AI agents use your stats and analysis.Your pageviews stay at zero.
Scores, standings, player stats, match previews — AI agents answer millions of sports queries daily using YOUR data. Your display ads and subscriptions see none of it. Charge AI per query instead.
These publishers are charging AI agents for content access. Why aren't you?
Allrecipes
Food Network
CoinDesk
Ars Technica
Reuters
Investopedia
WebMD
TripAdvisor
Healthline
TechCrunch
The Verge
NYT
BBC
Stack Overflow
Lonely Planet
Epicurious
Mayo Clinic
Khan Academy
WIRED
CNN
Allrecipes
Food Network
CoinDesk
Ars Technica
Reuters
Investopedia
WebMD
TripAdvisor
Healthline
TechCrunch
The Verge
NYT
BBC
Stack Overflow
Lonely Planet
Epicurious
Mayo Clinic
Khan Academy
WIRED
CNN
Your Content Feeds AI. Your Revenue Feeds Nothing.
Your sports stats in an AI answer — zero clicks back to your site.
50-70%
Traffic Lost
Recipe sites, how-to blogs, and info sites report 50-70% traffic declines. AI Overviews answer the question. Users never click.
$2B/Year
Gone
IAB Tech Lab estimates $2 billion in annual ad revenue losses across publishing. AI crawlers hit your site 50,000 times a day. Referral traffic back? 0.7%.
Licensing?
Not For You.
NYT gets $250M. Forbes gets direct deals. You get nothing. Enterprise licensing solutions exist, but they're built for the top 0.1%. Mid-tier publishers are left out.
This Is What AI Agents Do With Your Content.For Free.
Every one of these queries uses YOUR content. Right now, you earn nothing. With xpay, every query is a revenue event.
"Who are the top fantasy football sleepers for Week 12?"
With xpay: $0.08
"Compare LeBron James vs Michael Jordan career stats"
With xpay: $0.06
"What are the odds for the Champions League final?"
With xpay: $0.10
Live in 5 Minutes. Seriously.
01
Paste Your URL
Drop your RSS feed, sitemap, or website URL. We auto-detect your content, articles, and vertical. No code. No infrastructure changes.
02
We Generate an API Endpoint
A lightweight MCP endpoint goes live at yoursite.mcp.xpay.sh. AI agents can now discover and query your content. No CDN integration needed.
03
1,000+ AI Tools Start Paying You
Your content appears in our Discovery Hub. AI agents find it, query it, pay per call. Revenue lands in your account. 95% goes to you, 5% platform fee.
We Don't Replace Your Ad Network.We Monetize What They Can't.
Sports stats, analysis, and commentary power AI fantasy sports tools, betting assistants, and sports news bots. Your ad network monetizes the humans watching highlights. xpay monetizes the AI querying your stats.
Raptive: Premium ad management for sports media
Mediavine: Popular with sports blogs and fan sites
Publift: Programmatic optimization for sports publishers
Your ad network earns $0 from the 30-50% of traffic that comes from AI bots. We fix that.
AI Agents Are Already Buying Data.Are They Buying Yours?
We are actively onboarding premium publishers to our Discovery Hub. Secure your priority placement before your competitors do.
527%
AI agent traffic growth in 2025
1,000+
AI tools in Discovery Hub
$0
Setup cost for publishers
What Your Content Could Earn From AI
Monthly pageviews from AI/bots: 300,000
Price per query: $0.05
Conversion rate: 6%
$900
Compare: Your current ad CPM pays ~$5-25 per 1,000 human views. AI agents don't see ads. This is the only way they pay.
Get Agent-Ready FreeYour Ad Revenue Isn't Coming Back.Your AI Revenue Starts Today.
AI agent traffic grew 527% in 2025. Every query is a revenue event — if you're agent-ready.
Self-serve · Instant settlement · Any publisher size · $5 free creditsSports analytics and stats content sees 4x higher AI query volume during major sporting events
Sports Publisher Monetization FAQ
Common questions about monetizing AI agent traffic
With xpay, AI agents pay per query every time they reference your scores, standings, player stats, or match analysis. You set the per-query price and earn automatically.
Yes. xpay lets you adjust your per-query pricing anytime. During major events like the World Cup or NFL playoffs, AI query volume spikes 4x, so higher per-query rates during peak periods can significantly boost revenue.
Yes. xpay works with any content AI agents access, including live scores and real-time stats. AI agents pay per query for the freshest data, and real-time content commands premium per-query rates.
No, xpay is complementary to your display ads and subscriptions. It captures AI agent traffic that never visits your site, adding a new revenue stream on top of existing monetization.
About 5 minutes. You paste your site URL into xpay, configure your per-query price, and start earning from AI agent traffic immediately.