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  5. Sms Marketing

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  7. ClickSend

ClickSend logo

ClickSend

Partially Agent-Ready
Agent-Ready SaaS Index · clicksend.com · scored 2026-05-06 · rubric v1.1
Score 58 / 100
Sms Marketing
Self-serve checkout
Public API

ClickSend publishes a pricing page with 5 discoverable plan tier(s). No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. Self-serve signup exists alongside a sales-led / custom tier. Public API documentation is reachable without an auth wall.

See ClickSend pricing summaryLive pricing page
Pricing snapshot
Send and save on SMS pricing — Send and receive SMS messages.
As of 2026-05-06 · derived from www.clicksend.com/in/pricing/in/#sms
Tier 1

Higher volume

Tier 2

Higher volume

Tier 3

Higher volume

Tier 4

Higher volume

Snapshot rendered from xpay's extracted pricing signals. The full tier list lives on the live page — see source link above.
Score breakdown · rubric v1.1
How ClickSend scores on the agent-ready dimensions

Public pricing

15 / 15

Usage-based / metered

0 / 25

Self-serve checkout

15 / 15

Public API

15 / 15

Low / no minimum

0 / 10

Unauth automated payment

3 / 10

Bonus (machine-readable pricing)On top of /100 base

0 / 5

Total
58 / 100
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 45/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

No

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

Yes

Pricing transparency

contact_only

Purchase motion

sales_led

Demo required

No

Quote required

Yes

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Yes

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

API readiness
API & developer surface

API-first product

Yes

Sandbox present

No

Webhooks

No

MCP mentioned

No

Enterprise signals
Trust & compliance

Certifications

GDPR

SSO / SAML

Unknown

RBAC

Unknown

Audit logs

Unknown

Competitive intel
Positioning & ecosystem
Headline

“Send and save on SMS pricing”

Buyer persona

smb
enterprise
developer

Agent purchase simulation
Six-step check: can an agent actually buy from ClickSend?
✓

Discover price

◐

Select a plan

✗

Pay per task

✗

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How ClickSend could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Send and save on SMS pricing — Send and receive SMS messages.

tier_count

5

lowest_paid_entry_usd

null

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

4

sales_only_tiers

0

public_api_docs_url

https://developers.clicksend.com/docs/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Send and save on SMS pricing
CTAs (40): Login · Sign Up · Products · Business SMS · Bulk SMS · Email to SMS · SMS API · SMS Marketing · Business MMS · Rich Messaging · Integrations · Developers
Price tokens (8): $20 · $500 · $3 · $10 · $20 · $500 · $3 · $10
Login Sign Up Products Business SMS Send and receive SMS messages. Bulk SMS Email to SMS SMS API SMS Marketing Business MMS Send and receive MMS messages. Rich Messaging Get early access to RCS messaging. Integrations Developers Pricing Resources Solutions See how our products can solve common business needs. Industries See how your industry is using our SMS gateway. Help Guides View our simple guides, tips and help docs. Blog Stay up to date with insightful and comprehensive content. Videos View helpful and resourceful video content. Contact Us Chat to our amazing sales and support staff. English - Global Login Sign Up 🎉 New year, new customer promo 🎉 50% extra, free on first top-up T&Cs apply 🎉 UK new customer offer 🎉 25% off your first top-up* *25% discount applies to selected top-up amounts only. Available to new UK customers. Limited time offer, T&Cs apply Send and save on SMS pricing The more you send, the more you save per SMS. Simply top up your balance and pay only for what you send. No subscriptions, inbound SMS are free, and you’ll enjoy 24/7 support. You’re always in control, and we’re always here for you. Prices for: Show prices for: ₹ INR AUD CAD CHF EUR GBP HKD INR JPY NOK NZD RUB SEK SGD USD How many messages do you plan on sending? Estimate your volume and find your SMS rate Boost 0¢ /SMS When you top-up from: $20 Great for small businesses getting started with SMS or running one-off campaigns. Free trial Growth Save 7% 0¢ /SMS When you top-up from: $500 …
You work at ClickSend?
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Are you ClickSend? Something off in this listing?
Agent-Ready Spec
ClickSend
Partially Agent-Ready

58

/ 100 (rubric v1.1)
Category

Sms Marketing

Pricing model

Send and save on SMS pricing — Send and receive SMS messages.

Tier count

5

Free tier

No

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

4 / 0

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-06

Pricing intelligenceInsights extracted from www.clicksend.com/in/pricing/in/#sms
Pricing model

Sales-led pricing

Agent-purchase verdict
Human-assisted
45/100 · v2.1
Cheapest entry

Free trial (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v1.1. Source observed at https://www.clicksend.com/in/pricing/in/#sms.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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