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Luma logo

Luma

Approaching Agent-Ready
Agent-Ready SaaS Index · lu.ma · scored 2026-05-09 · rubric v2.0
Score 62 / 100
Event Registration Ticketing
Free tier

Luma scores 62/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; usage-based / per-token pricing is published; a free entry path exists.

See Luma pricing summaryLive pricing page
Pricing
Luma pricing
As of 2026-05-09 · luma.com/pricing
Free
Free
Unlimited number of events
Unlimited number of guests per event
5% platform fee for paid events
Luma Plus
$59/mo
billed annually
0% platform fee for paid events
5,000 invites and newsletters per week
API access
Priority support
Custom URL for event pages
Score breakdown · rubric v2.0
How Luma scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

13 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
62 / 100
Effective pricing
What it actually costs at typical scale
Free plan for a small event
$0/mo
· Unlimited events and guests· No paid tickets
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 95/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Minimum commit

$708

Minimum term

12 months

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No

Trial

Available, no card

Annual discount

14% off

Competitive intel
Positioning & ecosystem

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Zoom
Agent purchase simulation
Six-step check: can an agent actually buy from Luma?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Luma could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Pricing

tier_count

3

lowest_paid_entry_usd

50

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Pricing
CTAs (16): Discover Events · Sign In · Monthly · Annual · Get Started · Get Luma Plus · API access · Contact Us · Discover · Pricing · App · Help
Price tokens (6): $59 · $50/mo · $200/mo · $400/mo · $600/mo · $800/moBilled annually
Discover EventsSign InPricingUse Luma for free with unlimited events and guests. Upgrade for more invites, 0% platform fee, and more.MonthlyAnnualLumaFreeFree, foreverGet StartedUse Luma for free with:Unlimited number of eventsUnlimited number of guests per eventBlasts and automated reminders via email, SMS, push notification and WhatsAppSend up to 500 invites or newsletters per week through LumaCheck in guests to your events through LumaAccept all credit cards, Apple Pay & Google PayAccept regional payment methods such as iDEAL, Konbini and PayNowSet up ticket types, group purchasing and coupons5% platform fee for paid eventsUnlimited cohosts and event managersUp to 3 admins for your calendarRequire approval or token gating for registrationImport and export data via CSVZoom integration with attendance trackingLuma Plus$59​Save 14%Per month, billed annuallyGet Luma PlusEverything in the free plan, plus:0% platform fee for paid eventsSend up to 5,000 invites and newsletters per week through LumaAbility to collect taxes for ticket salesCheck-in manager role for your eventsCustom URL for event pagesCollect separate first and last names from guests5 calendar admins included, with more seats available for purchaseAutomate workflows with ZapierAPI accessPriority supportEarly access to select featuresLuma Plus prices are in US dollars.Stripe, our payment processor, charges a credit card fee (typically 2.9% + 30 cents). The platform fee is on top of the Stripe fee.Add-OnsLuma Plus co…
You work at Luma?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Event Registration Ticketing stack up.

Evaluating Luma?
Compare the agent-ready picks in Event Registration Ticketing.

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Are you Luma? Something off in this listing?
Agent-Ready Spec
Luma
Approaching Agent-Ready

62

/ 100 (rubric v2.0)
Category

Event Registration Ticketing

Pricing model

Pricing

Tier count

3

Free tier

Yes

Lowest paid entry

$50/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from luma.com/pricing
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
95/100 · v2.1
Canonical answer

Luma pricing starts at $0/mo for the Free plan; paid Luma Plus plan starts at $59/mo (billed annually, 14% discount).

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Approaching Agent-Ready status under rubric v2.0. Source observed at https://luma.com/pricing.
Agent-friendly features0 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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