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  1. xpay✦ Commerce

  3. Directory

  5. WooCommerce plugins

  7. Visual Website Optimizer

Visual Website Optimizer

VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

5K+ active installs
3.0
(6 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Visual Website Optimizer running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 2.3 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
false
Your host must be running at least this version.
Requires WordPress
2.7
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
5K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Visual Website Optimizer is looked after — not on how many stores run it.

90

out of 100
Well maintainedSome ratings or support history.
Maintenance
35 / 35
Updated 50 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 1 support thread(s) — not enough to judge.
Merchant satisfaction
7 / 15
3.0/5 across 6 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-02 from the WordPress.org plugin registry.
Ratings

3.0

6 ratings
5★3
4★0
3★0
2★0
1★3
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.

Key Features

  • Easy VWO (Wingify) SmartCode integration
  • Automatic WooCommerce event tracking
  • Event-level data passed to VWO for advanced reporting
  • Support for asynchronous and synchronous SmartCode types
  • Optional server-side tracking for more accurate analytics
  • Works seamlessly with WooCommerce

Configuration and Setup

Configuring General Settings

  1. Go to Settings > VWO.
  2. Enter your VWO Account ID.
  3. Choose your preferred code type:
    • Asynchronous (Recommended): Loads faster, doesn’t block elements.
    • Synchronous: Not recommended for performance reasons.
  4. Click Save Changes.

Configuring WooCommerce Settings

  1. Open the WooCommerce tab in the VWO settings.
  2. Enable WooCommerce Event Tracking.
  3. Enable the specific events you want to track:
    • Product Viewed
    • Add to Cart
    • Product Removed From Cart
    • Purchase Order
  4. Click Save Changes.

Configuring Server-Side Tracking (Optional)

  1. Enable Server-Side Tracking from the WooCommerce tab.
  2. Click Save Changes.

Verifying Event Tracking in VWO

  1. Log in to your VWO account.
  2. Go to Data360 > Events.
  3. Perform sample actions on your WooCommerce store.
  4. Check the events list in Data360.
  5. Register any events listed under “Unregistered Events”.

WooCommerce Events Imported Into VWO

Product Viewed

  • Event API Name: woocommerce.productViewed
  • Payload:
    • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Add To Cart

  • Event API Name: woocommerce.addToCart
  • Payload:
    • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Remove from Cart

  • Event API Name: woocommerce.removeFromCart
  • Payload:
    • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Purchase

  • Event API Name: woocommerce.purchase
  • Payload:
    • orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode

What is my VWO Account ID?

You can find your VWO Account ID in your VWO dashboard under Account Settings.

Does this plugin support server-side tracking?

Yes, server-side tracking is available and can be enabled in the WooCommerce tab of the plugin settings.

What WooCommerce events are tracked automatically?

  • Product Viewed
  • Add to Cart
  • Remove from Cart
  • Purchase (Order Completed)= I can’t see any code added to my header or footer when I view my page source =
    Your theme needs to have the header and footer actions in place before the </head> and before the </body>

If I use this plugin, do I need to enter any other code on my website?

No, this plugin is sufficient by itself

Plugin details
Version4.14
Last updated2026-06-13 8:20am GMT
Added2010-03-18
Requires WordPress2.7
Tested up to7.0.2
Requires PHPfalse
Tags on WordPress.org
a b testing
split testing
vwo
WooCommerce Tracking
wordpress optimization
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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