Rule
Rule scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.
Rule pricing
Free
Free
Professional
$595/mo
flatEnterprise
Contact sales
How Rule scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
0 / 20
Free entry path
7 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
49 / 100
What it actually costs at typical scale
Free plan (0 contacts)
$0/mo
Professional plan (2,500 contacts)
$595/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
partial
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
Unknown
MSA required
Unknown
DPA available
Unknown
Security review required
Unknown
Trial
Available, no card
Positioning & ecosystem
“Drive engagement and growth through smart communication”
Buyer persona
Six-step check: can an agent actually buy from Rule?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Rule could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Pricing — Use Rule's tools and features for free to create successful digital communications. |
| tier_count | 3 |
| lowest_paid_entry_usd | null |
| free_tier | false |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | false |
| self_serve_paid_tiers | 2 |
| sales_only_tiers | 0 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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See agent-ready picksRule
49
/ 100 (rubric v2.0)Marketing Automation
Pricing — Use Rule's tools and features for free to create successful digital communications.
3
No
Sales-led
2 / 0
Auth-walled
No
Not published
2026-05-09
Tier-based subscription
Rule pricing starts at $0/mo for the Free plan; the Professional plan costs $595/mo, and Enterprise pricing is available on request. Billed monthly.
Free plan (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Rule with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Termii
87
RinglessVoicemail.AI
85
Dittofeed
80
Hubspot Marketing Hub
71
SimplyCast 360
71
Smartech
71
SeoSamba Marketing Operating System
69
Intempt
69
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.