WordPress and WooCommerce.

Use cases with ShopMagic, WooCommerce, and Twilio SMS integration

When installed and activated, ShopMagic for Twilio will add a new action to every ShopMagic automation. Simply select Send SMS with Twilio as a type of action. Here are example use cases:

  • Send text messages for order status changes. With ShopMagic you can use standard WooCommerce order statuses, but also custom ones e.g. Order Shipping.
  • Create automation for abandoned carts and recover them. Recovering abandoned carts is another free add-on that works great with ShopMagic for Twilio. Use it to notify your customers with SMS messages that they left something in the cart.
  • Notify customers about their subscription status. ShopMagic is integrated with the WooCommerce Subscription plugin. Thanks to it, you can notify your customers about any change in their subscription. For example, send text messages when a subscription is going to an end or after successful renewal.
  • Send SMS notifications when users register for your WordPress newsletter or WooCommerce special deals.
  • Inform about shipping in SMS reminders for WooCommerce orders.
  • Build advanced marketing in WordPress and WooCommerce with automated sms notifications and email follow-up messages.

★★★★★

Send SMS notifications in WordPress and WooCommerce

Let’s see how this add-on for ShopMagic and the Twilio SMS messages can help you ⬇️

  • SMS notifications will help you inform customers about WooCommerce order status changes 🔔
  • SMS about shipping, payments, or order completion in WooCommerce will build confidence 📦
  • SMS reminders for abandoned carts, expired subscriptions, or awaiting order payments in WooCommerce can help increase your sales 💰
  • SMS messages to your WordPress blog readers about recent blog posts, new content, discount coupons, and more may boost your blog reach 📣
  • build fast communication in WordPress or WooCommerce and gain customer trust ❤️

How to create ShopMagic’s automation?

Creating automation in ShopMagic is simple. Similarly, when you will decide to create an automation for SMS notifications. You can use the below guide and choose Send SMS with Twilio as a type of action. This action will become available when you install and activate the ShopMagic for Twilio plugin.

ShopMagic for Twilio is available for free

That’s right. We believe that everyone should have the possibility to benefit from modern marketing strategies and solutions. Especially in the current world situation. That’s why we are giving ShopMagic for Twilio add-on for free, for every WooCommerce store owner. It is the second ShopMagic add-on which is available for free. If you are looking for the other one – it is ShopMagic Abandoned Carts, designed to recover WooCommerce abandoned carts.

How to extend the ShopMagic options?

ShopMagic has more free add-ons to help you customize your emails and marketing campaigns in WordPress and WooCommerce 🚀.

  • Recover Abandoned Carts – A completely FREE add-on for ShopMagic to stop cart abandonment and recover your lost revenue.
  • ShopMagic for Contact Form 7 and WooCommerce – use Contact Form 7 submissions directly in email marketing automation in your WooCommerce store or WordPress.
  • ShopMagic for Google Sheets – export all the data from WooCommerce orders or WordPress to Google Sheets.

Is there a pro version of ShopMagic for Twilio?

No. ShopMagic for Twilio is designed as free, and it will be free once and for all. All of the features are included in this add-on.
No additional login, credit card, or external account is needed. Simply download and activate our plugins, and connect ShopMagic with your Twilio account. These are the only requirements for sending SMS notifications.

However, there’s a non-direct way of extending ShopMagic for Twilio features. If you are using ShopMagic PRO you have some add-ons like Delayed Actions or Customer Coupons, which you can use in every Send an SMS with Twilio actions.

You can also use ShopMagic PRO with more extensions to boost your WordPress and WooCommerce emails further 🚀.

These are paid add-ons for ShopMagic PRO.

  • Delayed Actions – send post-purchase emails with a delay, for example after a week or on the anniversary. Delay WooCommerce emails by minutes, hours, days, or weeks.
  • Review Requests – send review requests with direct links to WooCommerce products customers purchase.
  • Personalized Coupons – send personalized emails with WooCommerce discount coupon codes automatically.
  • Advanced Filters – segment your customers with advanced filters, for example, order total, product category, payment, shipping method, and more.
  • Manual Actions – send emails manually with one-time email trigger. This add-on is perfect for WordPress newsletters, WooCommerce product announcements, or any other emails that you want to send manually.
  • WooCommerce Subscriptions Integration – send customized emails for WooCommerce Subscriptions based on subscription events, such as payments or status changes.
  • WooCommerce Memberships Integration – create automations based on membership events, such as status changes or expiry date.
  • WooCommerce Bookings Integration – send automation based on booking events like status changes or before expiry.
  • Gravity Forms – create automation based on user or customer form submission. Use the forms to gather feedback in WordPress or information from WooCommerce customers and send the data to Google Sheets.
  • Post to Slack – stay up to date with what’s happening in your store right in Slack.

Successful email marketing in WordPress and WooCommerce

Get the best ideas and inspiring examples of ShopMagic in action on our blog →

If you have any questions or feature requests let us know 😊.

Data use policy

Learn about Use of Data Policy by WP Desk Plugins

Do I need anything else to use this plugin?

Yes. This plugin is an add-on that requires the free ShopMagic plugin.

Then check the Twilio add-on documentation to start using the extension to send SMS messages in WordPress and WooCommerce.

Can I send SMS notifications to my WordPress blog readers?

Yes. You can, for example, after a reader leaves a comment. What’s more, you may use the Contact Form 7 free add-on to create advanced registration forms and use SMS messages after the form submission.

Is it possible to build an SMS marketing system for WooCommerce with this add-on?

Yes. You also need ShopMagic (core plugin) and you’re ready to build your email and SMS marketing for WooCommerce. You can send SMS reminders, notifications, newsletters, and special offers for WooCommerce orders using events and filters!

The Twilio SMS add-on works both for WooCommerce and WordPress ShopMagic automations 😊.

I’m new to WooCommerce. Will I be able to configure ShopMagic?

Of course! It only takes a few minutes to configure a follow-up email in our plugin. If you have any problems, we have a team of dedicated specialists ready to help you.

You may read more about ShopMagic on our blog and in the plugin documentation.

How to install and use the free Twilio SMS integration?

1️⃣ First, install the core plugin – ShopMagic – a WordPress and WooCommerce email marketing plugin.

2️⃣ Then, install and activate this add-on. You may also enable it in the ShopMagic settings.

3️⃣ Next, set a new automation in ShopMagic. Use the Twilio SMS action in the automation settings.

4️⃣ Finally, save the automation. And that’s it 😊!

See more in the WooCommerce SMS marketing is now possible with ShopMagic for Twilio article →

What are benefits of the SMS reminders in WordPress and WooCommerce?

There are many advantages to fast communication. Thanks to ShopMagic automations and this ShopMagic – Twilio SMS add-on, you may:

  • send notifications about WooCommerce order status changes 🔔
  • inform by SMS about shipping, payments, or order completion in WooCommerce 📦
  • create SMS reminders for abandoned carts, expired subscriptions, or awaiting order payments in WooCommerce 💰
  • send SMS messages to your WordPress blog readers about recent blog posts, new content, discount coupons, and more 📣
  • build fast communication in WordPress or WooCommerce and gain customer trust ❤️

Do you provide support?

Yes. You can contact us by email.

We’d love to hear from you! You can ask a question on WordPress forums or send us a direct support message. We leave no questions unanswered!

Will ShopMagic – Twilio SMS slow down my site?

No. Like as WooCommerce, our plugin stores everything locally in the WordPress database. All emails and actions are queued and sent or performed in batches, so even if you have a big store with lots of customers and orders, it will run smoothly.

SMS notifications use the Twilio API and sms messages will be sent directly from Twilio.

Are coding skills needed to use your plugin?

Not at all! No coding skills are required. One of our goals is to simplify the creation of every automation. Usually, it only takes a few minutes to create a working automation.

Can I use it to send SMS worldwide?

Yes. ShopMagic for Twilio relies on Twilio and will work wherever it works. Check their website for more details.

Do you offer more free plugins?

Yes. Check out our free WooCommerce plugins →

You can also choose one from the list below based on your needs.

  • Flexible Invoices – free PDF invoices in WordPress and WooCommerce.
  • Custom Price – let customers name the WooCommerce product prices. Receive donations and sell products at custom prices.
  • Flexible Checkout Fields – customize the checkout page with custom fields and our free WooCommerce checkout field customizer.
  • Flexible Product Fields – adjust the WooCommerce product page thanks to a dozen of custom fields for free!
  • Flexible PDF Coupons – create, customize, and sell pdf gift cards, vouchers, and tickets in WooCommerce.
  • Flexible Wishlist – let customers create product wishlists in WooCommerce, share favorite products, or save the cart content for easier future shopping!
  • Dropshipping XML – Import Products – import and update WooCommerce products from any CSV or XML file. Start your dropshipping business in WooCommerce.
  • Flexible Quantity – set new units of measure for WooCommerce products.
  • Flexible Refund – manage customer refunds, returns, and warranty requests in WooCommerce easier.

Plugin details
Version2.1.26
Last updated2026-07-02 10:22am GMT
Added2021-01-13
Requires WordPress6.4
Tested up to7.0.2
Requires PHP7.4

Tags on WordPress.org
sms marketing
sms notification
sms reminders
twilio
woocommerce twilio sms notifications
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