This is an info Alert.
x402 Logo
  • Product
    • Become Agent-Ready
      • Merchants
        Agentic Commerce — list your store across ChatGPT, Gemini, Claude & Perplexity
      • Publishers
        Monetize your content when AI agents read, cite, or train on it
      • SaaS Companies
        Treat AI agents as first-class customers with agent-priced checkout
    • Monetize
      • Monetize MCP Server
        Charge per call on any MCP server in 2 minutes
      • Monetize AI Agents
        Turn n8n, Zapier, Activepieces workflows into revenue
      • Agent Feed
        Pay-per-query access to licensed publisher content for your agents
  • Resources
    • xpay Ecosystem
      • xpay✦ Tools
        1,000+ pay-per-use tools for your AI agents
      • Agent-Ready SaaS Index
        25,481 SaaS scored on agent-buyability
      • SaaS Pricing Database
        Pricing pages indexed across 1,000+ categories
      • GitHub
        Open source repositories
    • Agent Building
      • Agent Frameworks
        AI frameworks for building multi-agent systems
      • x402 Integration
        AI frameworks with x402 payment integration
      • Networks
        Blockchain networks supporting x402
    • Company
      • About xpay✦
        Our mission, products, and protocols
      • Blog
        Latest insights and updates
      • Docs
        Complete xpay documentation
  • Pricing
  • Blog
  • Docs
Get Started

  1. Home

  2. /

  3. SaaS Pricing

  4. /

  5. Rule

Rule logo

Rule Pricing

rule.io · Marketing Automation · refreshed 2026-05-06
Marketing Automation
Self-serve checkout
3 tiers
Quick answer

Rule pricing starts at $595/mo for the Professional plan. 3 tiers total including a free tier.

Page fetched 2026-05-09 · rule.io · Tier-based subscription
Rule pricing page screenshot — https://www.rule.io/pricing/
Source · live pricing page on 2026-05-06

www.rule.io/pricing/

Open
Pricing
Rule pricing
As of 2026-05-09 · www.rule.io/pricing/
Free
Free
Unlimited automations and emails
Contact capacity: 250
GDPR compliant
Statistics & reports
Self‑service help center
Professional
$595/mo
flat
Contact capacity: 2,500
Unlimited emails
+100 integrations
Real‑time statistics
Personal support
Enterprise
Sales
Contact sales
Contact capacity: 250,000+
Customer Success Management
Onboarding & best practices
Strategic advice
Dedicated support
Cost calculator
See your real cost on each plan

Adjust seats to compare Rule plans side-by-side and check the annual break-even.

Professional
$595/mo
$595/mo
Open live pricing pageSee agent-readiness analysis
Frequently asked
Rule pricing FAQ

Rule pricing starts at $0/mo for the Free plan; the Professional plan costs $595/mo, and Enterprise pricing is available on request. Billed monthly.

Rule's cheapest business-usable plan is Professional at $595/mo. Provides 2,500 contacts and full feature set for small businesses.

Yes — Rule publishes a free tier. Contact capacity: 250.

Yes — Rule's purchase motion is self-serve. A checkout URL is published on the pricing page. No demo is required.

xpay scored Rule as agent-ready: every advertised plan is self-serve with public pricing. Rule publishes a pricing page with 3 discoverable plan tier(s). No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. Self-serve signup exists alongside a sales-led / custom tier. No public API documentation URL was discovered. For the full purchase simulation see the linked Agent-Ready Index scorecard.

In the Marketing Automation category, xpay's Agent-Ready Index lists alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Rule to compare with 3 nearest peers.

Alternatives in Marketing Automation
Top Rule alternatives by pricing transparency
Termii pricing
termii.com
RinglessVoicemail.AI pricing
ringlessvoicemail.ai
Dittofeed pricing
dittofeed.com
Hubspot Marketing Hub pricing
hubspot.com
SimplyCast 360 pricing
simplycast.com
Smartech pricing
netcoresmartech.com
SeoSamba Marketing Operating System pricing
seosamba.com
Intempt pricing
intempt.com
Browse all Marketing Automation alternatives →
AI agent readiness
Can an AI agent buy from Rule?
Partially Agent-Ready

49

/ 100 in xpay's Agent-Ready SaaS Index

Rule scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See the full scorecardIncludes the 6-step agent purchase simulation, score breakdown across 7 dimensions, and the one-line fix that would lift Rule into the Agent-Ready Verified band.
Quick facts
At a glance
Free access

Contact capacity: 250

Billing cycle

Monthly

Lowest paid

$595/mo

Self-serve checkout

1 tier

Tier count

3

Pricing model

Tier-based subscription

More Marketing Automation alternatives
Most agent-ready

Jumplead

jumplead.com
66

Convertri

convertri.com
66

Lumio

lumio-analytics.com
66

Spur

spurnow.com
65

ActiveTrail

activetrail.com
64
Rule pricing summary derived from a live read of https://www.rule.io/pricing/ on 2026-05-06. For the agent-readiness assessment — including the 6-step purchase simulation and a per-dimension scorecard — see xpay's Agent-Ready SaaS Index entry for Rule.

Explore SaaS pricing across categories

25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.

Browse by category
CRM(500)Content Creation(414)Chatbots(407)AI Writing Assistant(394)Social Media Management(381)Website Builder(343)Seo(317)Project Management(288)Scheduling(270)Survey User Feedback(265)Email Marketing(252)Hr(237)All categories
Available pay-per-run on xpay.tools
FirecrawlExaTavilyApolloHunterJina AIBright DataContext7Alpha VantageReplicatePerplexityParallelBrowse all xpay.tools
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
Stay Updated
Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
Social
  • For Publishers
    • News
    • Finance
    • Dev / Tech
    • Travel
    • View all verticals
  • Agent Feed
    • AI Search Engines
    • RAG Builders
    • Browser Agents
    • Vertical Research
    • Browse full catalog
  • Agent-Ready Index
    • SaaS Pricing Database
    • Agent-Ready SaaS Index
    • Verified band
    • AI & ML
    • Sales & CRM
  • Products
    • Pricing Widget
    • Monetize MCP Server
    • Paywall
    • Smart Proxy
    • Monetize AI Agents
    • xpay x402 Facilitator
  • Agentic Economy
    • Timeline
    • Resources
    • Manifesto
    • Stack
  • Agentic Commerce
    • Get listed
    • xpay Listings · Amazon + Google
    • Pricing
    • Free audit
    • Shopify
    • WooCommerce
    • Apparel & Accessories
    • Health & Beauty
    • Overview
  • Commerce Index
    • Agentic Commerce Ready Index
    • Methodology
    • Pet brands · WooCommerce
    • Pet brands · Shopify
  • Marketplace
    • 🛍️ xpay.deals — agentic storefront for deals
  • Protocols
    • Overview
    • x402
    • MPP
    • UCP
    • ACP
    • AP2
    • TAP
    • A2A
  • Agent Frameworks
    • Overview
    • LangChain
    • CrewAI
    • Claude MCP
    • AutoGPT
    • LangChain vs Mastra
    • LangGraph vs Pydantic AI
  • Company
    • About xpay
    • Blog
    • Docs
    • GitHub
© 2025 Agentically Inc. All rights reserved.
Privacy PolicyTerms of UseAcceptable Use Policy