Luma Pricing

Luma pricing starts at $0/mo for the Free plan; paid Luma Plus plan starts at $59/mo (billed annually, 14% discount).

Luma's cheapest business-usable plan is Luma Plus at $59/mo. Provides 0% platform fee and higher invite limits suitable for small businesses.

Yes — Luma publishes a free tier. Unlimited events and guests, 5% platform fee for paid events.

Yes — Luma's purchase motion is self-serve. A checkout URL is published on the pricing page. No demo is required.

xpay scored Luma as agent-ready: every advertised plan is self-serve with public pricing. Luma publishes a pricing page with 3 discoverable plan tier(s). No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. All advertised paths route to a sales conversation rather than a self-serve checkout. No public API documentation URL was discovered. A free or freemium tier is offered. For the full purchase simulation see the linked Agent-Ready Index scorecard.

In the Event Registration Ticketing category, xpay's Agent-Ready Index lists alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Luma to compare with 3 nearest peers.