WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell
WooCommerce funnel builder to create custom checkout pages, sales funnels, one-click upsells, and order bumps - all inside WordPress.
4.9
(174 ratings)Will this break my store?
What the WordPress.org registry says about keeping WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell running.
Tested to 7.1
Tested against the WordPress branch in use today.11 days ago
At least 46.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.7.4
Your host must be running at least this version.6.1
3
Maintenance & trust
Scored on how WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell is looked after — not on how many stores run it.
99
out of 100Maintenance
35 / 35WordPress compatibility
20 / 20Support responsiveness
20 / 20Merchant satisfaction
14 / 15Listing transparency
10 / 10Ratings
4.9
174 ratingsIf you’re looking for a WooCommerce funnel builder to increase average order value and boost conversions, WPFunnels gives you full control over your checkout flow. Design custom WooCommerce checkout pages, customize thank you pages, and add revenue-boosting offers without touching code.
With WPFunnels, you can:
✅ Create complete WooCommerce sales funnels
✅ Build custom WooCommerce checkout pages
✅ Add one-click upsell and downsell offer
✅ Add WooCommerce order bumps to any product
✅ Design high-converting funnel flows visually
Unlike generic funnel tools, WPFunnels is built specifically for WooCommerce, ensuring seamless integration with your products, payments, and checkout experience.
Key Solutions You Get To Grow WooCommerce Revenue
Complete WooCommerce Funnel Builder
Create lead funnels, product funnels, and revenue-focused WooCommerce sales funnels visually inside WordPress.
Custom WooCommerce Checkout Builder
Design optimized WooCommerce checkout pages without coding.
One-Click Upsells & Downsells
Increase the average order value instantly.
WooCommerce Order Bumps
Add checkout offers to maximize revenue per transaction.
You can learn more details about these in the next section.
Documentation | Video Tutorials | Join our Facebook Community
As A WooCommerce Store Owner, Here’s Why You Need WPFunnels
Most WooCommerce stores are suffering from low profit margins and high acquisition costs. (Can you relate?)
And no, it’s not due to a lack of traffic or low no. of orders. Rather, they are leaving a significant amount of revenue on the table without even realizing it.
Why? It’s because they never focus on a key revenue growth lever – the Average Order Value (AOV).
You see, it is actually possible to earn 20-30% more from every buyer just by introducing relevant order bumps and upsell offers to your checkout flow.
Let’s do the math:
For a $50 order with a total cost of $35 (COGs + shipping + Acquisition Cost/CAC), you make $15 in profit.
Now, imagine order bumps and upsells pushed that order to $65. Your costs may grow to $45, since only COGs and shipping go up — the CAC stays the same, because you’ve already paid to acquire the customer.
Even so, you will have made $20 in profits (a 25% hike)!
That’s why increasing AOV is one of the most powerful ways to improve profitability.
The default WooCommerce checkout is rigid and limiting
If you are using the default WooCommerce setup, chances are, you are missing out on that extra revenue!
That’s because the usual checkout process…
* can be distracting or overwhelming for many, leading to cart abandonment.
* doesn’t allow you to make any relevant offers that could meaningfully increase revenue per order.
That’s Exactly What WPFunnels Will Help You Fix
WPFunnels was built to be the go-to WooCommerce funnel builder that comes with a complete toolkit to help you take control of the checkout experience, from designing a custom WooCommerce checkout page to setting up one-click upsells and order bumps that convert.
Whether you run a product store, a subscription service, or sell digital goods, you can significantly increase your average order value — more revenue from the same buyers, without additional costs, developers, or expensive SaaS tools.
Getting Started Is Simple
- Plan your WooCommerce funnel on a visual canvas.
- Get started with a quick funnel template that suits you.
- Set up an optimized checkout page to replace your default checkout page.
- Add order bumps and upsell offers to your checkout flow.
- Launch and watch your AOV grow.
**In the free plugin, you can add 1 order bump and 1 one-click upsell offer after checkout in each funnel.
The entire process is visual, no-code, and manageable from your WordPress dashboard, taking less than 10 minutes to set up.
Watch how Darrel Wilson used WPFunnels to create sales funnels:
Curated Solutions To Turn Your WooCommerce Store Into A Revenue Engine
Every feature in WPFunnels is built to help you grow your revenue and reduce technical overwhelm.
👉 Complete WooCommerce Funnel Builder
With WPFunnels, you get to plan the whole checkout flow for your buyers on a visual canvas.
You can even plan exclusive funnels for specific products, starting from the landing page to checkout to post-purchase offers.
- Easily replace your store’s default checkout with a proven layout.
- Get well-designed templates to create funnels in minutes.
- Define conditional storewide checkout flows with custom offers.
- Add order bumps and one-click upsells relevant to the checkout flow.
- Create product funnels, lead funnels, and revenue-focused WooCommerce sales funnels without any coding.
Every step of the funnel is connected, trackable, and fully customizable.
You plan the entire buyer journey visually: add funnel steps, define conditional flows, and manage everything from one place. It’s one of the most intuitive WooCommerce funnel builders out there.
🌟 Conditional WooCommerce Funnels (Pro) 🌟
One unique feature you will get with WPFunnels Pro is the ability to make conditional offers based on the products in the buyer’s cart.
Define curated funnels for specific conditions, such as product category, cart total, specific items, etc., and add dynamic upsell offers and relevant order bumps that feel more personalized.
When a customer meets the conditions, they automatically enter this custom funnel, leading to more offer acceptance and higher AOV.
It gives you more control, while it makes every buyer feel special.
Learn More About WPFunnels’ Conditional WooCommerce Funnels
👉 Custom WooCommerce Checkout Builder
The default WooCommerce checkout page is functional, but it’s not entirely optimized the way you want it to be.
WPFunnels lets you create a fully customized storewide checkout flow to replace your default WooCommerce checkout.
You can design the checkout page, use one of the proven checkout form layouts, and edit the checkout fields, so that your checkout process has lower friction and encourages higher purchase completion.
You get full design control without touching a line of code:
- Single-column and two-column checkout layouts
- Modern simple checkout layouts like Shopify
- Two-step and multi-step checkout options (Pro)
- Distraction-free express checkout (Pro)
- Built-in checkout field editor with drag-and-drop (Pro)
- Custom typography and design styling
In a sense, you can consider WPFunnels a WooCommerce checkout builder that’s built with conversion in mind so that every element of the page works toward getting customers to complete their purchase.
Learn More About WooCommerce Checkout Customization With WPFunnels.
🌟 Checkoutify — WooCommerce Checkout Customizer (Pro) 🌟
While you already get exclusive checkout optimization tools, WPFunnels Pro includes a unique add-on, Checkoutify. It is a modern WooCommerce checkout customizer that gives you deep control over your checkout form design and layout.
If you want to go beyond the initial checkout customization options, you may use Checkoutify for advanced control.
- Drag-and-drop field editor
- Full design and layout customization
- Multi-step checkout forms
- Custom order bump placements
- Gutenberg block and Elementor widget support
Learn more about Checkoutify
👉 One-Click Upsells & Downsells for WooCommerce
One of the most effective ways to increase revenue per customer is to make a compelling offer right after checkout, when buyer intent is at its peak.
With WPFunnels, you can easily make one-click upsell and downsell offers after checkout, which doesn’t interrupt the basic checkout process.
Once a customer completes their purchase, you present a relevant upsell offer, which buyers can accept with one click (no need to re-enter payment details). It’s a proven strategy for increasing average order value without adding friction. (We used it ourselves and earned 14% additional revenue at a recent launch campaign).
- Post-purchase one-click upsell offers
- Conditional offers based on what the customer purchased (Pro)
- Exclusive funnel-only discounts
- Support for major payment gateways, including Stripe, PayPal, and Mollie
- Post-purchase upsell support for any payment gateway, including Razorpay, MBWay, Mercado Pago, and more (Pro)
Learn More About Using WooCommerce One Click Upsell Offers
👉 WooCommerce Order Bumps
An order bump is a quick offer you make right on the checkout page, which customers can add to the cart with a single click. Since the buyer is in a paying mood, if the offered product is relevant to the cart and the cost is not too much, many buyers will accept it.
If used correctly, it can noticeably increase your revenue per transaction without extra effort.
With WPFunnels, you can add and customize order bumps for your custom WooCommerce checkout page or any product funnel.
- Place a single order bump (free) or multiple order bumps (Pro)
- Choose anywhere on the checkout form.
- Up to 13 order bump layouts.
- Exclusive discounts on the bump offer
- Custom offer title, description, and pre-built layouts
- Dynamic order bumps based on products in cart (Pro)
Learn More About Using WooCommerce Order Bumps
👉 Pre-Made Funnel Templates for WooCommerce Stores
Apart from helping you increase AOV, we want to make sure you get to scale through minimal effort.
So, with WPFunnels, you don’t need to worry about building a funnel from scratch. You can choose from several niche-specific, pre-made funnel templates, so you can launch a complete WooCommerce sales funnel in minutes.
Each template is fully customizable and comes with dedicated widgets for Gutenberg, Elementor, Divi, Bricks, and Oxygen Builder.
Whether you’re selling physical products, digital downloads, courses, or subscriptions, there’s a template built for your use case.
Check Out WPFunnels’ Exclusive Funnel Templates
👉 Free Lead Generation Funnels
For long-term growth, you must invest in lead generation to get maximum results via email marketing (the most powerful marketing channel for any business today).
So, WPFunnels, besides being a WooCommerce upsell plugin and sales funnel builder, you can also set up fully functional lead generation funnels for free. Plus, you can connect it to Mail Mint (free) to manage those leads and run email campaigns or trigger automated follow-ups to increase repeat buyers.
- Custom landing pages for lead magnets and offers
- Free Opt-in form to collect name and email address
- Custom fields for opt-in form (Pro)
- Admin notifications on new lead submissions
- Mail Mint integration for automated email campaigns
It’s a rare free funnel builder in WordPress that gives you full-fledged lead generation without a paid plan.
Learn to create a lead generation funnel for free:
👉 Detailed Funnel Analytics & A/B Testing (Pro)
For scalable revenue growth, you require data to ensure you are on track with what is working and what is not.
With WPFunnels, you get detailed funnel analytics for key metrics that matter:
- Visitors and conversion rate per page
- Revenue from checkout
- Revenue from order bumps
- Revenue from upsells and downsells
- Average Order Value (AOV)
You can also run A/B split tests on any funnel page to identify the highest-converting design, offer, or layout.
This ensures your WooCommerce funnel builder (or WordPress funnel builder) is not just functional, it is optimized continuously.
Learn More About Funnel Analytics & A/B Testing
👉 Page Builder Compatibility
WPFunnels works with the page builders you already use. You don’t need to switch your workflow to build high-converting funnels. Supported builders include Gutenberg, Elementor, Divi, Oxygen Builder, and Bricks.
All pre-made funnel templates come with dedicated widgets for each builder.
👉 Email Automation For Your Funnels (Pro)
Email follow-ups are often necessary to ensure your buyers retain after they take the offers from your funnels.
Hence, you can build dedicated email automation workflows for each step of your funnels (within the visual canvas).
This is a special integration between WPFunnels Pro and Mail Mint Pro, where you get to trigger email automation based on buyers’ actions in specific funnels, so that you can follow up with instructions, more recommendations, or even more offers.
In fact, you can even trigger recovery emails if someone rejects an offer.
This allows you to combine WooCommerce sales funnels with email marketing automation for long-term customer value growth.
Learn More About Email Automation With WPFunnels
More Features Worth Knowing
- Integration with 15+ CRMs and automation tools, including FluentCRM and PabblyConnect (Pro)
- Creating Course Funnels for TutorLMS and LearnDash
- Offline payments support
- Webhooks support (Pro)
All WPFunnels Free & Pro Features
View All Free Features | View All Pro Features
Can’t find what you are looking for? 👤 Let us know!
Why WPFunnels Over Other WooCommerce Funnel Plugins?
WPFunnels is intentionally built for WooCommerce, which means every feature, from checkout customization to order bumps to conditional funnels, is designed to work natively with your WooCommerce products, payments, and store settings. There’s no awkward workaround or third-party bridge needed.
It’s a strong, cost-effective alternative to plugins like CartFlows or FunnelKit, with a focus on the tools you actually need to increase your revenue (primarily through AOV lift), without the bloat or the steep learning curve.
WPFunnels is also an affordable alternative to ClickFunnels.
We promise you the following:
- WPFunnels will be easier to use compared to other tools.
- You will see visible results in AOV growth within a week or two.
- You won’t have to pay extra as you scale.
- We have top-notch support to help you at all times.
Get Started with WPFunnels
If you’re a WooCommerce store owner looking to increase average order value, reduce checkout abandonment, and build a complete WooCommerce sales funnel without leaving your WordPress Dashboard, then start using WPFunnels today.
Get Started For Free | Check Out WPFunnels Pro
🤩 Join The WPFunnels Community On Facebook 🤩
Join our bustling funnel community and connect with thousands of WooCommerce store owners and funnel builders. Take part in discussions, see how others are building high-converting sales funnels, and stay updated on exciting new features!
Privacy Policy
If you explicitly opt in to usage tracking, we collect specific telemetry data via PostHog to improve plugin performance and troubleshoot issues.
What Data is Collected?
No data is collected by default. If you provide consent, the following information is gathered:
* System Environment: WordPress version, PHP version, and active theme/plugin names.
* Plugin Details: WPFunnels version and non-sensitive configuration settings.
* Usage Patterns: Feature usage and in-plugin page views.
* Contact Info: Site administrator email address.
How to Request Data Removal
You can revoke your consent at any time. If you would like your previously collected data to be deleted from our systems, please contact us at:
Email: support@getwpfunnels.com
WPFunnels is a WooCommerce funnel builder that lets you visually design the entire customer journey.
- You may improve the overall checkout experience of buyers when they are ready to check out (with custom checkout pages, personalized order bumps, and one-click upsells)
- Or, you may create dedicated sales funnels for specific products along with their own custom landing, checkout, and offer pages.
Unlike most WooCommerce plugins that only focus on one feature (such as upsells or checkout customization), WPFunnels gives you a complete toolkit to increase your store’s average order value.
With WPFunnels, you can:
• Set up a storewide checkout that applies across your entire store
• Build dedicated funnels for specific products
• Plan funnel flows on a visual canvas
• Create an optimized WooCommerce checkout page
• Add WooCommerce order bumps on the checkout page
• Create WooCommerce one-click upsell and downsell offers after checkout (free plan includes 1 upsell; unlimited upsells and downsells in Pro)
• Set conditional offers based on what’s in the buyer’s cart (Pro)
• Track funnel performance with analytics (Pro)
• Run A/B tests on funnel steps (Pro)
• Integrate with payment gateways and automation tools
Everything is managed from one place inside your WordPress dashboard.
If you have moderate traction (at least 500 traffic per month and a 1-2% conversion rate), then you can easily increase your revenue by 20-30% simply by focusing on AOV.
Sure, you could invest in getting more traffic or working on CRO. But if all the buyers do is place a single order, then you will still be stuck with stagnant profit margins because your acquisition costs will increase.
Hence, if you focus on AOV, you will have the chance to ensure you earn more than usual from every buyer without having to spend extra on acquisition costs.
WooCommerce sales funnel is a structured buying journey designed to convert visitors into buyers and increase the value of each order.
Instead of sending customers straight to a basic checkout page, a funnel guides them through optimized steps that increase conversions and revenue.
With WPFunnels, you can set this up in two ways:
-
Storewide checkout
Replace the default WooCommerce checkout with a frictionless one, add order bumps and one-click upsells based on products in the cart, and let customers feel they are shopping from the store like usual, while you earn more from every order. -
Dedicated funnels
Create a custom journey (landing page, checkout with order bump, one-click upsell page, thank you page) for a specific product to run dedicated campaigns around it.
In both cases, you have the tools needed to increase average order value (using order bumps and post-purchase upsells), and increase conversions (using custom discounts, frictionless checkout, personalized offers based on conditions, etc.).
Overall, you can earn more without focusing heavily on increasing traffic.
Most WooCommerce stores rely on the default checkout flow. This limits your ability to increase revenue without heavily investing in paid acquisition or traffic.
A WooCommerce funnel builder helps you optimize this process by allowing you to:
• Customize the checkout experience storewide
• Add order bump offers during checkout
• Show one-click upsell offers after checkout
• Set conditional offers based on the buyer’s cart (Pro)
• Design a complete funnel flow for your products when you need one
This allows you to increase conversions and average order value without needing additional traffic.
This reliable sales funnel builder makes it possible to create and launch these revenue-focused checkout funnels directly inside WordPress, without relying on expensive SaaS tools.
WPFunnels is built primarily for WooCommerce store owners who want to increase revenue (or AOV) and optimize their checkout experience — whether you sell physical products, digital products, courses, subscriptions, or memberships through WooCommerce.
The Plugin is a great fit for you if you are a(n):
• eCommerce store owner
• Digital product seller
• Course creator using WooCommerce
• Membership and subscription business
• Marketing agency managing WooCommerce stores
If you want a quick win, you can start with a storewide checkout in minutes. If you want a fully custom journey for a specific product or campaign, you can build a dedicated funnel instead.
Overall, it’s the perfect solution for building high-converting eCommerce funnels.
If you simply want to create lead generation funnels, you only need WPFunnels. To be able to manage the leads, you may use Mail Mint.
To create sales funnels, you will simply need WooCommerce and WPFunnels installed.
Then, depending on your requirements, you can choose your own page builder to design the pages. We recommend using Elementor.
These are enough to start creating funnels.
You can create a working WooCommerce sales funnel in just a few minutes.
If you want a quick win, set up a storewide checkout: turn it on, add order bumps or upsells, and you’re done in minutes — no new pages to design.
If you want a fully custom journey for a specific product, WPFunnels includes ready-to-use funnel templates:
- Choose a funnel template
- Customize your funnel pages
- Set up checkout offers such as order bumps or upsells
- Launch the funnel
Most users can create their first funnel in less than 10 minutes.
No. Once a customer completes the payment for their original order, they don’t need to enter their payment details again to accept a one-click upsell. They can simply accept the offer with one click, and it will be added to the order.
No. Your existing WooCommerce product pages will continue to work as they are.
For a storewide checkout, your funnel journey begins from the checkout step. The product page remains as is.
When a person wants to checkout, that’s when he/she enters the funnel. In this case, you can customize the checkout experience, add order bumps, show one-click upsells or downsells (Pro), and create a custom thank you page.
So no need to redesign the product page.
If you create a regular sales funnel, you get a custom journey with a custom landing page, checkout, and offer pages. This funnel is not visible on your website. You simply choose the product that will be sold in this funnel and bring traffic into its landing page with separate marketing efforts.
Either way, there’s no need to rebuild your products or redesign your entire store. You can start with one product or a few products first, and then build for more products whenever you’re ready.
No. WPfunnels comes with different types of templates that meet the design and structure requirements to sell different types of products and courses.
No coding is required.
This WooCommerce upsell plugin works with popular page builders such as Elementor, Gutenberg, Divi, Bricks, and Oxygen. You can simply use the builder you are comfortable with to design your funnel pages.
The plugin also provides pre-built templates and funnel elements to make the process easier.
Currently, WPFunnels works well with Gutenberg, Elementor, Bricks, Divi, and Oxygen Builder. We’re looking to support more page builders soon.
You will get to add important page elements such as the Next Step button, Checkout form, etc when designing your pages.
If you use Gutenberg, Elementor, Oxygen, Bricks, or Divi, you will get their respective blocks, widgets, and modules for funnel creation.
Meanwhile, you may use our shortcodes for other page builders.
WPFunnels is designed to work with most WooCommerce-compatible WordPress themes.
Since the plugin works directly with WooCommerce and popular page builders, it integrates well with themes such as:
– Astra
– Kadence
– Blocksy
– Storefront
– GeneratePress
– WoodMart
– Flatsome
– And most other WooCommerce themes
If you use a highly customized or niche theme, we recommend testing your funnel in a staging or local environment. If you notice any issues, let us know, and we will get it fixed soon.
No. WPFunnels is built to work efficiently with WooCommerce and only loads the resources required for your funnels.
Your store’s overall performance depends on several factors, including your hosting environment, theme, installed plugins, and page builder. WPFunnels is designed to fit naturally into your existing WooCommerce setup without adding unnecessary overhead.
For the best performance, we recommend:
– Using quality WordPress hosting
– Keeping WordPress, WooCommerce, and your plugins updated
– Using a caching and image optimization solution
– Avoiding unnecessary plugins running on your store
With a properly optimized WooCommerce website, you can create high-converting funnels while maintaining a fast shopping experience.
Yes. WPFunnels comes with built-in support for Facebook Pixel and Google Tag Manager.
You can add your Facebook Pixel ID or Google Tag Manager ID from Settings → Events & Other Integrations.
Once configured, when creating funnels, you can enable tracking for all the pages in the funnel for useful metrics, which include:
– View Content
– Add to Cart
– Initiate Checkout
– Add Payment Info
– Purchase
With WP Funnels, you can create different types of WooCommerce funnels to increase revenue and conversions.
Using a Storewide checkout — apply an optimized checkout, order bumps, and upsells across your entire store instantly, without building separate funnel pages.
Build Dedicated funnels — create a custom journey for specific products or campaigns, such as:
• WooCommerce product sales funnels
• Checkout sales funnel with order bumps
• One-click upsell funnels
• Lead generation funnels
• Course funnels (for courses sold via WooCommerce)
• Subscription funnels
• Product launch funnels
You can also create conditional funnels based on the products in a customer’s cart (Pro), allowing you to show more relevant offers.
The free plugin lets you create up to 3 funnels and 3 store-wide checkouts. And on each, you can add 1 order bump and 1 one-click upsell after checkout (which no other tools offer for free).
Plus, you will get a few pre-built templates to save you some time.
However, other than eCommerce funnels, WPFunnels will also let you build the following:
- Opt-in Lead Generation Funnel
- Subscription Funnels
- Free Webinar Funnel
- Paid Webinar Funnel
- Tripwire Funnel
- Squeeze Page Funnel
- Simple Video Sales Funnel
- Hero Funnel To Get Social Followers
- Free Consultation Funnel
- Cross-sell Funnel
- Membership Sales Funnel (coming soon)
- Lead Magnet Funnels
- Survey Funnel (coming soon)
- Mixture of multiple sales funnels – Hybrid funnels
These aren’t necessarily for eCommercestores, but are some additional types of funnels using the plugin.
If you can’t find a certain feature that you think is available in the plugin, you can open a thread and mention the feature.
And if there is a feature that is not available in the plugin but you think will be helpful for building funnels, you can let us know here.
You can report security bugs through the Patchstack Vulnerability Disclosure Program.
The Patchstack team helps validate, triage, and handle any security vulnerabilities. Report a security vulnerability.
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