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FOR GAMING PUBLISHERS

AI bots are serving your walkthroughs.Your ad impressions are zero.

Game guides, tier lists, patch notes, and walkthroughs are the most-scraped gaming content. AI agents answer player questions with YOUR data — and you get nothing. Charge per query instead.
Gaming guides are among the top 5 most-scraped content categories

These publishers are charging AI agents for content access. Why aren't you?

Allrecipes

Allrecipes

Food Network

Food Network

CoinDesk

CoinDesk

Ars Technica

Ars Technica

Reuters

Reuters

Investopedia

Investopedia

WebMD

WebMD

TripAdvisor

TripAdvisor

Healthline

Healthline

TechCrunch

TechCrunch

The Verge

The Verge

NYT

NYT

BBC

BBC

Stack Overflow

Stack Overflow

Lonely Planet

Lonely Planet

Epicurious

Epicurious

Mayo Clinic

Mayo Clinic

Khan Academy

Khan Academy

WIRED

WIRED

CNN

CNN

Allrecipes

Allrecipes

Food Network

Food Network

CoinDesk

CoinDesk

Ars Technica

Ars Technica

Reuters

Reuters

Investopedia

Investopedia

WebMD

WebMD

TripAdvisor

TripAdvisor

Healthline

Healthline

TechCrunch

TechCrunch

The Verge

The Verge

NYT

NYT

BBC

BBC

Stack Overflow

Stack Overflow

Lonely Planet

Lonely Planet

Epicurious

Epicurious

Mayo Clinic

Mayo Clinic

Khan Academy

Khan Academy

WIRED

WIRED

CNN

CNN

Your Content Feeds AI. Your Revenue Feeds Nothing.

Your game guide in an AI answer — zero clicks back to your site.

50-70%

Traffic Lost

Recipe sites, how-to blogs, and info sites report 50-70% traffic declines. AI Overviews answer the question. Users never click.

$2B/Year

Gone

IAB Tech Lab estimates $2 billion in annual ad revenue losses across publishing. AI crawlers hit your site 50,000 times a day. Referral traffic back? 0.7%.

Licensing?

Not For You.

NYT gets $250M. Forbes gets direct deals. You get nothing. Enterprise licensing solutions exist, but they're built for the top 0.1%. Mid-tier publishers are left out.

This Is What AI Agents Do With Your Content.For Free.

Every one of these queries uses YOUR content. Right now, you earn nothing. With xpay, every query is a revenue event.
AI Agent Query

"What is the best build for a Paladin in Elden Ring DLC?"

Sourced from [yoursite.com] game guides
Without xpay: $0.00
With xpay: $0.05
AI Agent Query

"How do I beat the final boss in Baldur's Gate 3?"

Sourced from [yoursite.com] walkthrough database
Without xpay: $0.00
With xpay: $0.04
AI Agent Query

"Compare the top meta decks in Marvel Snap this season"

Sourced from [yoursite.com] competitive strategy
Without xpay: $0.00
With xpay: $0.06

Live in 5 Minutes. Seriously.

01

Paste Your URL

Drop your RSS feed, sitemap, or website URL. We auto-detect your content, articles, and vertical. No code. No infrastructure changes.

02

We Generate an API Endpoint

A lightweight MCP endpoint goes live at yoursite.mcp.xpay.sh. AI agents can now discover and query your content. No CDN integration needed.

03

1,000+ AI Tools Start Paying You

Your content appears in our Discovery Hub. AI agents find it, query it, pay per call. Revenue lands in your account. 95% goes to you, 5% platform fee.

We Don't Replace Your Ad Network.We Monetize What They Can't.

Gaming walkthroughs, strategy guides, and build recommendations are among the most AI-scraped content online. AI gaming assistants use your content to answer player questions — without ever loading your ads.
Ezoic
AdPushup
Setupad
xpay

Ezoic: AI-powered monetization for gaming content sites

AdPushup: Revenue optimization for gaming publishers

Setupad: Header bidding for gaming and esports sites

Your ad network earns $0 from the 30-50% of traffic that comes from AI bots. We fix that.

AI Agents Are Already Buying Data.Are They Buying Yours?

We are actively onboarding premium publishers to our Discovery Hub. Secure your priority placement before your competitors do.

527%

AI agent traffic growth in 2025

1,000+

AI tools in Discovery Hub

$0

Setup cost for publishers

What Your Content Could Earn From AI

Monthly pageviews from AI/bots: 250,000

Price per query: $0.05

Conversion rate: 8%

Estimated monthly AI revenue

$1,000

Compare: Your current ad CPM pays ~$5-25 per 1,000 human views. AI agents don't see ads. This is the only way they pay.

Get Agent-Ready Free

See How xpay Compares

xpay vs Ezoic
xpay vs AdPushup
xpay vs Setupad
Related Reading

How Publishers Are Making AI Agents Pay for Content

Beyond Display Ads: New Revenue Streams in the AI Age

Your Ad Revenue Isn't Coming Back.Your AI Revenue Starts Today.

AI agent traffic grew 527% in 2025. Every query is a revenue event — if you're agent-ready.
Self-serve · Instant settlement · Any publisher size · $5 free credits
Gaming guides and walkthroughs are among the top 5 most-scraped content categories by AI agents

Gaming Publisher Monetization FAQ

Common questions about monetizing AI agent traffic

xpay charges AI gaming assistants a per-query fee every time they serve your walkthroughs, tier lists, or patch notes. You earn revenue from AI bot traffic that currently bypasses your site and ad impressions entirely.

Gaming publishers on xpay typically charge $0.03-$0.08 per AI query. Time-sensitive content like patch notes and meta tier lists can command higher per-query rates due to frequent updates and high demand.

Yes. AI gaming assistants need accurate, up-to-date guides and strategies to help players. xpay makes per-query payments automatic via the x402 protocol — agents pay seamlessly without any manual process.

No, xpay is complementary to your existing ad network. Display ads and sponsorships continue monetizing human gamers visiting your site, while xpay captures new per-query revenue from AI agents that never see your ads.

About 5 minutes. Paste your gaming site URL, set your per-query price, and xpay generates your monetization endpoint. No site redesign or gaming platform integration needed.

x402 Logo

We're building essential tools that sit between AI agents and autonomous payments, ensuring agents never overspend while enabling instant API monetization.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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