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  4. UTM for Woocommerce

UTM for Woocommerce

Simply track UTM & CLID parameters in Woocommerce orders.

800+ active installs
4.3
(3 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping UTM for Woocommerce running.

WordPress compatibility
Tested to 6.8.6 — 2 branches behind 7.0
A branch or two behind — normal for a plugin between releases.
Last updated
15 months ago
At least 1.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
4.7
Contributors
2

800+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how UTM for Woocommerce is looked after — not on how many stores run it.

52

out of 100
Mixed signalsSome ratings or support history.

Maintenance
15 / 35
Last update 1y ago.
WordPress compatibility
14 / 20
Tested to WP 6.8.6, 2 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
10 / 15
4.3/5 across 3 rating(s).
Listing transparency
3 / 10
Provides: homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

4.3

3 ratings
5★2
4★0
3★1
2★0
1★0
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Elevate your WooCommerce analytics with the sophisticated capabilities of UTM for WooCommerce, a powerful plugin meticulously crafted to enhance your understanding of customer acquisition channels. This indispensable tool addresses the pain points of navigating between Google Analytics and Facebook Ads to track purchases, eliminating the frustration of mismatched numbers.

In the digital marketing landscape, we, as a growing digital marketing agency, encountered the cumbersome challenge of toggling between platforms to reconcile data discrepancies. The painstaking process of cross-referencing Google Analytics and Facebook Ads to gain a unified view of purchase sources was not only time-consuming but also prone to errors, resulting in a frustrating lack of clarity.

Driven by the desire to streamline this process and empower fellow store owners, we developed UTM for WooCommerce. This free plugin revolutionizes the way you track and understand your customers’ purchasing journey. Gone are the days of switching between platforms; UTM for WooCommerce seamlessly integrates with your WooCommerce orders list screen, providing a holistic view of the source of purchase directly within your familiar dashboard.

No longer constrained by the arduous task of reconciling numbers and navigating multiple platforms, UTM for WooCommerce empowers store owners to focus on what matters most – optimizing marketing strategies and driving business success. Join the thousands of store owners who have benefited from our solution, and make UTM for WooCommerce an integral part of your toolkit for unparalleled insights and seamless analytics.

Note: Compatible with Woocommerce HPOS

What all parameters this plugin stores?

utm_source
utm_medium
utm_campaign
utm_content
utm_term
Google Identifier (gclid)
Facebook Identifier (fbclid)

How does UTM for WooCommerce help me understand my customers better?

By capturing and storing UTM parameters, gclid, and fbclid, UTM for WooCommerce provides insights into how your customers are finding your website. This data can help you understand which marketing campaigns are most effective, allowing you to optimize your marketing strategies and better target your audience.

How do I install and set up UTM for WooCommerce?

UTM for WooCommerce can be installed like any other WordPress plugin. After installation, it automatically starts capturing UTM parameters, gclid, and fbclid from your website visitors and saves them when an order is placed. There are no additional settings required.

Will UTM for WooCommerce slow down my website?

No, UTM for WooCommerce is designed to be lightweight and efficient. It should not have a noticeable impact on your website’s performance.

Is UTM for WooCommerce compatible with the latest version of WooCommerce?

UTM for WooCommerce is regularly updated to ensure compatibility with the latest versions of WooCommerce and WordPress. Please check the plugin’s details for information on the latest versions tested.

What should I do if I need help with UTM for WooCommerce?

If you need help with UTM for WooCommerce, please go to support section on plugin page and submit a support request. We’re always here to help!

Plugin details
Version1.0.2
Last updated2025-05-06 1:46am GMT
Added2024-01-10
Requires WordPress4.7
Tested up to6.8.6
Requires PHP7.4

Tags on WordPress.org
tracking
UTM
woo
woocommerce
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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