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Steer logo

Steer

Not Agent-Ready Yet
Agent-Ready SaaS Index · steercrm.com · scored 2026-05-09 · rubric v2.0
Score 40 / 100
Automotive Marketing

Steer scores 40/100 on xpay's Agent-Ready Index v2: partial pricing visibility; usage-based / per-token pricing is published.

See Steer pricing summaryLive pricing page
Pricing
Steer pricing
As of 2026-05-09 · steercrm.com/pricing-plans
Booking Tool
Sales
$189/mo
flat
Online booking tool
Reserve with Google
Deferred work upsell
Shop management system sync
Custom QR codes & marketing links
Essentials
Sales
$479/mo
flat
All Booking Tool features
Email & text campaigns
Service reminders
Two-way messaging
Reviews
Ultimate
Sales
$629/mo
flat
All Essentials features
CallerID + Call intelligence
Opportunity hub
After‑hours replies
Digital glovebox
Enterprise
Sales
Contact sales
Score breakdown · rubric v2.0
How Steer scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

0 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

20 / 20

Free entry path

0 / 7

No sales call required

0 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10


Total
40 / 100
Effective pricing
What it actually costs at typical scale
Single location using Booking Tool
$189/mo
· No add‑ons· Monthly billing
Confidence: high
Small shop using Essentials
$479/mo
· Monthly billing· All Essentials features
Confidence: high
Full‑stack shop using Ultimate
$629/mo
· Monthly billing· All Ultimate features
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Sales-gated
LLM score: 30/100

Can create account

No

Can enter payment method

No

Can upgrade plan

No

Can buy more usage

No

Can cancel online

Yes


Payment methods

card

Human approval recommended

Yes

Pricing transparency

partial

Purchase motion

sales_led

Demo required

Yes

Quote required

Yes


Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

Yes

Refund policy visible

Yes


Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown


Competitive intel
Positioning & ecosystem
Headline

“Simple pricing, big results.”

Buyer persona

smb

Integrations mentioned
Shop management system
Agent purchase simulation
Six-step check: can an agent actually buy from Steer?
✓

Discover price

◐

Select a plan

✗

Pay per task

✓

Avoid a sales call

✗

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Steer could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

"This is the most amazing thing we have deployed in the shop to date." — Still have questions? You can connect with us via chat during business hours or browse the Help Center for answers.

tier_count

4

lowest_paid_entry_usd

189

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

false

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: "This is the most amazing thing we have deployed in the shop to date."
CTAs (40): 617-765-8187 · AutoOps · Mechanic Advisor · Online Booking · Service Reminders · Two-Way Messaging · Reviews · Customer Portal · Customer Segmentation · CallerID+NEW · Call IntelligenceNEW · Analytics & Reporting
Price tokens (8): $189/monthBook a DemoFeatu · $479/monthBook a DemoInclu · $629/monthBook a DemoInclu · $80/monthAdd Pro to your · $100/monthExpertly designe · $189/monthBook a DemoEssen · $479/monthBook a DemoUltim · $629/monthBook a DemoAPPOi
617-765-8187AutoOpsMechanic AdvisorFeaturesEssentialsOnline BookingService RemindersTwo-Way MessagingReviewsCustomer PortalCustomer SegmentationOperationsCallerID+NEWCall IntelligenceNEWAnalytics & ReportingWebsite ChatTo-DosRevenue DriversText & Email CampaignsOpportunity HubNEWDirect MailWebsitesGet more done with easy-to-use AIExplore Steer AIDiagnose quicker with telematicsDemo SteermaticsResourcesEXPLORETemplatesBrowse our library of auto shop marketing templatesEvents & WebinarsLive and on-demand learningSUPPORTHelp CenterFind product help, tutorials, and quick answersSupportGet in touch with our teamMORE OF STEERAbout SteerIntegrationsPartnersCareersWe're Hiring!Join us for a live look at Steer Phones, the feature you've been waiting for, plus fresh updates across both Steer and AutoOps platforms.Watch On-DemandPricingLoginBook a DemoBook a Demo 617-765-8187AutoOpsMechanic Advisor 617-765-8187AutoOpsMechanic AdvisorLoginBook a DemoSTEER PRICINGSimple pricing, big results.Booking Tool$189/monthBook a DemoFeatures you'll love:Online booking toolReserve with GoogleDeferred work upsellShop management system syncCustom QR codes & marketing linksEssentials$479/monthBook a DemoIncludes the Booking Tool, plus:Email & text campaigns Service remindersTwo-way messagingReviewsAbandoned booking follow-upManual to-dosBEST VALUEUltimate$629/monthBook a DemoIncludes Essentials, plus:CallerID+Call intelligenceOpportunity hubAfter-hours repliesDigital gloveboxAutoOps ProEnterpriseCustom…
You work at Steer?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Automotive Marketing stack up.

Evaluating Steer?
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Are you Steer? Something off in this listing?
Agent-Ready Spec
Steer
Not Agent-Ready Yet

40

/ 100 (rubric v2.0)

Category

Automotive Marketing

Pricing model

Not advertised

Tier count

4

Free tier

No

Lowest paid entry

$189/mo

Self-serve / sales-only tiers

0 / 1


Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published


Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from steercrm.com/pricing-plans
Pricing model

Tier-based subscription

Agent-purchase verdict
Sales-gated
30/100 · v2.1
Canonical answer

Steer pricing starts at $189/mo for the Booking Tool plan; paid plans up to $629/mo. Billed monthly.

Cheapest entry

Booking Tool ($189)

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://steercrm.com/pricing-plans.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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