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Steer logo

Steer Pricing

steercrm.com · Automotive Marketing · refreshed 2026-05-06
Automotive Marketing
4 tiers
Quick answer

Steer pricing starts at $189/mo for the Booking Tool plan. 4 tiers total.

Page fetched 2026-05-09 · steercrm.com · Tier-based subscription
Steer pricing page screenshot — https://steercrm.com/pricing-plans
Source · live pricing page on 2026-05-06

steercrm.com/pricing-plans

Open
Pricing
Steer pricing
As of 2026-05-09 · steercrm.com/pricing-plans
Booking Tool
Sales
$189/mo
flat
Online booking tool
Reserve with Google
Deferred work upsell
Shop management system sync
Custom QR codes & marketing links
Essentials
Sales
$479/mo
flat
All Booking Tool features
Email & text campaigns
Service reminders
Two-way messaging
Reviews
Ultimate
Sales
$629/mo
flat
All Essentials features
CallerID + Call intelligence
Opportunity hub
After‑hours replies
Digital glovebox
Enterprise
Sales
Contact sales
Cost calculator
See your real cost on each plan

Adjust seats to compare Steer plans side-by-side and check the annual break-even.

Booking Tool
$189/mo
$189/mo
Essentials
$479/mo
$479/mo
Ultimate
$629/mo
$629/mo
Open live pricing pageSee agent-readiness analysis
Frequently asked
Steer pricing FAQ

Steer pricing starts at $189/mo for the Booking Tool plan; paid plans up to $629/mo. Billed monthly.

Steer's cheapest business-usable plan is Essentials at $479/mo. Includes core marketing and messaging features needed for a small auto shop.

Steer does not advertise a free tier on its public pricing page as of 2026-05-06. A free trial may be available on request.

Not currently — Steer's public pricing page routes every advertised plan to a sales contact form.

xpay scored Steer as sales-gated: every advertised plan routes to a sales contact form. Steer publishes a pricing page with 4 discoverable plan tier(s). No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. All advertised paths route to a sales conversation rather than a self-serve checkout. No public API documentation URL was discovered. For the full purchase simulation see the linked Agent-Ready Index scorecard.

In the Automotive Marketing category, xpay's Agent-Ready Index lists alternatives ranked by their ability to support AI agent purchase. Visit the agent-readiness scorecard for Steer to compare with 3 nearest peers.

Alternatives in Automotive Marketing
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autofusion.com
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carbase.com
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promlmsoftware.com
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callrevu.com
Impel pricing
impel.io
TECOBI pricing
tecobi.com
Browse all Automotive Marketing alternatives →
AI agent readiness
Can an AI agent buy from Steer?
Not Agent-Ready Yet

40

/ 100 in xpay's Agent-Ready SaaS Index

Steer scores 40/100 on xpay's Agent-Ready Index v2: partial pricing visibility; usage-based / per-token pricing is published.

See the full scorecardIncludes the 6-step agent purchase simulation, score breakdown across 7 dimensions, and the one-line fix that would lift Steer into the Agent-Ready Verified band.
Quick facts
At a glance
Free access

Not advertised


Billing cycle

Monthly


Lowest paid

$189/mo


Per-unit pricing

2 models priced per undefined


Self-serve checkout

No


Tier count

4


Pricing model

Tier-based subscription

More Automotive Marketing alternatives
Most agent-ready

ActivEngage

activengage.com
2

EBizAutos

ebizautos.com
2

AutoAlert

autoalert.com
2

Steer pricing summary derived from a live read of https://steercrm.com/pricing-plans on 2026-05-06. For the agent-readiness assessment — including the 6-step purchase simulation and a per-dimension scorecard — see xpay's Agent-Ready SaaS Index entry for Steer.

Explore SaaS pricing across categories

25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.

Browse by category
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Available pay-per-run on xpay.tools
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