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  7. Wai Metrics

Wai Metrics

Integrates analytics trackers like GA4, Google Ads, and Meta Pixel into WooCommerce for full purchase tracking.

fewer than 10 active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Wai Metrics running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 6.5 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.4
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
fewer than 10 active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Wai Metrics is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 42 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
3 / 10
Provides: description
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

The Wai Metrics plugin seamlessly integrates external analytics trackers into your WooCommerce site, capturing the complete eCommerce purchase journey—from product views to cart additions, checkout initiation, and final purchase completion. It supports Google Analytics GA4, Google Ads Tag for conversions, and Facebook Meta Pixel. Additionally, Wai incorporates cost-of-goods-sold calculations into its tracking events, allowing for more precise measurement of conversion values against ad spend. This COGS feature is particularly beneficial for stores with significant variations in margins and prices, optimising marketing efforts and ROI by preventing automated bidding strategies from disproportionately targeting higher-priced items.

This plugin helps you quickly setup your conversion trackers and Meta Pixel on your WooCommerce site.

Features include:
– Google Analytics GA4 Integration: Automatically send page views, product views, cart additions, and checkout events.
– Facebook Meta Pixel Tracking: Track user engagement and optimize your Facebook advertising campaigns with real-time data.
– Google Ads Tracking: Enhance ad performance with conversion tracking on order completion.
– Cost Of Goods Sold: Includes COGS calculations in the “value” or reported metrics. Setup your cost prices on a per product basis.
– WooCommerce Optimised: Designed specifically for seamless integration into WooCommerce.

GDPR and Privacy:
The plugin itself does not add any cookies but it does insert the trackers from GA4 and Meta which use cookies of their own and have data privacy concerns.
This plugin does not currently have cookie concent and GDPR privacy integration. Feature coming soon.

External Services

This plugin integrates with the following services when the plugin is configured to do so.

  1. Google Analytics GA4

    • Purpose: Tracks website events incl eCommerce data.
    • Data Sent: Includes product views, cart additions, purchases, and checkout data.
    • Privacy Policy: Google Privacy Policy

  2. Facebook Meta Pixel

    • Purpose: Tracks user behaviour for advertising and marketing analytics.
    • Data Sent: Includes product views, cart additions, purchases, and checkout data.
    • Privacy Policy: Meta (Facebook) Privacy Policy

  3. Google Ads Tag

    • Purpose: Tracks user behaviour for Google Ads conversions.
    • Data Sent: Includes purchase data, order value, and transaction IDs.
    • Privacy Policy: Google Ads Policy
Categories
Store analytics
Plugin details
Version1.1.4
Last updated2026-06-20 9:01am GMT
Added2024-11-29
Requires WordPress6.4
Tested up to7.0.2
Requires PHP7.4
Tags on WordPress.org
analytics
Conversion Tracker
facebook meta pixel
ga4
woocommerce
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