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  7. Act-On

Act-On logo

Act-On

Not Agent-Ready Yet
Agent-Ready SaaS Index · act-on.com · scored 2026-05-09 · rubric v2.0
Score 15 / 100
Marketing Automation
Public API

Act-On scores 15/100 on xpay's Agent-Ready Index v2: partial pricing visibility.

See Act-On pricing summaryLive pricing page
Pricing
Act-On pricing
As of 2026-05-09 · act-on.com/Pricing/
Billed annually only — no monthly option
Professional
Sales
$900/mo
flat
Unlimited access to complete marketing automation program
Multichannel marketing capabilities
Standard email support
Enterprise
Sales
Contact sales
All Professional features plus add‑ons such as Data Studio, ABM, SMS marketing, transactional email, AI agents
Score breakdown · rubric v2.0
How Act-On scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

0 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

0 / 7

Card / wallet / x402 payment

2 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
15 / 100
Effective pricing
What it actually costs at typical scale
Professional plan for 2,500 active contacts
$900/mo
· Pricing based on $900 per month listed for Professional tier· No additional add‑on costs considered
Confidence: medium
Agent purchase verdict
Can an autonomous agent transact here?
Sales-gated
LLM score: 35/100

Can create account

No

Can enter payment method

No

Can upgrade plan

No

Can buy more usage

No

Can cancel online

No

Payment methods

invoice

Human approval recommended

Yes

Pricing transparency

starting_at

Purchase motion

sales_led

Demo required

Yes

Quote required

Yes

Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

No

Refund policy visible

No

Minimum term

12 months

Invoice payment available

Yes

Purchase orders supported

Yes

MSA required

Yes

DPA available

Unknown

Security review required

Unknown

Nonprofit discount

Yes

Competitive intel
Positioning & ecosystem
Headline

“Pay only for the contacts you actually email.”

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Salesforce
Zapier
Cazoomi
Value claims
Active Contacts pricing saves you 30-50%
Agent purchase simulation
Six-step check: can an agent actually buy from Act-On?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Act-On could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Act-On Pricing — Pay only for the contacts you actually email. Never pay for your entire database size. Our revolutionary Active Contacts pricing saves you 30-50%.

tier_count

2

lowest_paid_entry_usd

900

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

https://act-on.com/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Act-On Pricing
CTAs (40): Skip to content · Product · Product Overview · Email Marketing · MarTech Stack Integrations · Multichannel Marketing · Automated Lead Generation · Lead Scoring · Analytics & Reporting · SMS Marketing Software · Artificial Intelligence · Services & Support
Price tokens (1): $900 per month FEATURES Unl
Skip to content Product Product Overview Email Marketing MarTech Stack Integrations Multichannel Marketing Automated Lead Generation Lead Scoring Analytics & Reporting SMS Marketing Software Artificial Intelligence Services & Support Support Packages Professional Services Email Deliverability Services Already a customer? Log in here. View Blog Contact Us Solutions Solutions Overview Acquire Customers Build Brand Loyalty Drive Efficiency Generate Pipeline Retain Customers Already a customer? Log in here. View Blog Contact Us Why Act-On Why Act-On Act-On’s Vision Partners Act-On vs HubSpot Act-On vs Marketo Act-On vs Pardot Act-On vs Eloqua Already a customer? Log in here. View Blog Contact Us Industries Industries Overview Financial Services Banking and Credit Unions Financial Advisors HR Manufacturing Healthcare Insurance Mgmt. Consulting Agencies Already a customer? Log in here. View Blog Contact Us Pricing Learn Content Library Blog Case Studies Datasheets Demos eBooks Press Webinars Customer Resources Training Knowledge Events Already a customer? Log in here. View Blog Contact Us Contact Login Search Login Demo Act-On Pricing Pay only for the contacts you actually email. Never pay for your entire database size. Our revolutionary Active Contacts pricing saves you 30-50%. Get a Custom Quote Smarter Pricing Only pay for the contacts you actually email, not your entire database. Retain Insights Preserve non-active contacts' engagement history to leverage when they become activ…
You work at Act-On?
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Evaluating Act-On?
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Are you Act-On? Something off in this listing?
Agent-Ready Spec
Act-On
Not Agent-Ready Yet

15

/ 100 (rubric v2.0)
Category

Marketing Automation

Pricing model

Not advertised

Tier count

2

Free tier

No

Lowest paid entry

$900/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from act-on.com/Pricing/
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Sales-gated
35/100 · v2.1
Canonical answer

Act-On pricing starts at $900/mo for the Professional plan; no free plan; paid plans up to $900/mo. Billed annually.

Cheapest entry

Professional plan ($900) · sales-led

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://act-on.com/Pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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